Excerpt...

Adaptive design is extremely powerful, flexible and used by many top retailers... for websites. It is technically impossible when it comes to email.

Responsive design certainly isn't "magic" or a cure-all solution, but it can be a useful tool for marketers to meet the evolving expectations of today's device-hopping shoppers and it's definitely something you should start testing. It's important to remember there are many ways to design and code an engaging, functional and captivating static email without using responsive design. Responsive design goes a step further by enabling content to be presented in different ways based on the device, ensuring that the hard work you put into campaign creation and design has its intended impact on your audience regardless of the device they're using to open emails.

 

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