" Content marketing on LinkedIn has been an ideal solution for us because it allows us to not only identify our audience, but also understand the proper context for engaging with this diverse group of marketers. If you’re looking to mix up your advertising strategy on LinkedIn, I recommend leveraging content marketing at the core of your strategy. "
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Sure, it's a quick LinkedIn promotion, but it shows how ExactTarget used LinkedIn and SlideShare to achieve results. Worth the 2 minutes.