Approximately 57% of all Facebook users access the world’s number one social network from their mobile devices, according to new info from social media tracker, SocialBakers.
The latest figures from SocialBakers peg Facebook’s mobile users at 543 million, showing 57% penetration of the site’s 955 million active monthly users.
During the last quarter, Facebook for Android has grown the most in absolute numbers (22.5 million new users) and iPad increased its mobile Facebook base by 45%.
“North America continues to be the strongest Facebook Mobile continent with over 161 million monthly active users; and South Africa, Nigeria and Japan still rule the ranking of the countries with the highest Facebook Mobile penetration,” SocialBakers reported.
South Africa is currently ranked as the 31st largest country by Facebook users, with 5.35 million South Africans using the social network.
Of this figure, 84.5%, or 4.52 million users are accessing the site through mobile means, according to the social media tracker. The total number of Facebook users in South Africa grew by more than 394,100 in the last 6 months, according to the data.
The most-used operating systems for Facebook Mobile are Android (21%) and iOS (25%, iPhone and iPad combined).
Android has shown the most growth in users, adding 22.5 million users between May and August, with iPad showing the most growth (+45%) in the same period.
In July, Facebook executives said that more than half of its users regularly access Facebook through mobile sites, while analysts and investors have been critical about the groups mobile strategy and ability to make money.
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