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Brian Yanish - MarketingHits.com
January 31, 2016 11:30 AM
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Although marketing through social media is the norm, Twitter is still an enigma for many. I can’t recount just how many times I have heard business owners and marketers tell me, “I just don’t get Twitter.”
This article, helps you understand Twitter’s place in the marketing mix, first by explaining its value and then by listing 25 ways to use it.
Twitter’s Value for Marketing
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Brian Yanish - MarketingHits.com
January 31, 2016 10:19 AM
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2015 was a big year for the world of work. From the increasing use of mobile technology, the introduction of Gen Z into the workforce, the flexible workday, and an increased value placed on employee engagement initiatives, the workplace has been changing a lot.
Things have been changing in the area of enterprise communications, too. Adoption of mobile apps by enterprises globally has been increasing, alongside the upward trend of mobile ownership worldwide. Businesses have now realized the opportunities that enterprise apps bring to the workplace in terms of communication, productivity, and knowledge sharing. In a recent study conducted in the UK, it was found that 60% of employees use apps on mobile devices for work related activity, which has been found to boost productivity by 34%.
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Brian Yanish - MarketingHits.com
January 30, 2016 8:47 PM
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Are you starting from scratch with social media?
Got a new product or a new business?
Having a social media launch plan is essential.
In this article you’ll discover a step-by-step plan for launching your new social media presence.
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Brian Yanish - MarketingHits.com
January 30, 2016 8:07 PM
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From Google to Facebook, the Internet’s best websites are free to use. How can they afford that? Well, these “free” sites are actually showing you ads, which they charge advertisers for. When you click an ad, the free site earns money.
So if you like these free websites and want them to stay free, it’s in your best interest to tolerate those ads. And you’re bound to accept their existence more if they cater to your likes rather than your dislikes. So why not make the best of this situation and look at ads positively?
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Brian Yanish - MarketingHits.com
January 30, 2016 7:37 PM
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Launching your app can be both exciting and extremely stressful. Given the amount of time (and money) you’ve spent developing it, you want to make sure it’s a success. And the first step to app success is earning users. That’s where Facebook can help. With its highly targeted advertising capabilities, easy set-up, and high visibility into performance, Facebook’s mobile ads can help you accumulate a sizable user base. More importantly? Facebook Ads are the number one source of paid traffic to convert for paid app downloads.
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Brian Yanish - MarketingHits.com
January 30, 2016 5:40 PM
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Snapchat is ready to colonize the web with profile URLs that deeplink into its app and let you instantly follow someone. That makes it simple to add friends and celebrities so you fill your feed with content that keeps you coming back.
By swiping down from the Snapchat camera to the profile screen, hitting ‘Add Friends’, and then selecting ‘Share Username’, you can copy your unique URL or instantly share it through other apps like Twitter. When tapped on mobile, it opens a preview of your profile on Snapchat with an “Add” button.
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Brian Yanish - MarketingHits.com
January 30, 2016 4:51 PM
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Content marketing can describe many things — from short blog posts published on a company’s own site to long-form articles or even ebooks. It can encompass a video published on YouTube, a photograph shared on Instagram, or a meme.
There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.
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Brian Yanish - MarketingHits.com
January 30, 2016 4:44 PM
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Its been shown time and again that B2B marketers who have a documented content strategy will be more successful than those that do not. In spite of this, a recent report from the Content Marketing Institute shows that fewer marketers are documenting their strategies this year than did in 2015 (32 percent vs. 35 percent).
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Brian Yanish - MarketingHits.com
January 30, 2016 12:27 PM
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Instagram is the social media platform that has the most unused potential. Plenty of models and foodies have taken over the site and established pretty solid online careers there. But the marketing applications are still iffy for many that haven’t quite figured out how to best utilize its unique features.
We could get into the more complex marketing ideas using Instagram. But the truth is that without an already established plan, you won’t know which direction to take your efforts. Advanced marketing tactics are useless on this particular social network without some kind of foundation to build from.
Instead, let’s focus on these easier marketing ideas. You can implement them today, and begin building a solid plan that will let you put more intensive measures in place.
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Brian Yanish - MarketingHits.com
January 30, 2016 12:07 PM
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The Reason behind the Media
Your typical digital agencies are selling the wrong thing at the wrong time. These shops are completely focused on the channels, or the media if you will, with little concern for the reason behind the media. This leads to poorly constructed campaigns, loosely tied together initiatives, and an ineffective “digital strategy.”
Webcast: How To Make a Viral Video for Your Business
While digital marketing initiatives can create wins for a company, big wins even. The science of digital will never touch the customer at his/her core. Digital folks would argue that social media gives the ability to connect and engage with consumers in ways that never were possible before, and they are correct. However, the best social media experiences are built by/for brands with a great story to tell. Brands win on social. Organic search is another great example. Mid-size businesses can spend all the money in the world on a great SEO provider, and still not crack the top 5 for key search queries. The top spots are monopolized by brands. There are ways around this, a good firm will point you to creating content for longer tail keyword phrases, and variants with unique user intent. But the real innovation in SEO will come through building the entirety of your brand through a message and experiences that connect.
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Brian Yanish - MarketingHits.com
January 30, 2016 11:30 AM
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2016 is here, and it’s safe to say that the hype around social media has well and truly settled.
We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. Undeniably the popular kid at school, the period of freedom has now come to an end. It’s time to settle down, get a real job, and pay back mum and dad some of the money it owes.
With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social?
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Brian Yanish - MarketingHits.com
January 30, 2016 8:03 AM
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Google confirms that ex-employee Sanmay Ved bought the Google.com domain for about a minute last fall for $12, and that it paid $12,000 to charity
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Brian Yanish - MarketingHits.com
January 29, 2016 10:12 PM
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According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes.
This study summarized 23 “conversion lift” studies – which are Facebook’s bid to provide the digital ad business with a more holistic alternative to traditional last-click attribution – from July to September 2015.
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Brian Yanish - MarketingHits.com
January 29, 2016 3:33 PM
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What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP.
The report, called “Local Search Unleashing Opportunities for National Advertisers,” is based on a survey of 750 US adults (ages 18 to 44). Roughly 80 percent said they own smartphones, matching overall US smartphone penetration of just under 80 percent, according to comScore.
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Brian Yanish - MarketingHits.com
January 29, 2016 3:10 PM
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Millennials are of particular curiosity, from how they interact with technology, to their impact on workplace culture, and society at large. This generation is often accused of being shallow, self-centered and apathetic — oft used terms from older generations to their successors — but as Millennials get older, it’s becoming clear family is something they hold dear.
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Brian Yanish - MarketingHits.com
January 29, 2016 2:27 PM
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When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate percentage or some other standard Google Analytics site metrics such as “pages per session” or “time on site” and so on, with the assumption that a bounce rate above some percentage is bad.
But is a “high” bounce rate always bad?
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Brian Yanish - MarketingHits.com
January 29, 2016 2:10 PM
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Expedia and Egencia, Expedia’s business travel brand, have revealed the results of the Expedia / Egencia Mobile Index, which measured the behaviors and preferences of mobile users while traveling. The study was conducted by Northstar, and gathered data from 9,642 travelers from 19 countries.
The study found travelers now consider their mobile device the ‘single most indispensable’ item they take with them when traveling, rating it higher than their toothbrush, deodorant and driver’s license. Specifically, 94 percent of respondents in both China and Taiwan said their smartphone was ‘an important travel companion,’ followed by respondents from Thailand at 91 percent
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Brian Yanish - MarketingHits.com
January 29, 2016 1:29 PM
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Social integration across all levels of your business is a good idea for many reasons: faster customer service, more active roles from marketers, and a broader social presence overall.
As the leader and often the face of the business, CEOs especially should be present on social networks. However, according to a report from software provider Domo and CEO.com, many top executives are still social media shy.
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Brian Yanish - MarketingHits.com
January 29, 2016 1:06 PM
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Facebook has been pretty forward about suggesting that page owners add some kind of call-to-action on their page.
These call-to-action buttons are not just for advertisers and can be used to drive traffic back to your company’s website, call attention a whitepaper or have people sign up for your email list.
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Brian Yanish - MarketingHits.com
January 29, 2016 12:27 PM
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Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers.
While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study and report from White Ops and the Association of National Advertisers (ANA).
The study collected data on the ad buys of 49 advertisers between August 1 and September 30 last year. ANA concluded that on average, bot impression fraud had cost the study participants roughly $10 million each. In total, the study’s authors estimate that bot fraud will generate $7.2 billion in losses for marketers in 2016 on a global basis.
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Brian Yanish - MarketingHits.com
January 29, 2016 11:30 AM
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Here are 6 Awesome Facebook Page Features that you're probably missing out on. These 6 Tips will definitely take your social media marketing up a notch!
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Brian Yanish - MarketingHits.com
January 29, 2016 9:33 AM
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4 social media steps for SMBs.
There is no doubt that Social Media is an important marketing tool for any small and medium sized business. It can be a key component in branding and even deliver leads and customer conversions. Social Media is still growing and it’s just starting to hit its potential for providing real value to SMBs. As this aspect of marketing continues to change and adapt, below is a list of social media basics that small to medium size business owners can use for the foreseeable future.
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Brian Yanish - MarketingHits.com
January 29, 2016 8:03 AM
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For a while now, it's been clear that Instagram isn't just a social network for foodies and teenagers. In fact, according to Pew Research Center, a whopping 26% of adult internet users use Instagram.
Given the number of people using Instagram, it's surprising how few businesses have adopted the platform -- or even taken it seriously. In a world where visual content has become a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.
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Brian Yanish - MarketingHits.com
January 29, 2016 7:04 AM
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For more than 12 years, I've worked with consumer-generated content as a core component of my strategic SEO work. About half of that time was focused on the search optimization of job postings for a well-known job board. The other, more recent half focused on consumer content in the form of end-user reviews.
Throughout the latter period, I was responsible for the organization and optimization of content written by millions of people, about an infinite number of topics, whose writings were to be published, unedited, on some of the world's most popular websites.
At first, working with this vast, seemingly uncontrolled content asset felt a bit overwhelming. Then it hit me: The people writing this content were the same ones performing search queries. So, the sentences, paragraphs, and ideas written by the masses had the potential to become crowd-sourced search optimization.
As you consider your strategy of working with consumer-generated content, keep the following points in mind.
