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Your competitors are competing for your buyers' attention in search results. B2B Marketers should do these 3 things to stand out.
Summary...
The competition to capture your buyers' attention in search results is as fierce as ever, so B2B marketers need to do the following in order to stand out:
1. Know the keywords your buyers don't use.
2. Make your search listing scan-friendly. Your buyers scan, they don't read.
3. Deliver the most amount of information scent in the shortest amount of time.
A very helpful post that will assist in your PPC and SEO efforts. You'll want to click through for the detail behind each of the three.