Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
You want to be writing the right content, right?
Jeff Domansky's insight:
Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10 
Scoop.it!
![How to Create Content That Sells [SlideShare] | Simply Social Media | Scoop.it](https://img.scoop.it/dAcCgVZlLWWpvCgowgr_WTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
...But we all know that the buying journey doesn't end once someone's received a free ebook -- and your content shouldn't, either. To be successful, content that helps your company close more customers needs to be different than your typical marketing-focused content. But what does that actually mean? How do you make content that'll help your company sell? Doug Kessler, famous for his previous SlideShare presentations on the crap content deluge and the meaning in B2B marketing, has put together the following presentation to help answer those questions. Flip through it to learn how you can make your content less about marketing and more about selling -- without being spammy about it....
Jeff Domansky's insight:
With great content, Slideshare is a powerful channel.
Jeff Domansky's curator insight,
August 12, 2014 11:10 PM
Doug Kessler shows how to create content that actually makes prospects want to buy from you. Good viewing 9/10
Scoop.it!
What to do when social media is not working. Reevaluate your social media tactics with these tips to find and engage with your audience on social media.
Jeff Domansky's insight:
Practical ways to get your social media tactics working better.
Laura Tate's curator insight,
April 11, 2014 12:15 PM
Great tips in the post. It takes a great deal of analyzing your social media traffic reports to gain insight to what engages your fans more. People want to be entertained, given useful or interesting information, and even shocked! 
Rizz K's curator insight,
April 12, 2014 5:26 PM
We need to constantly re-evaluate our social media marketing and fine tune our efforts with the audience.
Scoop.it!
A lot of content comes across your News Feed. Here's how to curate what you see, and maximize the news that your Facebook friends are sharing. Mashable sat down with Greg Marra, Facebook's product manager for News Feed, to discuss how users can best curate the content that they see in News Feed. The easiest way to change what you see? Engage with content, says Marra. "The basic interactions of News Feed are some of the most important signals that we get," he explains. "Unfortunately, those interactions aren't able to capture everything that we want to know, so we also give people additional controls to tell us things we can't figure out just from normal usage of News Feed."Here's what we learned...
Jeff Domansky's insight:
Practical social media tips you can put into use quickly.
Jeff Domansky's curator insight,
January 19, 2014 9:55 AM
Really practical advice on creating and managing a better News Feed on Facebook.
Scoop.it!
Build your brand and generate steady business leads by publishing engaging, energetic videos. People go into business with individuals they know, like and trust. Using video boosts your trust factor quickly. Seeing an authentic person chatting on video makes you stand out from the internet marketing crowd. Self conscious fears prevent many internet marketers from creating their first video. Get over your worries by creating one to three videos weekly....
Jeff Domansky's insight:
Simple tips to help you ease into video marketing.
Scoop.it!
It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Remember when Oreo tweeted a humorous custom image during the Super Bowl blackout in Ja nuary, revealing they had a Photoshop-savvy employee armed and waiting? Being able to engage your customers with content that’s perfectly attuned to the times is how marketing should be done. It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy....
Jeff Domansky's insight:
Just 5-steps to a content marketing strategy...
Scoop.it!
One of the most crucial factors of content marketing is relevance. No one is going to read, let alone enjoy, your content if it doesn’t speak to them in one way or another – or, in other words, if it isn’t relevant to their interests and needs. These four questions can help you determine if your content is coherent, relevant to your customers, and relevant to your brand....
Jeff Domansky's insight:
Got relevance?
Scoop.it!
...Think of the media as your stage. And content is your actor.You can dress up your actors and make them look pretty. But if they lack talent, no one will pay to see a mediocre performance.High-quality content coupled with SEO is like the A-list stars. They have lasting impact. And you never have to worry they won’t perform well.The good news is this: if you dress up your content, your stage can exist anywhere online. High-quality content brings a packed audience to your stage – whichever type of media you choose. Here are a few tips for how you can make your content come to life....
Scoop.it!
According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there.
How Pinterest Works Pinterest is a visual bookmarking site where you can “pin” videos and images to share with others on online pinboards. The site is similar to other social bookmarking sites, but only allows you to share videos and images. People can follow you and re-pin the content you share. You can also re-pin, comment or like content pinned by other users. Visuals generate more engagement on social media. Given the visual nature of the social network, you can use it to drive traffic to your website, generate leads and maximize sales.
If you have not been taking Pinterest seriously, it’s time to take action. Pinterest is a perfect complement of other inbound traffic generation techniques such as SEO, email marketing and blogging. Here are some of the benefits of using Pinterest...
Jeff Domansky's curator insight,
May 22, 2013 2:57 PM
Pinterest can be a perfect complement to your other social and content marketing activity as you can see in these helpful tips.
Scoop.it!
In the past year, there has been a major growth of content marketing tools available to content marketers. While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.
Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, others like our own Curata help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing.
Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.... This is a great place to start exploring content marketing tools.
Pedro Araújo's curator insight,
May 14, 2013 6:49 AM
Quite incredible this gold mine of content marketing. I truly believe that this business is an important part of marketing's future. Brands will progressively understand that simple publicity is not enough. Brands will understand that marketing only focused on the product or service is not enough. Consumers like to be part of something bigger. Like in a relationship, the expectations are high when they get involved with a brand.
Jeff Domansky's curator insight,
May 14, 2013 1:21 PM
I thought this was a valuable set of content marketing tips and an infographic you'll refer to in the future.
Jeff Domansky's comment,
May 14, 2013 1:24 PM
Totally agree with you Pedro. The challenge for business is to figure out how to keep the engagement going once it's started. there are costs and training for sure and scale is also a barrier.
Scoop.it!
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start....
In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes eight types of boards you can set up in order to strengthen your brand and drive traffic. Before you begin to create new boards on Pinterest, it's smart to consider what types of boards would serve you best given your overall Pinterest marketing goals. We'll explore eight ideas to consider when building your business boards....
Janis Borgueta's comment,
May 2, 2013 7:59 AM
Pinterest is one of the fun parts of social media. Be careful not to get lost in the process as it can be a great time suck. With a bit of discipline though it has been able to open doors and generate a couple of conversations for me. Many people use it and don't see it as a sale pitch if done properly. Read this as it is most helpful
Jeff Domansky's curator insight,
May 2, 2013 12:53 PM
Excellent advice on how to get Pinterest to work better for you. if you're new to it, these are really practical tips to start.
Jeff Domansky's comment,
May 2, 2013 12:55 PM
Janis, totally agree that it's important to budget and allocate your social media time well. Pinterest D. be a great tool for certain types of products or business. Comment appreciated.
Scoop.it!
If your content doesn’t reach the right people, it doesn’t matter how good it is. You could have the most fascinating piece of information – something that could change someone’s life – but it won’t matter if they don’t see it. When you come right down to it, there are two steps to building a brand: creating content and getting the right people to see it. Here is a five step process you can follow to get the right eyes on your content....
Jeff Domansky's curator insight,
April 30, 2013 1:57 PM
Really useful content marketing tips and reminder that even great content still needs to be targeted. |
Scoop.it!
From
medium
So how can you keep making the most of social media without interrupting your workflow? At Creative Boom, automation is our secret. Not automation that makes it obvious that we’re automating everything… which can sometimes seem worse than not saying anything at all. No. The kind of clever automation that makes it look like we’re naturally updating our social media channels, when in actual fact we’re elsewhere, attending a client meeting and not even looking at our smartphones. I’ve put together the following helpful tips — based on our own experiences — that will show you how to automate your social media without giving the game away, so you can save time and get on with being creative…...
Jeff Domansky's insight:
Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10
Jeff Domansky's curator insight,
August 1, 2015 2:53 AM
Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10
Scoop.it!
...And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use. This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business...
Mr Tozzo's curator insight,
August 12, 2014 9:29 AM
The Top 10 Benefits Of Social Media Marketing | Forbes 
Natan Amos's curator insight,
July 3, 2015 12:14 AM
I connected with this article because as I was reading through it I kept thinking about the family business that I work for currently. For instance, the credibility and trust of your business is determined heavily on the loyalty to the customers and having a goal of them coming back for multiple purchases. Social media marketing is a great tool to help reach this goal as it easily connects customers with the business. Posting what the customers want to see not only attracts them to come back but also to recommend the advertisement or post to others.
Scoop.it!
2 cups of coffee per day… do you drink more or less? Did that get your attention? If so, you’re going to love this post!Since I started tweeting in 2009, I’ve been asking questions like this to spark conversations with my followers.
Jeff Domansky's insight:
Twitter secrets worth noting from Aaron Lee.
Jeff Domansky's curator insight,
February 7, 2014 9:24 AM
Aaron Lee shares his tweeting secrets. Good social media advice. 
Ed Carpenter's curator insight,
March 5, 2014 2:36 AM
Cool tool. Kinda pricey though. Needs capability to do more than Facebook, don't you think?
Scoop.it!
Twitter. You’ve setup your Twitter business handle. You’ve got Followers. You tweet. So, why aren’t your tweets getting retweeted? You want more engagement in your social media efforts. On Twitter, this includes getting retweets. A retweet extends the reach of your updates. When someone shares your tweet, their Followers may see it, and if their Followers share it too, it gets seen by their Followers, and so on and so on. With over 500 million people on this social platform, getting your tweet retweeted can lead to business success.
Here are 52 methods on how to get your tweets retweeted.
Jeff Domansky's insight:
Really good list of Twitter tips.
Scoop.it!
Allow me to take a moment to share with you what works on YouTube. I’ve found that these 20 tips will turn your videos into overnight sensations and capture the attention of the masses. Granted, it doesn’t happen overnight and a fair amount of work is required, but the phenomenal results––if you follow all of these ideas––will bring tremendous attention to your brand.
Jeff Domansky's curator insight,
October 18, 2013 11:29 AM
Excellent video and content marketing tips. Practical tips you can put into action immediately. 9 / 10
Scoop.it!
There are 4 key phases in which marketers can either succeed or fail when a consumer has been triggered to buy something: - Initial consideration (thinking about known brands) - Active evaluation (researching potential purchases) - Closure (the act of buying) - Post-purchase (when consumers experience the products they’ve bought). The explosion of available products coupled with media fragmentation have led to a reduction in the number of brands that consumers initially consider. Faced with a seemingly limitless number of products and brand information, people tend to depend on brands that have broken through the fire hose of messages.When your brand is one of those initially considered by a buyer, it is up to 3 times more likely to be purchased....
Jeff Domansky's insight:
Well said: "Your goal is to reach consumers at the moments that have the greatest influence on their purchase decisions. This is why content marketing is key...."
Scoop.it!
Everything has stages. Rocket launches, careers, and life to name just a few. So why wouldn’t your content marketing efforts? I mean it’s (hopefully) not a question of what is content marketing or whether you should do it. The issue now is how to get results. If you don’t look at content marketing as a process with stages… then don’t be surprised if your results never take off.So what are the stages of content marketing?The good news is there are only three stages of content marketing to worry about. The bad news is that each is hugely important to getting it done right....
Jeff Domansky's insight:
Ins and outs of content marketing.
Scoop.it!
While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog. Since social media feeds on a never-ending stream of content, it’s ideal for accomplishing this goal. Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms....
Scoop.it!
In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered “Slideshare.” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.
According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health. In its own blog, slideshare released an infographic celebrating its 10 millionth uploaded presentation. They even curated a selection of resources to help you understand what to upload to slideshare....
Jeff Domansky's curator insight,
May 18, 2013 3:39 PM
Why Slideshare works in B2B marketing and how to make it work for your biz.
Scoop.it!
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube?
... With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s largest video site and #2 search engine?
This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube....
Jeff Domansky's curator insight,
May 14, 2013 1:35 PM
This is one of the best YouTube marketing guides I've seen. It covers it all simple terms with practical and easy to implement tips.
Scoop.it!
Open University, Corning and SAP have been killing it with optimized, creative content marketing. Learn from their most successful campaigns. ...Quality rules the day when it comes to content creation. We write often here on the importance of content planning and optimization and Lee Odden offered a complete framework for optimizing across SEO, social media and content marketing in his book, Optimize. Here are just a few examples of brands killing it with great content. Check them out and see what lessons you can take away to improve your own content strategy....
Savanna Steele's curator insight,
September 25, 2013 8:21 PM
This article presents perfect examples of the correct way to implement creative content marketing. I find this article interesting in the regards to how successful the campagions that were used as examples had been so uniquiely different from one another. Again re-enforcing the content that was taught in week 7 in IMC. The means of communication that they use in the examlpes shows that the brands did their homework on their target audience and used creative methods to draw them into the conversation. 
Finau Tuipulotu's comment,
September 26, 2013 11:58 AM
Good read savanna. This reading is almost similar to “12 Brilliant Direct Marketing Pieces you have to see”. In order to be creative you have to be able to have create unique marketing strategies to overcome competitors and also great demonstrating of marketing communications. Shown in the article are the three steps to creating content marketing success.
's comment September 26, 2013 6:32 PM
Great scoop Savanna! Like you both mention, using the right kind of creativity in the right way is key for successful marketing strategies, in order to give brands that competitive edge needed in today's comeptitive and content driven consumer market. Reaching the right target audience with their creative messages is also important, through the use of communication and engagement that speaks to consumers.
Scoop.it!
From
dukeo
Confused about content marketing? I think most bloggers are. Think it’s a big waste of time? I think a lot of bloggers would agree with you. I, on the other hand, have it all figured out, and let me tell ya – when implemented properly content marketing can make your blog a household name almost overnight. Wanna promote your blog or website? Let’s talk about content marketing.
What is Content Marketing? I think a lot of bloggers are under the misconception that content marketing is a combination of the posts you publish on your own blog, the guest posts you get published, and article marketing. But it’s so much more than that. Content marketing refers to any content you publish anywhere: eBooks and white papers Mini-Guides Articles published on article directories Guest blog posts Your own blog posts Articles published on industry-related websites Articles published on content sites like Examiner.com, Ask.com, Demand Media, etc. Anything you publish on Squidoo, HubPages, Blogger, WordPress, Weebly, etc. your newsletters, videos, infographics....
Jeff Domansky's curator insight,
April 30, 2013 2:46 PM
A good exploration of content marketing and its potential in social marketing programs. 
Janet Evans's curator insight,
July 16, 2015 7:16 AM
Yes, It is! But if you want to know more about content marketing and everything that will assist you succeed online, you should read and buy good e-books. I use to wonder online wasting my presious time and money till i buy a complete and selected ebooks which has brought me to internet lime light today. I bought that package for $250 but today, someone is selling that e-book package for $5 on fiverr. You can view the link at https://www.fiverr.com/seowizmania/7-advance-seo-and-traffic-tutorials-by-7-web-gurus . I recommend it here. |
Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10
Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10
Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10