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If you want similar results, you can add a free tool to your website, but before you do, there are a few things you need to know:

• Simplicity is the ultimate sophistication – Whatever you end up creating, make sure it is easy to use. Creating a complicated product that is feature rich won’t get you as far as creating a simple product.
• Build for others, not yourself  – before you start building any product, you should survey your visitors and figure out what they want. If you build something that solves their problems, it’s more likely to be successful.
• Wireframe before you design and develop – once you know what your visitors want you to build, make sure you wireframe it before you start the design and development process. Once you have wireframes, go back to your visitors and get feedback to make sure you are on the right track.
• Design before you code – I’ve found that it’s easier and cheaper from a development standpoint if you have your designs completed before the development process starts. This way your engineers won’t overdevelop.
• One domain is better than two – in most cases, you are better off launching your product on your existing domain… especially if your existing domain has traffic. My co-founder and I have tried creating tools on separate sites, and they typically haven’t done as well. If you launch your tool on a separate domain name, be prepared to spend triple the amount of time marketing it.

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