Digest...

Sherilyn Shackell, the founder of the Marketing Academy in the U.K., believes that many CMOs are stymied when it comes to furthering their careers because they don’t appear to speak the same language as the board directors. We asked Shackell for some pointers.

-- >  Make a CEO your new best friend

-- >  Make the CFO your other new best friend

-- >  Know thyself: Shackell advises ambitious marketers to look very closely at their own personal development.

-- >  Go The Extra Mile On Book Learning: Marketers really need to bone up on areas that the board governs outside of the marketing function, such as corporate strategy, corporate finance, organizational development, operations, stakeholder management, decision-making and business law.

-- >  Look to the nonprofit sector for experience: Marketers should seek out board opportunities as a non-executive director or as a trustee.

-- >  Bonus Tip: Join The Right Company--One That Places A Premium On Brand: Companies that recognize that a large part of their market capitalization is tied up in that critical, often intangible thing called a brand are companies where marketing gurus have a better chance at the top job.

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