Facebook advertising can be a tricky venture.
Not only do you have to precisely determine and target your audience, but you also have to guess what type of ad content and copy will resonate with them the most. Unless you’ve already created many Facebook ads, that can be a challenging task.
On the other hand, spending a considerable amount of budget on a campaign that isn’t tested or tracked, can create confusion as to whether it could be improved or why it isn’t working in the first place. This is where split testing, also called A/B testing comes in handy.
What A/B testing does is compares two similar but different versions of something (for example a Facebook ad with variant design or copy) to help you determine which one provides the best results related to your goals. If done properly it will result in an increase in conversions, ROI or whatever other metric you are testing to improve.
In the past many small businesses didn’t have the time or money to create dozens of different Facebook ad variations, so they were not able to conduct a quality Facebook split test. But now, with new free applications that allow you to design Facebook ads without any design experience, there is no reason why anyone shouldn’t test certain design variables of their Facebook ads.
With that in mind here are 7 tests you can implement quickly, learn more about your ads and improve their performance:
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