Intermediate/ Digest...
Five reasons to choose mobile over responsive
So why would some companies choose mobile specific over responsive? Here are some possible reasons...
1) Guarding the desktop conversion
A responsive solution means having to make some compromises on either a desktop or tablet site in order to get the technology to work.
2) Companies focused on growing mobile conversion
3) Large amounts of mobile traffic justifies having a dedicated team
4) Performance, performance, performance
5) Sites where mobile users have a different journey to desktop users
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If you have the resources and the ability to maintain the code for several different output devices, then AWD is important, especially considering speed (which Google favors).