Startups Turning To Radio Advertising To Grow Their New Businesses

Often MMM reports produce something called a “response curve,” which shows the sales response and ROI of a media channel across the range of impressions and GRP weight. Response curves are used to show how the ROI and sales shift as the investment level changes.

The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention.

There’s no doubt that YouTube has become an important force in podcasting, primarily due to growing consumer preference for the video platform. The Cumulus Media / Signal Hill Insights Podcast Download study released in April 2023 marked the first time we saw YouTube overcome Spotify as the most used podcast consumption platform in the US. […]

The latest research confirms what Audio advertisers have long known: drivers don’t just listen passively. They engage. In fact, up to 49% make a purchase.

The collapse of local media has created massive gaps in community coverage. Podcasting could help with that.

To fill digital audio’s viewability gap – or audibility gap – audio-focused DSP Audiohook is launching a new podcast measurement panel.

Want to buy the podcast “SmartLess” but don’t have the budget, or the show is sold out? The audience intelligence company NumberEight says its Podcast Lookalikes technology will help brands find other shows with similar audience profiles and content signals. The London-based company has formed a strategic partnership with Katz Digital in the U.S., which will use NumberEight’s Podcast Lookalikes tech to help marketers buy across its network of more than 300,000 podcasts.“With the integration of N

Deal to acquire audio platform confirmed in SEC filing on Tuesday, June 10.

Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that.

The brief For over two decades, EuroMillions has been defined by its record-breaking jackpots — with the biggest UK jackpot ever won sitting at a mammoth £195 million. But despite the potential for life-changing wins in every draw, unless the prize soared past £100 million, players weren’t always feeling the buzz. The issue wasn’t the

A review of research trends — including results of a recent study — from The Trade Desk makes the case that “audio is proving to be a powerful and connective medium that marketers can’t afford to ignore.”The report notes U.S. figures from eMarketer showing consumers in 2024 spent 2 hours and 42 minutes a day with audio, accounting for 21.4% of total media time, yet advertisers allocated just 4.5% of U.S. ad spend to audio media. Also noted are U.S. estimates that 229 million people (67% of the p

Fresh off The Podcast Show in London, I’m coming back energized. It was incredible to reconnect with old friends, meet new ones, and feel the creative and commercial momentum building across the space.

Three lessons for effective audio creative for food and drink brands. Imagine this. You’re late for work, skip breakfast, and head out the door. As you settle into your commute […]

Channel 4 is bringing video programming to Spotify.

The percentage of Americans who have consumed a podcast has reached an all-time high, according to The Infinite Dial 2025

As digital media continues to shift rapidly, iHeartMedia CEO Bob Pittman remains focused not on predicting the future, but on being prepared for it. In a recent interview with TheWrap,

This is Part Two in our coverage of the Audio Listening in the UK report from London-based UK communications regulator Ofcom, 2025 edition. The survey-based study examines audio listening preferences, needs, and expectations. Click for details, and link to Part One. Continue Reading →

The latest wave of Audacy’s Connected Car study finds that advertisements from radio and podcast ads are catalysts for prompting real, measurable action. According to the research, drivers aren’t passive listeners. Upon hearing an AM/FM radio ad, 56% looked up the advertiser; 53% talked about the product with family or friends, and 41% made a purchase.Podcast ads also delivered, as 50% searched for more information, 47% discussed the brand, and 49% ended up making a purchase.“That’s the full fun

ARN’s iHeart to sell Global podcasts in Australia and share Aussie shows via Global Player

As in-car infotainment systems continue to evolve, Gracenote — the content data division of Nielsen — is helping automakers turn dashboards into personalized sports media hubs. The company has expanded its Nexus Auto platform to aggregate and surface sports-related audio, podcast, and video content, giving OEMs a new way to engage sports fans on the road.The initiative addresses a long-standing challenge in sports media: fragmentation. Broadcast, satellite, streaming, and podcast platforms often

Digital audio revenues for Australia’s commercial radio networks have risen by 32.7% year-on-year, more than offsetting a decline in regional radio advertising.

Digital marketing may still dominate ad budgets, but the tides of attention are turning. For radio sellers, this is our moment to shine.

As marketers tighten ad budgets heading into 2025, Nielsen’s new Annual Marketing Report shows traditional media channels like AM/FM radio and emerging digital audio platforms continue to play a vital role, especially in industries that value reach, trust, and storytelling.

A new Sounds Profitable study shows AM/FM radio listeners are more likely to become podcast superfans than users of YouTube and TikTok.