Why do so many content marketing strategies fail to live up to their promise?
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Is your content marketing campaign headed toward failure? This article could save you thousands of wasted hours and money. [continue reading...]
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LinkedIn still reigns in the business world. According to recent research, business-to-business (B2B) marketers use LinkedIn to distribute content more than any other social network, and they also rank the site as the most effective for doing so.
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TED Talks (www.ted.com) began in 1984 as a conference where Technology, Entertainment, and Design converged, and today covers almost all topics — from science to business to global
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Let me be clear up front: content marketing is about content regardless of this article’s headline. You can’t take the ‘content’ out of ‘content marketing’ and expect it to stay the same.…
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Over my last year as an independent digital consultant I have met a great deal of startup businesses keen to leverage the web for results. Digital Marketing can hold great potential for those wanting to increase exposure, sales or leads.
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![Content Marketing Strategy Stats: 2015 [Infographic] | Tampa Florida Marketing | Scoop.it](https://img.scoop.it/6iBUiaxUhTb7bsmBUQVCBDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Some great stats on the state of content marketing from the folks over at wyzowl, so I thought I’d create this custom infographic to show the information off. I really wish the folks at wysowl spen…
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From
moz
Measuring the ROI of social media is a worthwhile endeavor any business can benefit from.
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From
linkis
The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success.
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CEOs have busy jobs – an obvious point if there ever was one. And the CEO of a design firm?
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Marketing Strategy - As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads?
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US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections, according to the latest installment of the CMO Survey [pdf] from Duke University's Fuqua School of Business.
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I ran across a Tweet the other day that looked like this: As a data-driven marketer, I was horrified by the Tweet after spending years convincing clients they needed to use social media analytics to…
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Have you ever stopped to ask yourself if content marketing is actually important? If so, is it important to measure?You're probably nodding right now.
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Google testing a new local pack in the web search results that display not just maps, but also logos and pictures of the business listing.
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From
fleava
We love our glossy paper while the world has gone digital. When it comes to spending your marketing dollars, the possibilities are abundant and range from traditional print media to online advertising.
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Various studies report quite exciting stats regarding visual content. So here are 1 icomprehensive tips on how to create awesome visual content.
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VB WebinarGet the lowdown on the total cost of ownership across 13 major martech categories — and the ROI that can be attributed to each.
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With the TCG consolidation, Revlon has diversified its product portfolio with the addition of professional cosmetics products.
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Online sales growth slowed in February following the discounting frenzy of Black Friday, British Retail Consortium (BRC) figures suggest.
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There are a few highly important things that separate big brand social media marketing from everyone else, and that is the human component. Big brands are able to focus their social media marketing...
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The personal connection is critical to customer loyalty, especially in ecommerce. Here are 7 segmentation hacks to help you make that personal connection to your customers.
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Three Basic Steps to Search Engine Optimization Search engine optimization is the art and science of making web pages appear attractive to the search engines.
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If designed and executed correctly, this agile approach to target market engagement could easily be regarded as the Holy Grail of digital marketing.
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More and more, I hear enterprise marketing teams strategizing around how to incorporate agile principles into their practices, processes, and team structur
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