Borrowing a page from Starbucks’ successful mobile payments strategy, PayPal has begun piloting a new application that enables users to make purchases via a unique bar code linked to their account.
PayPal continues to test the waters for different mobile payments solutions, with the new PayPal inStore app just the latest example. The app, which generates a unique bar code to make a payment similar to the Starbucks payments app, officially launched yesterday and is available at Coast, Oasis, Warehouse and Karen Millen stores for a total of 230 locations.
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