MobileWeb
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Scooped by Brian Yanish - MarketingHits.com
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October 18, 2012 1:54 AM
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Android smartphones now have majority mobile web traffic share

Android smartphones now have majority mobile web traffic share | MobileWeb | Scoop.it

In a major turn-around, Android smartphones now account for a majority of mobile web traffic in the U.S and Canada, with close to a 51 percent share. That’s a massive change from May of this very year, when Apple owned 72 percent of smartphone traffic, compared to only 26 percent for all Android phones.


The results are according to a new study by ad network Chitika.


Apple accounts for 46 percent of all mobile phone traffic in the U.S and Canada, and bitter rival Samsung’s phones add up to 17 percent. Just one month after its introduction, the iPhone 5 accounts for three percent of North American mobile web traffic single, er, phonedly, compared to the Galaxy S III’s 2 percent. (The iPhone 5 surpassed the Galaxy S III in just three weeks, as we reported last week.)


The more interesting information is in the platform numbers, however.


BlackBerry is still holding on to 2 percent of web traffic with its fingernails, and Windows Phone is a tiny little thin slice — but probably poised for growth — at just 1 percent. But getting the Android numbers out requires a bit of digging.

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