Simply Social Media
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Simply Social Media
Sharing the best social media tips and tactics with the emphasis on SIMPLE <a href="http://www.socialimpakt.com" rel="nofollow"&gt
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
March 2, 2017 11:39 AM
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Your First 100 Days as an Inbound Marketer: A Framework for Success

Your First 100 Days as an Inbound Marketer: A Framework for Success | Simply Social Media | Scoop.it
From blog.hubspot.com - March 2, 2017 11:36 AM

The most successful inbound marketers learn skills and create habits in their first 100 days in this new role. To make sure your trajectory is set correctly, we've catalogued much of what you'll need to succeed in inbound marketing.

 

Don't be scared by the length -- remember, this document is one to use over the course of three months. Still, it's not intended to be a complete list of every little thing you need to know -- rather, it’s a fairly comprehensive collection of the fundamentals. Your company's own plan can be tailored based on the goals you need to achieve, but this outline is a good guide to begin with....

Jeff Domansky's insight:

Hubspot's Lindsay Kolowich uncovers the best practices for your first 100 days as an inbound marketer. Highly recommended if you're new and need a place to start. 9/10

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Jeff Domansky's curator insight, March 2, 2017 11:36 AM

Hubspot's Lindsay Kolowich uncovers the best practices for your first 100 days as an inbound marketer. Highly recommended if you're new and need a place to start. 9/10
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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
March 14, 2016 2:56 PM
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A Proven Blueprint for Creating a Sales Funnel with Content

A Proven Blueprint for Creating a Sales Funnel with Content | Simply Social Media | Scoop.it
From blog.wishpond.com - March 14, 2016 11:56 AM

You want to be writing the right content, right?

I mean, if you're not getting anything out of your blog, why are you (or your content creators) spending hours researching, writing and formatting?

This article will break down the 10 most important pieces of content and how they can be used in combination to attract readers, generate leads, nurture those leads into signups and those signups into upgrades....

Jeff Domansky's insight:

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

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Adrian Leighton's curator insight, March 14, 2016 10:54 PM

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10
advancedrampant's curator insight, March 14, 2016 11:44 PM

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10
Anna Morgan's curator insight, March 16, 2016 4:23 PM

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10
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Scooped by Jeff Domansky
January 12, 2015 8:31 AM
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How to Effectively Manage Social Media Marketing For Small Business

How to Effectively Manage Social Media Marketing For Small Business | Simply Social Media | Scoop.it
From www.business2community.com - January 12, 2015 8:31 AM

Social media has grown in the past few years and it continues to grow with very little signs of slowing down. In fact, I would say that the term social media marketing will soon morph into simply “marketing”.


It’s a given that most people are online in one way or another, and whether your target audience is on Facebook, LinkedIn or SnapChat, chances are they have a social media account somewhere (72% do and that number is rising).


A small business is more likely to have success if they take advantage of the how the platforms are used to connect with current and potential customers. Utilizing social media is a bit more involved than just signing up for an account. Once an account is created, it needs to be managed.


But, how can you properly manage a social media account when you’re busy dealing with the day-to-day operations? Hopefully this post will help get you going in the right direction!Here are some ideas to managing social media marketing for small business...

Jeff Domansky's insight:

Susan Tucker shares simple social media tips for small business.

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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
May 21, 2013 11:13 PM
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10 Questions to Ask When Creating Your LinkedIn Company Page

10 Questions to Ask When Creating Your LinkedIn Company Page | Simply Social Media | Scoop.it
From www.entrepreneur.com - May 21, 2013 10:05 AM

Given LinkedIn's more than 200 million members, a company page on the popular professional networking site can provide a valuable venue for recruiting talent and promoting your products and services. But while setting up a LinkedIn company page is relatively common, some business owners have questions and wind up making potentially costly mistakes. To generate the kind of results you're looking for, it's important to consider many details when setting up a company page on LinkedIn.

 

Cambridge, Mass.-based business-to-business marketing software firm HubSpot, for instance, found LinkedIn to be nearly 300 percent more effective for visitor-to-lead generation than Facebook and Twitter, says Kipp Bodnar, HubSpot marketing director and co-author of The B2B Social Media Book (Wiley, 2012)....

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Jeff Domansky's curator insight, May 21, 2013 1:01 PM

How you can make a company page that generates leads, sales and traffic back to your website....
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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
May 18, 2013 3:40 PM
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Brand Guide To The Most Effective Social Media Platforms For Marketing | AllTwitter

Brand Guide To The Most Effective Social Media Platforms For Marketing | AllTwitter | Simply Social Media | Scoop.it
From www.mediabistro.com - May 18, 2013 3:29 AM

When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?

 

Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.

 

Check the infographic below for a very useful overview of the top social media platforms for brands....

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Ali Anani's curator insight, May 19, 2013 12:17 AM

A nice branding wheel with color coding
InfinityRT's comment, May 20, 2013 12:08 PM
Love the addition of "skills you need" at the end of the graphic. How often do students just simply leave college without focusing on a "skill", whatever it may be. Just be good a something!
Jeff Domansky's comment, May 20, 2013 2:40 PM
Agree Infinity. The "skills you need" caught my eye too.
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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
May 18, 2013 2:58 PM
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15 Benefits of Having a Fan Page Over a Personal Page on Facebook | Social Media Today

15 Benefits of Having a Fan Page Over a Personal Page on Facebook | Social Media Today | Simply Social Media | Scoop.it
From socialmediatoday.com - May 9, 2013 9:55 AM

There isn't anything worse than checking a website and clicking their Facebook link to find that they've redirected you to a personal page. Not only do you have to hope they accept you as a "friend," you're taken through one more step to see their content and find their real Fan Page. I hate this! Here are the top 15 reasons to have a Fan Page, and not a personal page, attached to your business....

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Knowva Consulting's curator insight, May 9, 2013 11:00 AM

Some of the top points in this excellent article:

 

"Having a Facebook Fan Page means:
- Your Fan Page is open and public, and your personal page can stay private,
- You make a good, first impression because new fans are not directed to a brand-disconnected, personal page,
- Your friend count is unlimited (instead of capped),
- The search engines will index it, which helps your SEO,
- You get Facebook Insights, Facebook Tabs, Facebook Contests,
- You get Facebook Advertising, which is very targeted."
Jeff Domansky's curator insight, May 9, 2013 2:10 PM

If there's one thing to change in your social marketing program, it's to make sure you have a friend page and not your personal page working for your business on Facebook. What are you waiting for?
Jeff Domansky's comment, May 9, 2013 2:11 PM
Thanks for your comments Frederique and Knowva. No question this is one simple change in the business should make I haven't got their own business pages working for them on Facebook.
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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
January 27, 2017 10:39 AM
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The social media marketing checklist your business needs in 2017

The social media marketing checklist your business needs in 2017 | Simply Social Media | Scoop.it
From searchenginewatch.com - January 27, 2017 10:34 AM

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.


It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent.


No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year....

Jeff Domansky's insight:

Handy social marketing checklist.

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Jeff Domansky's curator insight, January 27, 2017 10:34 AM

Handy social marketing checklist.
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January 26, 2016 11:30 PM
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The Rocket Formula for social media campaign planning

The Rocket Formula for social media campaign planning | Simply Social Media | Scoop.it
From www.razorsocial.com - January 26, 2016 10:51 AM

But here’s what you need to do to plan your campaign:

  1. Pre-campaign planning
  2. Define your campaign goals and metrics
  3. Targeting – who you are going to target and how
  4. Map out your funnels
  5. Create your content and build your editorial calendar
  6. Get all your tracking in place – goals, URL builder, etc.
  7. Campaign Launch
  8. Optimization – assess and adjust
  9. Evaluate at the end of project.


We call this the rocket formula, so of course we have an image of a rocket!...

Jeff Domansky's insight:

Ian Cleary cheers a helpful formula for social media planning

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Jeff Domansky's curator insight, January 26, 2016 11:33 PM

Ian Cleary shares a helpful formula for social media planning.
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August 23, 2014 7:21 PM
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Getting Social Media Marketing Right the First Time

Getting Social Media Marketing Right the First Time | Simply Social Media | Scoop.it
From www.socialmediopolis.com - August 23, 2014 7:21 PM

Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening.


Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say?


Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now. You’ll be welcomed.


Social media is not a trend. It’s essential. Just as your customers rely on the phone and email, they rely on social media. It’s where you connect. To believe otherwise can limit and threaten the growth of your business or career.


I intend to help you blast through the hardest part: getting started. Right here. Right now....


Here you go: the essential how to guide, no experience required. 

Jeff Domansky's insight:

Barry Feldman provides a really useful starting point for newcomers to social media or those needing to get reinspired.

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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
May 21, 2013 11:15 PM
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9 Social Marketing Metrics That Actually Matter

9 Social Marketing Metrics That Actually Matter | Simply Social Media | Scoop.it
From mashable.com - May 21, 2013 9:42 AM

Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales — and it certainly doesn't measure the potential value of those 100 shares.

 

For example, were any of the 100 fans sharing that post actually influencers? Did the fans in question sign up for your list, or share and forget? Are your likes and follows actually impacting your sales? Many business owners wouldn't know how to start answering those questions....

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Jeff Domansky's curator insight, May 21, 2013 1:09 PM

Is your socialmarketing midrange? Here's how to make sure it provides a return on investment.
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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
May 18, 2013 3:10 PM
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The Ultimate List Of Content Marketing Tools | Business 2 Community

The Ultimate List Of Content Marketing Tools | Business 2 Community | Simply Social Media | Scoop.it
From www.business2community.com - May 14, 2013 2:35 AM

In the past year, there has been a major growth of content marketing tools available to content marketers. While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.

 

Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, others like our own Curata help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing.

 

Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.... This is a great place to start exploring content marketing tools.

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Pedro Araújo's curator insight, May 14, 2013 6:49 AM

Quite incredible this gold mine of content marketing. I truly believe that this business is an important part of marketing's future. Brands will progressively understand that simple publicity is not enough. Brands will understand that marketing only focused on the product or service is not enough. Consumers like to be part of something bigger. Like in a relationship, the expectations are high when they get involved with a brand.
Jeff Domansky's curator insight, May 14, 2013 1:21 PM

I thought this was a valuable set of content marketing tips and an infographic you'll refer to in the future.
Jeff Domansky's comment, May 14, 2013 1:24 PM
Totally agree with you Pedro. The challenge for business is to figure out how to keep the engagement going once it's started. there are costs and training for sure and scale is also a barrier.
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