The differences between mobile and desktop search results, and how to optimize your mobile site for mobile users.
In case any of you have been wondering about the impact and importance of Mobile Search, this article should bring you to some very clear conclusions on the matter. I will also give you some tips and instructions on the best way to go about optimizing your website for Mobile Search.
Everyone agrees that modern mobile devices have changed the way we interact, keep track of our schedules, stay organized, play games etc. But what has their impact been on the way we browse the internet? What are users looking for when they type a search query on their smartphone in contrast to their computer at home, and most importantly for you, how can companies, large and small, take advantage of it?
The first thing you should know about mobile search is that the impact it has made in all these areas has been enormous, and yet still growing rapidly. By the year 2014, it is estimated that smartphones will be the most popular tool for accessing the internet, and search will obviously be a high percentage of the time spent on those mobile devices. Here’s another interesting statistic. According to Google, 95% of all smartphone users have searched for Local Info, and Local searches currently account for about 40% of all mobile searches. This is something that any business, especially small businesses who deal mostly locally, should take notice of. What’s even more interesting is how these users are acting upon their searches. Roughly 61% of users have called a business by phone after a search, 59% of these have visited the physical location following a search, and 90% of these users acted within 24 hours. Finally, it’s definitely worth noting the differences in search queries from desktops to smartphone. Mobile search queries are typically longer and more descriptive with more keywords. Basically, these people know what they want, they’re out and about looking, and they’re ready to act. The website that’s coming up highest in those mobile search results, with that smooth simple and professional user interface, offering a clear call the action is going to win their business. Are you convinced yet of the impact and importance of Mobile Search and the need for Mobile Search Optimization? I thought so. So what small steps can you take in 2012 to start getting more out of mobile search? Here a few simple steps to start implementing right away.
In case any of you have been wondering about the impact and importance of Mobile Search, this article should bring you to some very clear conclusions on the matter. I will also give you some tips and instructions on the best way to go about optimizing your website for Mobile Search.
Everyone agrees that modern mobile devices have changed the way we interact, keep track of our schedules, stay organized, play games etc. But what has their impact been on the way we browse the internet? What are users looking for when they type a search query on their smartphone in contrast to their computer at home, and most importantly for you, how can companies, large and small, take advantage of it?
The first thing you should know about mobile search is that the impact it has made in all these areas has been enormous, and yet still growing rapidly. By the year 2014, it is estimated that smartphones will be the most popular tool for accessing the internet, and search will obviously be a high percentage of the time spent on those mobile devices. Here’s another interesting statistic. According to Google, 95% of all smartphone users have searched for Local Info, and Local searches currently account for about 40% of all mobile searches. This is something that any business, especially small businesses who deal mostly locally, should take notice of. What’s even more interesting is how these users are acting upon their searches. Roughly 61% of users have called a business by phone after a search, 59% of these have visited the physical location following a search, and 90% of these users acted within 24 hours. Finally, it’s definitely worth noting the differences in search queries from desktops to smartphone. Mobile search queries are typically longer and more descriptive with more keywords. Basically, these people know what they want, they’re out and about looking, and they’re ready to act. The website that’s coming up highest in those mobile search results, with that smooth simple and professional user interface, offering a clear call the action is going to win their business. Are you convinced yet of the impact and importance of Mobile Search and the need for Mobile Search Optimization? I thought so. So what small steps can you take in 2012 to start getting more out of mobile search? Here a few simple steps to start implementing right away.
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