IBM heralded interoperability, particularly related to its marketing applications and agency services businesses. Bluewolf gives IBM iX a stake in non-IBM deployments.
Besides being a big Salesforce partner, Bluewolf also manages deployments from vendors including Marketo and Oracle.
While Bluewolf has CRM and mar tech systems integration expertise, IBM iX brings depth in UI/UX design and experience, cognitive analytics and mobile experience.
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