As more users check their Facebook activity on their phones or tablets, the company’s design team has had to follow suit. When Facebook announced the redesigned News Feed, Co-Founder and CEO Mark Zuckerberg said the design was largely motivated by mobile. The Facebook Design team took users behind the curtain to share exactly what that means, and how the company is becoming more mobile-minded.
Michael Reckhow, a Facebook product manager, said the biggest challenge for the design teamhas been trying to translate the site’s big-picture desktop experience into a smaller screen. The News Feed designers also had to tweak plans for the iPad, giving it a unique experience. Reckhow said that on the iPad, stories are shown with more lines of text than on phones, and photos are in a 4:3 aspect ratio.
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