These fundamental guidelines, drawn from experience, can help you reshape your organization to fit your business strategy.
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Strategy and Analysis
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Woolworths has detailed a three-year strategy which it claims will transform the organisation into a customer-first business and help neutralise its competitors. Via Colin Taylor TRG, Pantelis Chiotellis 
Colin Taylor TRG's curator insight,
May 6, 2015 7:33 AM
"The true battleground is the overall customer experience" says retailer. #custerserv #custexp #contactcenter
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Part of the change management strategy included assigning local "move coordinators" to stay in constant communication with staff.
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If you can not use social media to generate, convert and sell, then it isn’t worth your time. Period.
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Columnist Josh Manion explains why Google's update should encourage marketers to move beyond the mobile Web into native mobile apps. Via Kamal Bennani
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