1. Pay attention to time-space representations

Elements aiming to make an impression of the past should therefore be placed on left-hand side of ads or other content. The items on the right side of the screen might convey an impression of present or future benefits.

2. Use diagonals intelligently

Check out this neuroscientific hack: Use upward diagonal direction to imply activeness, youth, or energy, and use downward diagonal orientation to imply a state of inactivity or relaxation.

3. Find out what incorporates visual saliency

Consider two types of saliency: bottom-up and top-down. In bottom-up visual saliency, the stimulus is the only source of reaction, whereas in the top-down visual saliency, the stimulus invokes some kind of memory in the respondent's mind and thus has a deeper effect.

4. Take advantage of corresponding sensory modes

A study finds that customers have a better shopping experience when such sensory inputs correspond to each other: "For example, the scent of lavender combines well with slow-tempo music (both low-arousal), while the scent of grapefruit combines well with up-tempo music (both high-arousal), than when the level of arousal of the stimuli did not match."

Via Joemktg