Google Maps underwent a major redesign in May 2013.
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Scooped by
Brian Yanish - MarketingHits.com
December 16, 2013 9:07 AM
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Scooped by
Brian Yanish - MarketingHits.com
December 16, 2013 9:07 AM
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Google Maps underwent a major redesign in May 2013.
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Scooped by
Brian Yanish - MarketingHits.com
December 10, 2013 2:27 PM
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Relief may be just a few touchpad swipes away with Doctor on Demand, a new app that lets you arrange video-based doctor visits on the fly, in the style of Uber.
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Scooped by
Brian Yanish - MarketingHits.com
December 9, 2013 5:47 PM
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Tablet market is an over-crowded place and it’s getting harder and harder to select the right device for your specific needs. We want to help you out, and we’ve prepared no less (and no more) than 8 questions to answer before pouring out a single dime out of your pocket. Our goal is to assist you in finding the tablet you’ll be happily using throughout the year, relying on it for both business and pleasure. So let’s roll with our questions, shall we?
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Scooped by
Brian Yanish - MarketingHits.com
December 9, 2013 2:25 PM
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It’s not just traditional BlackBerry users who prefer the physical QWERTY keyboards over virtual ones found in most modern smartphones, including BlackBerry’s own Z10 and Z30.
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Scooped by
Brian Yanish - MarketingHits.com
December 9, 2013 8:40 AM
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There had been several articles written linking mobile usage to e-commerce and why marketers need to not only optimize their campaigns to look good on mobile but actually put mobile and social at its center. In this article, we will explore more on the psychology as to how people use their mobile phones, what exactly are they browsing (compared to what they already do on the desktop) and what types of products and/or services they purchase through their phones.
The Mobile Device is the device of Now-Ism. Anywhere. Anytime. Connected.
Some interesting stats on mobile here-- people are increasingly using mobile devices for things they once used desktops and laptops for--wonder if they are like me and can see the little screen closeup better?
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Scooped by
Brian Yanish - MarketingHits.com
December 4, 2013 6:04 PM
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As the holiday shopping season begins, a study has found that more than half of online shoppers will access retail websites through a mobile device. For this reason, website strategy may change for IT departments in small and midsize business.
The Decline of the Desktop
Over the past year, Americans have shifted more of their online time from desktop and laptop computers to smartphones and tablets. Despite the shift to mobile devices, most websites are built for desktop computer users. When there is a mobile option available, there are fewer features, and the sites themselves are often harder to navigate. Also, the standard Web versions of these sites are equally difficult to use on a smartphone and tablet, largely due to the smaller screens and touchpad keyboards.
Shift to Mobile Only
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Scooped by
Brian Yanish - MarketingHits.com
December 4, 2013 12:18 PM
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Google Glass may be generating an increasing amount of interest within tech circles, but before everybody gets carried away with what remains an exciting development, it's worth pointing out that Google is not the only company trying to make an...
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Scooped by
Brian Yanish - MarketingHits.com
December 4, 2013 11:57 AM
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VSCO Cam has found great popularity with the iPhone set and now it’s finally coming to Android. The camera app provides a suite of filters and photo editing tools that take mobile phone photography nearer to the professional level.
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Scooped by
Brian Yanish - MarketingHits.com
December 4, 2013 9:58 AM
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File sharing service BitTorrent has crossed the 40 million mobile app downloads mark!
Previously, the company reported hitting the 25 million milestone in June, so it has added 15 million users in just the past five months.
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Scooped by
Brian Yanish - MarketingHits.com
December 4, 2013 8:57 AM
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Running Chrome apps on your smartphone isn't quite the app singularity that people want, where any app runs on any platform. But Google's about to take a big step toward that future in 2014 with Chrome apps for Android and iOS.
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Scooped by
Brian Yanish - MarketingHits.com
December 3, 2013 8:22 AM
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If you've ever wanted to build an app for your business, blog, product or service, but the heavy investment of both time and money put you off, you're not alone.
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Scooped by
Brian Yanish - MarketingHits.com
November 26, 2013 9:04 AM
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Quad's Mobile Messaging App For College Groups Supports 500-Person Chats TechCrunch A new mobile chat application targeting college students, Quad, is working to move student organizations off of email and onto smartphones for managing their group...
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Scooped by
Brian Yanish - MarketingHits.com
November 25, 2013 9:22 AM
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Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.
Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:
* Resize your Facebook posts No bigger than 620 x 320
* Choose Facebook Ads wisely
* Make it visual
* Turn up the content
* Get smart about couponing
* Take advantage of Twitter
* Upload to Instagram
* Utilize Email Marketing
My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.
Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.
The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.
To oversimplify: Consumers watch big screens, but they touch small ones!
So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.
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Scooped by
Brian Yanish - MarketingHits.com
November 25, 2013 7:55 AM
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Line, the mobile messaging service from Japan, has made a huge push in Europe and Latin America, and is now celebrating passing 300 million registered users, one-third of which have signed up over the last four months — that’s two months quicker than it took to grow from 100 million to 200 million users.
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Scooped by
Brian Yanish - MarketingHits.com
November 24, 2013 4:04 PM
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Suggested by
cruz werner
November 24, 2013 3:52 PM
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Scooped by
Brian Yanish - MarketingHits.com
November 23, 2013 11:30 PM
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Mobile access to the Internet has never been this big until now.
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Scooped by
Brian Yanish - MarketingHits.com
November 22, 2013 9:07 AM
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Building mobile apps is easy when you know how, but making an app popular enough that people download it and use it regularly is where many developers come unstuck.
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Scooped by
Brian Yanish - MarketingHits.com
November 20, 2013 8:13 AM
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Yahoo is taking a "mobile first" approach to its product strategy, to the point where mobility could reinvent the company, according to CEO Marissa Mayer.
The Internet giant has always offered services that correlate to what people like to do on their phones, Mayer said during an onstage interview Tuesday with Salesforce.com CEO Marc Benioff at the Dreamforce conference in San Francisco. Once you set aside voice and text messaging, phone users are looking up weather forecasts, peering at maps and checking their stock prices, all areas where Yahoo has had popular products, Mayer said.
Yahoo now has about 400 million mobile monthly users, according to Mayer.
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Scooped by
Brian Yanish - MarketingHits.com
November 19, 2013 8:00 AM
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Chinese Internet giant Tencent is looking to dole out a jaw-dropping 10TB worth of free cloud storage to its international users soon, as it seeks to roll out an English version of its cloud storage product next year, PandoDaily reports.
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Scooped by
Brian Yanish - MarketingHits.com
November 18, 2013 10:41 AM
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Like any statistics that you see about social media or device usage, this infographic could be wrong. But agnostic of the numbers, this makes a good argument for mobile driving a good part of e-commerce growth.
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Scooped by
Brian Yanish - MarketingHits.com
November 14, 2013 12:55 AM
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Google on Wednesday updated its official Search app for Android to bring new features to Google Now, including website update cards, movie and TV recommendations and real-time traffic data from Waze.
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Scooped by
Brian Yanish - MarketingHits.com
November 13, 2013 10:50 PM
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In a press conference today, Amazon Web Services Senior Vice President Andy Jassy said that CEO and Founder Jeff Bezos believes AWS could be the company's largest business.
Amazon reported $61 billion in revenues for the 2012 fiscal year.
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Scooped by
Brian Yanish - MarketingHits.com
November 12, 2013 8:25 AM
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Line, the messaging app that blew up in Japan over the past two-and-a-half years, is now bringing in nearly $100 million in revenue a quarter.
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Scooped by
Brian Yanish - MarketingHits.com
November 10, 2013 10:27 AM
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It’s hard to believe that it’s been over 6 years since the launch of the iPhone. This groundbreaking phone has changed life as we know it.
