Content is by far the most valuable asset businesses can use, to not only engage and inform customers, but to increase traffic to their website and dramatically improve search rankings.
If you have ever wondered why world class content marketers place so much effort into content marketing, it is because they find it a critical part of the marketing mix to help a brand be found among the 170 million-plus websites around the world. At our company, content marketing has been the most effective tool for us, helping drive feature stories and exposure of our brand in more than two hundred publications, radio and television programs such as Consumer Reports, USA Toay, CNBC, and ABC News.
According to the Content Marketing Institute, 86% of B2B businesses and 77% of B2C businesses incorporate content marketing into their marketing mix.
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