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Brian Yanish - MarketingHits.com
January 4, 2016 9:15 PM
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What’s more important?
SEO or content marketing?
At YEAH! Local our potential clients often pose this question.
But to us, it’s sort of like the question about the chicken and the egg.
That’s because:
A website that ranks well, but has no content is useless (and is doomed to fall in the rankings eventually anyway).
But having the best content in the world often means nothing if it doesn’t show up in search.
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Brian Yanish - MarketingHits.com
December 31, 2015 11:30 AM
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All content marketers know that to create content that converts, we have to know what has worked in the past and what hasn’t.
But the way most content marketers use that knowledge to plan is still pretty broad-stroke. We scan a few data sets and think, “That post did really well. Let’s do another one like it and cross our fingers.”
What if we could predict the performance of our future content more precisely? What if we could forecast if articles from last Wednesday’s brainstorm are worth writing – and how well they’ll perform?
This is right on you have to do your research to convert. Start with keywords and research what others are saying about content.
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Brian Yanish - MarketingHits.com
December 29, 2015 5:40 PM
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Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015.
Marketing is becoming more localized and more personalized. Snapchat has exceeded many marketers' expectations, now getting 4 billion video views per day -- the same number as Facebook. We're seeing a rise in wearable tech, which is giving marketers a ton more consumer data to work with.
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Brian Yanish - MarketingHits.com
December 29, 2015 4:51 PM
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A common refrain among consumers is that they are inundated with marketing messages for things they don't want or need. Of course, it has been argued that it's the advertising being created that consumers really find so annoying.
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Brian Yanish - MarketingHits.com
December 29, 2015 4:44 PM
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The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of the digital sThe digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of the digital sphere, the trends indicate several opportunities for brands looking to position themselves online.
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Brian Yanish - MarketingHits.com
December 29, 2015 2:27 PM
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After predicting changes for Facebook and Twitter, we’ve decided to combine a few of the visual based social networks together. Looking at Instagram, Pinterest and Youtube, they all seem poised for…
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Brian Yanish - MarketingHits.com
December 29, 2015 2:10 PM
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Content marketing is heading for exciting new territory in 2016. A new survey finds that 64% of PR and marketing pros will increase content marketing efforts in 2016. Content expert and author Ann Handley predicts that content marketing will truly “grow up” in 2016, as content strategists tell “bigger stories with a braver focus and a bolder voice.”
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Brian Yanish - MarketingHits.com
December 29, 2015 12:07 PM
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To develop the right lead-generation strategy, you need to develop a precise blend of art and science. After all, you’re asking prospects to part with something precious to them, a little bit of their privacy, in exchange for something that’s usually intangible.
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Brian Yanish - MarketingHits.com
December 29, 2015 11:30 AM
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2015 has been another exciting year for social media with all kinds of fascinating new developments and milestones. We’ve seen the rise of live streaming on social with platforms like Periscope coming to the fore, Facebook hitting the 1 billion mark for users in one day and even Google making changes to its search to reflect the importance of social posts.
It’s a constantly changing field, but as we head into the last days of 2015 the big question is: What does next year hold in store?
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Brian Yanish - MarketingHits.com
December 28, 2015 1:30 PM
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Facebook Inc. Chairman Mark Zuckerberg made a personal appeal in one of India’s leading newspapers for the country to allow a free Internet service that has stirred controversy and invited questions from regulators.
Facebook’s proposed Free Basics plan allows customers to access the social network and other services such as education, health care, and employment listings from their phones without a data plan. Yet activists say the program threatens the principles of net neutrality and could change pricing in India for access to different websites.
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Brian Yanish - MarketingHits.com
December 26, 2015 12:27 PM
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How do consumers respond to television ads that they have already seen, either on Facebook or on TV?
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Brian Yanish - MarketingHits.com
December 26, 2015 12:07 PM
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As we head towards the end of a magnificent year where we have seen a tremendous emergence of new digital marketing trends, it would be interesting to review how these trends will affect businesses the next year.
Today’s highly competitive businesses place great demands on their marketing teams to keep up with industry trends if they are to face the competition in a bullish manner. What can we except next year when it comes to digital marketing trends?
Read on to find out more so you can be prepared to implement and leverage the power of the latest digital trends before your competitors does.
The Continuing Evolution of Social Advertising — As with the perennial trend of adopting a mobile-first mind-set (you really need to do that, by the way), it’s easy to nod along at the idea of new opportunities for social media advertising.
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Brian Yanish - MarketingHits.com
December 26, 2015 11:30 AM
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2015 brought a large scale expansion to the already popular online video space: Everyone from content marketers, to internet users, and social networks have jumped on the video bandwagon. An infographic from business software solutions provider Orchestrate explores the impact of video this year, and the potential implications for next year.
Story Idea: The First Mobile Phone With An Integrated Solar Panel.
Hello! My name is Jessica and I'm interested in working with you on a new story idea
that I think you and your fans would love. There is a new mobile phone making some
serious buzz in the solar and passion for children space. It’s called the Curve
Smartphone and it’s an exciting new original mobile phone that can easily replace most
conventional mobile phones on the market now.
Currently there are many individual solar chargers for phones already available to
consumers, but there are no integrated solar panels on existing phones. That is what
makes the Curve Smartphone one of a kind. Right now the creator of the Curve
Smartphone has a campaign on GoGetFunding and is raising money that will be used
for manufacturing. A percentage of the funds will be set up in a trust fund towards
families that are in need.
We’d also love to tell you more about the professional and talented team behind this
innovative mobile phone and share more information about the Curve Smartphone with
you! Please check out their campaign page here , and thanks so much for your time! I
hope to hear from you soon about working together on this unique story idea.
http://gogetfunding.com/mobile-phone-one-of-a-kind/
Media Contacts:
Jessica Lee
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Brian Yanish - MarketingHits.com
December 24, 2015 6:41 PM
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With all the different types of content available online, now, more than ever, you need to do whatever you can stand out from the crowd and gain positive results.
Facebook is the largest social media network, with over 1.55 billion users as of November 2015.
According to Zephoria, “every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.”
Another study from Freely states that “the most common type of content posted by brands on Facebook is photos (75%), which is followed by links (10%), statuses (6%), albums (4%), video (4%), and other (1%).”
Story Idea: The First Mobile Phone With An Integrated Solar Panel.
Hello! My name is Jessica and I'm interested in working with you on a new story idea
that I think you and your fans would love. There is a new mobile phone making some
serious buzz in the solar and passion for children space. It’s called the Curve
Smartphone and it’s an exciting new original mobile phone that can easily replace most
conventional mobile phones on the market now.
Currently there are many individual solar chargers for phones already available to
consumers, but there are no integrated solar panels on existing phones. That is what
makes the Curve Smartphone one of a kind. Right now the creator of the Curve
Smartphone has a campaign on GoGetFunding and is raising money that will be used
for manufacturing. A percentage of the funds will be set up in a trust fund towards
families that are in need.
We’d also love to tell you more about the professional and talented team behind this
innovative mobile phone and share more information about the Curve Smartphone with
you! Please check out their campaign page here , and thanks so much for your time! I
hope to hear from you soon about working together on this unique story idea.
http://gogetfunding.com/mobile-phone-one-of-a-kind/
Media Contacts:
Jessica Lee
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Brian Yanish - MarketingHits.com
December 24, 2015 5:40 PM
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Struggling to grow your business?
You're not alone. Customer acquisition is no easy undertaking ... but it is important.
The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you're marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons -- you need a new strategy.
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Brian Yanish - MarketingHits.com
December 23, 2015 10:11 PM
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As we head into the new year, many content marketers are taking a look at past achievements and beginning to plan their strategy and budget for the coming year.
Many may be wondering: What will content marketing look like in 2016?
Here's what's ahead for content marketing in 2016.
Content should reign, high-quality one, could not agree more.
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Brian Yanish - MarketingHits.com
December 23, 2015 1:13 PM
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Every day, more and more people are using the Internet — not just for casual informational search, but for socializing, too, paving way to countless social media websites. However, these platforms do not only cater for individuals who are looking to connect with their friends and family. Social media has also become a great asset for businesses to market their brand and services online.
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Brian Yanish - MarketingHits.com
December 23, 2015 12:27 PM
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Do you ever feel like Facebook is changing so fast it's hard to keep up with it all?
Don't worry, even the top Facebook marketers feel that way sometimes -- especially as Facebook continues to make it harder for marketers to get the results they want.
Facebook moves at a super fast pace, and if you stop for even a moment, it's easy to fall behind.
That's why it's important to focus on keeping your Facebook marketing skills as up-to-date as possible in the simplest ways possible.
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Brian Yanish - MarketingHits.com
December 23, 2015 11:30 AM
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Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity? The platform, which has gained over 300 million monthly active users in such a short time, clearly made some correct assumptions about the future of social media usage.
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Brian Yanish - MarketingHits.com
December 23, 2015 10:19 AM
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Have you ever read something that made you think the person who wrote it was reading your mind?
They were speaking your language. It almost felt like they knew exactly what you were thinking…
And they probably did. They probably did the research to find out what their target audience was thinking, and then created the content they knew would resonate with them.
When you resonate with your audience you sell more product, build your email list more quickly, and connect with them on a deeper level.
So what’s the secret sauce? How can you, as a business owner, read your audience’s minds so you can create content to delight them?
We’ve found five free tools to help you do just that:
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Brian Yanish - MarketingHits.com
December 23, 2015 9:33 AM
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2016 holds a lot of promise for content marketers. But there are some challenges. Things like content shock and mobile usage aren’t going to go away, but there are plenty of ways to mitigate the damage. If you’re smart and fast, you might even come out ahead.
If you’ve already figured out your content marketing strategy for the new year, kudos to you. I hope this list just affirms what you’re already preparing for.
But if you haven’t got your strategy figured out yet, no worries. There’s always that quiet week between Christmas and New Year’s to figure things out. There are a lot of things shaping content marketing right now, and quite a few opportunities to enjoy. Here’s what I see for the coming year.
More predictions for the future of content marketing.
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Brian Yanish - MarketingHits.com
December 22, 2015 12:27 PM
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When social media first launched, many companies were skeptical that these new platforms could be used to support their business initiatives. Today, if you hear of a company that is not on social media, you find yourself wondering “What are they thinking?”.
According to NewsCred, 87% of B2B marketers use social media to distribute content. However, many B2B brands are still trailing behind their B2C counterparts when it comes to social media strategy and results.
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Brian Yanish - MarketingHits.com
December 22, 2015 12:07 PM
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If you are a science buff or a reformed geek, you will like the Content Marketing periodic table. This chart has been around for a while since it was first published by Chris Lake. Chris and I had a recent conversation, and with his permission, we are republishing it here with our take on the 7 successful elements for content marketing success.
By now, you have learned that Bristol Strategy is an Inbound Marketing agency, and content is the central element of the Inbound Marketing methodology. When we work with clients, they frequently wonder how it is possible to create a continuous stream of content that will be both educational and captivating. The content marketing periodic table offers viewers a visual guide to the many ways a business can provide information, in many forms for their visitors and the steps they should take to ensure the content has a positive impact on their business.
"The content marketing periodic table offers viewers a visual guide to the many ways a business can provide information, in many forms for their visitors and the steps they should take to ensure the content has a positive impact on their business."
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Brian Yanish - MarketingHits.com
December 22, 2015 11:30 AM
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One of the largest growing markets is online brand reputation. In today's world, nothing online is protected. Our Facebook photos, angry blog posts, and late Instagram pictures have a chance of getting out to millions of people in seconds. The internet is written in permanent ink. Now there is a way to get a second chance with an erasable pen.
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Brian Yanish - MarketingHits.com
December 22, 2015 10:19 AM
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The early bird, we’re always told, gets the worm.
The internet moves quickly, with new memes appearing and dying so quickly it’s hard to keep track of them all.
Some smart companies manage to get in on the ground floor of a new growing trend, which can mean massive amounts of attention and loads of fresh publicity.
Of course, it’s not as easy as simply jumping on a popular bandwagon and reaping the rewards. By the time a new online discussion is making headlines, it’s generally far too late to make an impact.
This is where agile marketing comes in: small bursts of quickly developed content designed to catch the public mood at just the right time in order to capitalize on a brand new global trend.
