Enterprise CMOs Say They Spread Their Budgets Evenly Across the Customer Journey - Marketing Charts | The MarTech Digest | Scoop.it
From www.marketingcharts.com - September 2, 2015 8:00 PM
CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey, says The CMO Club in a recent study [pdf] conducted in collaboration with IBM. The survey of 100 CMOs with annual marketing budgets of at least $1 million found 57% predicting an increase in overall budgets over the next 2-3 years, with spending growth expected across all stages of the customer journey.


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