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Scooped by Joemktg
January 4, 2015 9:18 PM
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Exciting new tools for B2B prospecting - Biznology

Exciting new tools for B2B prospecting  - Biznology | The MarTech Digest | Scoop.it

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Joemktg's insight:

An excellent summary of the available resources to enhance your database. Honestly, solid work to build your complete database of your targeted universe should make inbound marketing superfluous. 

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Scooped by Joemktg
November 18, 2013 4:05 AM
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B2B Marketers Primary Sources of Prospect Data and Customer Insights - MarketingCharts | #TheMarketingAutomationAlert

B2B Marketers Primary Sources of Prospect Data and Customer Insights - MarketingCharts | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Excerpt...


Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement, details the CMO Council in a new report [download page]. Part of the problem seems to be that a plurality 24% update their data resources only periodically, with few doing so constantly in real-time (17%) or daily (14%). Marketers may have difficulty updating data more than periodically, given that they are drawing on a wide variety of sources.


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Joemktg's insight:

Can't argue with the sources nor the order of priority, but I'm a bit surprised that proprietary DBs are only 51%.

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