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Scoop.it!
You want to be writing the right content, right?
Jeff Domansky's insight:
Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10 
Scoop.it!
![How to Create Content That Sells [SlideShare] | Simply Social Media | Scoop.it](https://img.scoop.it/dAcCgVZlLWWpvCgowgr_WTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
...But we all know that the buying journey doesn't end once someone's received a free ebook -- and your content shouldn't, either. To be successful, content that helps your company close more customers needs to be different than your typical marketing-focused content. But what does that actually mean? How do you make content that'll help your company sell? Doug Kessler, famous for his previous SlideShare presentations on the crap content deluge and the meaning in B2B marketing, has put together the following presentation to help answer those questions. Flip through it to learn how you can make your content less about marketing and more about selling -- without being spammy about it....
Jeff Domansky's insight:
With great content, Slideshare is a powerful channel.
Jeff Domansky's curator insight,
August 12, 2014 11:10 PM
Doug Kessler shows how to create content that actually makes prospects want to buy from you. Good viewing 9/10
Scoop.it!
It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Remember when Oreo tweeted a humorous custom image during the Super Bowl blackout in Ja nuary, revealing they had a Photoshop-savvy employee armed and waiting? Being able to engage your customers with content that’s perfectly attuned to the times is how marketing should be done. It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy....
Jeff Domansky's insight:
Just 5-steps to a content marketing strategy...
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Everything has stages. Rocket launches, careers, and life to name just a few. So why wouldn’t your content marketing efforts? I mean it’s (hopefully) not a question of what is content marketing or whether you should do it. The issue now is how to get results. If you don’t look at content marketing as a process with stages… then don’t be surprised if your results never take off.So what are the stages of content marketing?The good news is there are only three stages of content marketing to worry about. The bad news is that each is hugely important to getting it done right....
Jeff Domansky's insight:
Ins and outs of content marketing.
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Open University, Corning and SAP have been killing it with optimized, creative content marketing. Learn from their most successful campaigns. ...Quality rules the day when it comes to content creation. We write often here on the importance of content planning and optimization and Lee Odden offered a complete framework for optimizing across SEO, social media and content marketing in his book, Optimize. Here are just a few examples of brands killing it with great content. Check them out and see what lessons you can take away to improve your own content strategy....
Savanna Steele's curator insight,
September 25, 2013 8:21 PM
This article presents perfect examples of the correct way to implement creative content marketing. I find this article interesting in the regards to how successful the campagions that were used as examples had been so uniquiely different from one another. Again re-enforcing the content that was taught in week 7 in IMC. The means of communication that they use in the examlpes shows that the brands did their homework on their target audience and used creative methods to draw them into the conversation. 
Finau Tuipulotu's comment,
September 26, 2013 11:58 AM
Good read savanna. This reading is almost similar to “12 Brilliant Direct Marketing Pieces you have to see”. In order to be creative you have to be able to have create unique marketing strategies to overcome competitors and also great demonstrating of marketing communications. Shown in the article are the three steps to creating content marketing success.
's comment September 26, 2013 6:32 PM
Great scoop Savanna! Like you both mention, using the right kind of creativity in the right way is key for successful marketing strategies, in order to give brands that competitive edge needed in today's comeptitive and content driven consumer market. Reaching the right target audience with their creative messages is also important, through the use of communication and engagement that speaks to consumers.
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From
dukeo
Confused about content marketing? I think most bloggers are. Think it’s a big waste of time? I think a lot of bloggers would agree with you. I, on the other hand, have it all figured out, and let me tell ya – when implemented properly content marketing can make your blog a household name almost overnight. Wanna promote your blog or website? Let’s talk about content marketing.
What is Content Marketing? I think a lot of bloggers are under the misconception that content marketing is a combination of the posts you publish on your own blog, the guest posts you get published, and article marketing. But it’s so much more than that. Content marketing refers to any content you publish anywhere: eBooks and white papers Mini-Guides Articles published on article directories Guest blog posts Your own blog posts Articles published on industry-related websites Articles published on content sites like Examiner.com, Ask.com, Demand Media, etc. Anything you publish on Squidoo, HubPages, Blogger, WordPress, Weebly, etc. your newsletters, videos, infographics....
Jeff Domansky's curator insight,
April 30, 2013 2:46 PM
A good exploration of content marketing and its potential in social marketing programs. 
Janet Evans's curator insight,
July 16, 2015 7:16 AM
Yes, It is! But if you want to know more about content marketing and everything that will assist you succeed online, you should read and buy good e-books. I use to wonder online wasting my presious time and money till i buy a complete and selected ebooks which has brought me to internet lime light today. I bought that package for $250 but today, someone is selling that e-book package for $5 on fiverr. You can view the link at https://www.fiverr.com/seowizmania/7-advance-seo-and-traffic-tutorials-by-7-web-gurus . I recommend it here. |
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From
medium
So how can you keep making the most of social media without interrupting your workflow? At Creative Boom, automation is our secret. Not automation that makes it obvious that we’re automating everything… which can sometimes seem worse than not saying anything at all. No. The kind of clever automation that makes it look like we’re naturally updating our social media channels, when in actual fact we’re elsewhere, attending a client meeting and not even looking at our smartphones. I’ve put together the following helpful tips — based on our own experiences — that will show you how to automate your social media without giving the game away, so you can save time and get on with being creative…...
Jeff Domansky's insight:
Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10
Jeff Domansky's curator insight,
August 1, 2015 2:53 AM
Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10
Scoop.it!
...And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use. This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business...
Mr Tozzo's curator insight,
August 12, 2014 9:29 AM
The Top 10 Benefits Of Social Media Marketing | Forbes 
Natan Amos's curator insight,
July 3, 2015 12:14 AM
I connected with this article because as I was reading through it I kept thinking about the family business that I work for currently. For instance, the credibility and trust of your business is determined heavily on the loyalty to the customers and having a goal of them coming back for multiple purchases. Social media marketing is a great tool to help reach this goal as it easily connects customers with the business. Posting what the customers want to see not only attracts them to come back but also to recommend the advertisement or post to others.
Scoop.it!
There are 4 key phases in which marketers can either succeed or fail when a consumer has been triggered to buy something: - Initial consideration (thinking about known brands) - Active evaluation (researching potential purchases) - Closure (the act of buying) - Post-purchase (when consumers experience the products they’ve bought). The explosion of available products coupled with media fragmentation have led to a reduction in the number of brands that consumers initially consider. Faced with a seemingly limitless number of products and brand information, people tend to depend on brands that have broken through the fire hose of messages.When your brand is one of those initially considered by a buyer, it is up to 3 times more likely to be purchased....
Jeff Domansky's insight:
Well said: "Your goal is to reach consumers at the moments that have the greatest influence on their purchase decisions. This is why content marketing is key...."
Scoop.it!
...Think of the media as your stage. And content is your actor.You can dress up your actors and make them look pretty. But if they lack talent, no one will pay to see a mediocre performance.High-quality content coupled with SEO is like the A-list stars. They have lasting impact. And you never have to worry they won’t perform well.The good news is this: if you dress up your content, your stage can exist anywhere online. High-quality content brings a packed audience to your stage – whichever type of media you choose. Here are a few tips for how you can make your content come to life....
Scoop.it!
If your content doesn’t reach the right people, it doesn’t matter how good it is. You could have the most fascinating piece of information – something that could change someone’s life – but it won’t matter if they don’t see it. When you come right down to it, there are two steps to building a brand: creating content and getting the right people to see it. Here is a five step process you can follow to get the right eyes on your content....
Jeff Domansky's curator insight,
April 30, 2013 1:57 PM
Really useful content marketing tips and reminder that even great content still needs to be targeted. |
Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10
Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10
Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10