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Brian Yanish - MarketingHits.com
December 16, 2015 11:30 AM
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Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the provision of actionable feedback, according to a recent report from Visually.
The report was based on data from a survey of 220 marketers and 559 creatives (defined as writers, designers, and developers who create content for marketers).
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Brian Yanish - MarketingHits.com
December 16, 2015 10:19 AM
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Bella tarde:En primer lugar quier agradecer su contacto.
gracias por su amabilidad y vuestra Mencion.
Autora les desea un afectuoso saludo cordial.
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Brian Yanish - MarketingHits.com
December 15, 2015 4:52 PM
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Content curation is not just for people in marketing. The folks of this field know to create a hub of information regardless of the type of your niche. Since it is a fairly broad topic, you need to play with your site from different perspectives.
Curating the content is a practice to find, annotate, organize, and share relevant third-party contents for your audience on specific topics. Without any doubt, curation has become a rapidly growing trend in the world of content marketing. However, the concerns that surround the practice put doubts in the minds of content creators and content marketers in one way or the other. Many among the Twitterati have succeeded in building their followings in large part because of content curation. According to Jason Falls of Social Media Explorer, “Find good shit and share it”.
Great social marketing reference and checklist.
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Brian Yanish - MarketingHits.com
December 15, 2015 4:44 PM
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“When planning for 2016, where should marketers even start?" In this new infographic, Zen Content provides their overview of expected social media and content marketing trends for the next year.
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Brian Yanish - MarketingHits.com
December 15, 2015 4:29 PM
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Learn the elements of an optimized list post to generate more clickthroughs, more engagement, more social sharing, and so on.
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Brian Yanish - MarketingHits.com
December 15, 2015 12:07 PM
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As marketers, we try to get our hands on the most sustainable content that not only increases sales, but also gives us the competitive edge in the industry. The problem many of us face is figuring out which form of content is worth investing our time and money in that’s had the most success with other brands.
If you haven’t caught on to Buzzfeed yet, the solution to your problem might’ve gone undetected. Using quizzes as a part of your marketing strategy is one of the most underrated types of content that every marketer should be trying, and we’d be lying if we didn’t tell how effective they really were.
It isn’t enough for us to just convince you to implement quizzes in your marketing strategy, so we’re going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it with marketing automation.
After following this guide, you’ll come across several brands that we’ll be highlighting to give you an idea on how they used quizzes in their marketing strategy so that you can walk away with a little more insight.
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Brian Yanish - MarketingHits.com
December 14, 2015 2:10 PM
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The cliché "content is king" is as tired as its close cousin "stories sell." Neither is any less valid than a decade ago when online marketing started taking off, but today's content marketing has a lot more tools at its disposal.
Here's a look at what makes for great digital marketing content nowadays, complete with fresh data on referrals, social media, and sponsored content.
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Brian Yanish - MarketingHits.com
December 13, 2015 6:41 PM
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Startups are notorious for maximizing everything they have to grow their businesses. That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things.
So when startups prioritize projects, they want to make the most of everything they do to get the maximum benefit from their minimal resources. And that tends to look pretty scrappy at times.
Some smart people started calling that scrappiness growth hacking—a way to use data to help you improve what you’re already doing to build 10x growth for your business. Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. I think you’ll find they’ll work for your social media marketing, too.
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Brian Yanish - MarketingHits.com
December 13, 2015 5:40 PM
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As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. The growth of online marketing has added complexity, nuance, and power to small business marketing. While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. You’re not alone.
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Brian Yanish - MarketingHits.com
December 13, 2015 4:44 PM
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As Marketers, we strive to write valuable content, stand out from our competitors and target our audience in a unique and creative way. Leveraging social media is a great way to achieve all three of those goals.
However, if your client is a homebuilder, or a similarly unique brand it may be challenging to know what exactly to post, and how to differentiate yourself from other brands. Check out these 10 homebuilder brands that found creative ways to leverage social media.
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Brian Yanish - MarketingHits.com
December 13, 2015 12:07 PM
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Content marketers don't just write, they write with purpose.
While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published.
In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. But they aren't just blogging about anything. They're blogging about the topics that matter to their audience -- topics that their audience already searches for.
How do they inform their strategies? Data.
To help you figure out how to use data to inform your own content ideation process, I've come up with a plan. Below I've detailed step-by-step instructions for conducting keyword research, selecting the right content format, and coming up with more strategic content topics and ideas.
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Brian Yanish - MarketingHits.com
December 13, 2015 11:30 AM
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What are the key roles in data science? Here's a look at the various job positions in the data science industry and what they mean.
A data scientist cleans, massages, and organizes Big Data, according to DataCamp in the following infographic.
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Brian Yanish - MarketingHits.com
December 11, 2015 4:44 PM
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Want to run Instagram ads?
Would you rather use Facebook Ads Manager instead of Power Editor?
Now that Instagram ads are available to most advertisers through the Facebook Ads Manager, they’re easier than ever to create.
This post shares how to create an Instagram ad in Facebook Ads Manager, step–by–step.
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Brian Yanish - MarketingHits.com
December 10, 2015 6:41 PM
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Great infoSocial media is an ever-changing beast. You almost can’t have a business in this day and age without a presence in the online world and specifically, at least, one of the big eight social media sites. Gone are the days where only teens frequented MySpace to chat with friends. Social media is here to stay, and people are looking online for your business so you’d better present your best.
Great infographic that shows the best image sizes for your social posts.
Here's an excellent guide to sizing visuals for various social media channels. Recommended reading. 9.5/10
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Brian Yanish - MarketingHits.com
December 10, 2015 12:27 PM
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Facebook may work pretty well if you’re on WiFi on your iPhone, but for many Facebook users around the globe, that’s not their situation.
In recent years, Facebook has paid close attention to its user experience on 2G and other slow connections. In a blog post Wednesday, Facebook outlined how it is trying to build out the world’s largest social network, while still keeping emerging markets in mind.
Facebook is w
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Brian Yanish - MarketingHits.com
December 10, 2015 12:07 PM
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What comes to mind when you think of the holidays? Watching “Love Actually” for the 20th time? Braving the airport to fly home to see family? Hearing multiple versions of “Baby It’s Cold Outside” at your local Starbucks? Baking 15 dozen batches of cookies in 2 weeks? (Maybe that last one is just me…)
All of those things are great, but if you’re a content marketer, there’s something you may be overlooking: your social media marketing strategy. The holidays require a special approach, particularly if you work on the consumer side. You’ll need more than fancy new cover images to get the most out of the season.
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Brian Yanish - MarketingHits.com
December 10, 2015 11:30 AM
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Brian Yanish - MarketingHits.com
December 10, 2015 10:19 AM
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All advertisers on Facebook now have the option of bidding on video ads on a cost-per-view basis, based on 10-second views.
The social network began testing the new bidding option in June, and its global availability was announced in a Facebook Marketing Partners post.
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Brian Yanish - MarketingHits.com
December 10, 2015 8:48 AM
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Brian Yanish - MarketingHits.com
December 10, 2015 8:38 AM
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Brian Yanish - MarketingHits.com
December 9, 2015 4:51 PM
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How does advertising on Instagram compare with advertising on its parent company, Facebook?
Nanigans, a Facebook Marketing Partner and member of the Instagram Partner Program, analyzed data from its clients that advertise on both social networks, from Aug. 1 through Oct. 31.
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Brian Yanish - MarketingHits.com
December 9, 2015 4:44 PM
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Are your YouTube views falling?
Do you need to rank higher in YouTube search results?
Understanding how you can take advantage of YouTube’s algorithm will help your channel and videos be seen by more people.
In this article you’ll discover how to make your video rank higher in YouTube search results.
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Brian Yanish - MarketingHits.com
December 9, 2015 3:33 PM
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When two out of three Internet users across the world is active on social media, you don’t need much of an introduction to how all pervasive this medium has become in the last decade. The average American spends 2.7 hours every day on social media.
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Brian Yanish - MarketingHits.com
December 9, 2015 12:07 PM
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Facebook announced Tuesday that more than 50 million small businesses are using pages, and the social network rolled out some new communications tools for those pages.
The social network announced a host of new communications tools for pages in a Facebook for Business post, including:
Facebook has recently updated that made interactions between Companies and customers a lot more convenient. I'm assuming due to competition Facebook has with LinkedIn and its reputation of being the most professional, Facebook has made the 50 million and counting business that use that social media new features to communicate with customers to answer questions and give out information. For example, customers can now leave the companies page an inbox message incase there isn't any staff available at the current time to answer the customers questions.
Customer service is one of the top priorities every business should take very seriously. So having this new Facebook update is a huge plus as the interaction between both parties can make transactions go a lot smoother.
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Brian Yanish - MarketingHits.com
December 9, 2015 11:30 AM
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We all know by now that content marketing is a powerful tool and more and more marketers are using it these days to connect with their users. In fact, 98% of marketers surveyed now say content marketing is core to their marketing strategies.
Content Marketing can be a cost effective way to tell your story while engaging your audience at the same time. According to the Content Marketing Institute 69% of marketers are creating more content than a year ago. That’s a lot of new content!
Marketers are constantly coming up with new strategies to build their brands and reach new users, and content marketing is a great option. Creating compelling content for your marketing campaigns can be very challenging, but if marketers can quickly adapt to the constantly changing and complex solutions and platform out there, they can stay ahead of their competition.
With that in mind, let us now look back and analyze some of the content marketing trends that gained momentum in 2015. Here are some of the biggest trends we have seen this year so far:
