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Brian Yanish - MarketingHits.com
March 4, 2016 11:20 PM
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Are you ready to create the perfect Twitter marketing strategy?
Do you want to make sure you're engaging with the right people? It can be a daunting task.
Busy marketers don't have time to sit around and handpick people to add to their Twitter lists.
Wouldn't it be nice if that process was somehow automated?
Or how about this scenario...
Maybe you're using Twitter advertising to reach your target audience.
Do you want to create a tailored Twitter advertising audience?
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Brian Yanish - MarketingHits.com
March 4, 2016 10:12 PM
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It takes more than just a fancy name and awesome services/products to develop the kind of lead generation required to skyrocket your brand as the next billion-dollar company. With traditional cold-calling running out of style and a push for inbound marketing on the rise for the past decade or so, it’s all come down to content capable of bringing in leads.
Not every brand has an access to the same kind of content, and even then, not all forms of content will be entirely successful. You want to be able to implement the kind of content that not only performs well, but consistently.
Today, we’ve rounded up some of the best lead generation ideas available out there that you could integrate into your marketing strategy; seven to be exact. Several of them you might be familiar with already, but there just may be a few that you might not have ever considered before.
Let’s dive right in.
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Brian Yanish - MarketingHits.com
March 4, 2016 9:57 PM
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For those of us old enough to remember Sears, Delia's, and L.L. Bean direct-mail catalogs, the new carousel ad format found on Facebook and Instagram may look familiar.
Built from multiple images and copy combinations, carousel ads act as mini online product catalogs. Potential shoppers scroll through them on desktop or mobile, and click to purchase when the mood strikes. (Scrolling and clicking is much quicker than tearing out and mailing the order form of a print publication.)
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Brian Yanish - MarketingHits.com
March 2, 2016 6:41 PM
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There are two things you can be sure of in today’s mobile world: Social media is booming, and most people use more than one device to browse the web.
These new multi-device browsing habits are making it more difficult for advertisers to track consumers’ actions and retarget them across different platforms. In fact, 67% of consumers begin the shopping process on one device and move to another before purchasing.
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Brian Yanish - MarketingHits.com
March 2, 2016 3:33 PM
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Do you Blab? Does your brand blab? Are your brand’s Blabs bland? Do you need a bland brand Blab breakthrough? (Say that three times fast)
There’s a new player in the live video streaming arena, and marketers are starting to get excited about the possibilities. Blab has a few nifty features that set it apart from apps like Meerkat and Periscope. Since it’s currently free to use (and in Beta, as its developers work on developing a business model), now is the perfect time to check it out. If you want to add live streaming to your video marketing strategy, Blab can be a great way to build your community. Here are a few reasons marketers are flocking to Blab:
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Brian Yanish - MarketingHits.com
March 2, 2016 3:10 PM
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What these 7 Twitter apps will help you do
You’re still here, awesome!
These apps are pretty powerful. Let’s explore what they’re gonna help you with…
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Brian Yanish - MarketingHits.com
March 2, 2016 2:27 PM
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Unless your company is undergoing an identity crisis, the core of your website — your homepage, your product, and “about us” pages — should be pretty static. Your blog, on the other hand, is where your brand’s content and keyword arsenal builds and diversifies.
Across digital marketing channels, your brand’s blog content functions like a shop-window: Offer something timely and eye-catching and you may just make a visitor interested enough to step inside and take a look around.
Not convinced you need to spruce up your brand’s window display? TrackMaven’s comprehensive report on the state of content marketing includes evidence that there’s a big opportunity for brand to capitalize on their blogs, some of which we’ll share below.
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Brian Yanish - MarketingHits.com
February 29, 2016 1:06 PM
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Use Semi Trailers for Marketing: 10 Ways Truckers Can Use Semi-Trailers for Marketing, Brand Awareness and Growing a Trucking Business
This is very smart way to advertise your business. One of my friend he owns a tractor trailer and his trailer has advertising poster about the local restaurant. his truck is all over the town with makes the business more busy
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Brian Yanish - MarketingHits.com
February 28, 2016 8:47 PM
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Copy is writing that sells, so by definition, it has to be compelling.
Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.
Compelling copy fascinates its target audience and drives them to pull the trigger on a CTA. It does this by capturing their attention, unearthing a pain they're desperate to assuage, and presenting a mutually valuable, solution-driven call-to-action.
If your goal is to write clear, concise copy, then you can train yourself to do that. Just follow a few guidelines and, of course, practice. But if you want to write compelling copy, then you have to do a lot of research and even more critical thinking.
Let’s break it down ...
This is interesting. I am a Communications Officer for Age UK Barnsley and I have been looking to better my copy writing skills to make my promotional content more engaging.
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Brian Yanish - MarketingHits.com
February 28, 2016 2:10 PM
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Have you seen the new Facebook reactions?
Wondering how they’ll affect your Facebook page?
Facebook reactions let Facebook users go beyond liking a post by allowing them to choose from six emojis that show different emotions.
This article exploresHave yiu tested out Facebook how Facebook reactions work, and how your Facebook page can get the most from them.
Have you tested out Facebook reactions yet? If so did you find them useful.
As social media platforms progress and allow for more and more human interaction in the online world, Facebook continues to be a leader. The recent update to add the “reaction” feature is a new and exciting capability for both consumers and companies! Users can express themselves more thoroughly without the need to comment, as speed and convenience is key for users on social media sites. Companies and their marketing team can also benefit greatly from this update because they will be able to see more clearly exactly how their consumers feel towards and ad or product they post about. Their reactions are listed right on the post, with the numbers of each shown, and individual people’s reactions can also be found. This innovation upkeeps Facebook’s reputation for always coming up with great new ideas to make social media that much more human. The article also lists great ways for marketers to utilize the reaction feature to their advantage, such as creating a contest out of it, dealing with negative reactions in a composed manner, finding out more about their competitors, and more.
Have you tested out Facebook reactions yet? If so did you find them useful.
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Brian Yanish - MarketingHits.com
February 28, 2016 1:29 PM
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The most powerful gift a designer can give a brand is the gift of someone else's time. Being able to stop someone in their tracks with a powerful message is the gold standard that many strive for but few can achieve. We took a look at six brands that made us do more than a double take with their witty graphical campaigns.
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Brian Yanish - MarketingHits.com
February 28, 2016 1:06 PM
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According to a Vcloudnews infographic, the numbers are dramatic:
We’ve reached the point where people won’t even consider accepting meaningful, specific information unless we are careful with how it is delivered. There’s an exception when it comes to mindless entertainment online, but since you’re reading this article, I suppose you’re not interested in the mysterious success of cat videos—so we’ll be talking about documented content.
This article is correct, we have reached a point that there is so much content produced and shared that it's hard for people to find the good stuff.
In order to help with this, one trend over the past few years has been content curation. What is content curation? It is a manual process of finding, organizing and in many case commenting on great content. Many readers are now following curators in order to help filter the massive amounts of content available.
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Brian Yanish - MarketingHits.com
February 28, 2016 7:04 AM
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The world of work is increasingly becoming more real-time. Employees expect quick feedback to help them grow and improve their performance.
Companies like Adobe, Deloitte, GE, and others have made headlines recently for getting rid of their annual reviews and focusing more on frequent feedback. Employees crave frequent feedback and want to have a dialogue about improving culture.
Many companies use an anonymous feedback tool to help give employees a voice, but they fail on one of the most crucial elements: the follow-up.
It’s hard enough to get employees to participate in these types of programs, the ones that take the time to give you valuable feedback deserve care and attention.
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Brian Yanish - MarketingHits.com
February 27, 2016 11:20 PM
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Web Sites - Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.
A simple set of truths in this. Sometimes it's the small things we overlook or handle poorly that can have the most negative impacts. These may sound like no-brainers but it's hard to deny how often sites get them wrong.
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Brian Yanish - MarketingHits.com
February 27, 2016 9:57 PM
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The top February 2016 branding trends highlight specific shifts regarding the aesthetics of marketing consumer packaged goods as they relate to purchasing patterns.
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Brian Yanish - MarketingHits.com
February 27, 2016 1:06 PM
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How are your content marketing campaigns going?
If you’re like most businesses, you’re finding it difficult to create quality content at the level needed to maintain the momentum of your marketing initiatives.
Don’t worry though – you’re absolutely not alone. According to one study, the two biggest problems facing content marketers are:
A lack of time or bandwidth for creating content (51%)
Producing a wide enough variety and volume of content (50%)
This article highlights many ways to use a single blog post across multiple platforms to help your content marketing efforts. This can be done with new content that you are producing or existing content on your website.
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Brian Yanish - MarketingHits.com
February 27, 2016 12:07 PM
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The customer is king. Much has been written lately about the “Age of the Customer.” Despite all the press, I still wonder if we’re all doing as much as we can to truly improve and maximize customer communication channels. If not, we should be. Gartner predicted that 89% of companies would compete mostly on customer experience this year. And each customer journey starts way before they become a customer. The journey starts with their first introduction to your brand, which will most likely be your website.
Even if you think your company’s got it all figured out, you may not. Bain & Company found that while 80% of companies believe that they deliver superior customer experiences, only 8% of customers agree. Whoa! It’s time to shake things up and make your website the ultimate experience for your customers.
We’ve racked our brains to come up with a list of 45 tips to improve customer communication. You might already do a few of these, but you can probably add or try a few more!
Great article that features a ton of helpful tips and links to websites that provide tools and software to help you with marketing your business or even blog. Check it out I'm sure you'll find a couple of new tools you didn't know about.
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Brian Yanish - MarketingHits.com
February 27, 2016 11:58 AM
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To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand.
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Brian Yanish - MarketingHits.com
February 27, 2016 11:30 AM
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You are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well. Content works better when it comes from a place of empathy—that is, when you know your audience and can speak to them on a personal level.
This article features three great examples of brands using empathy in their marketing message.
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Brian Yanish - MarketingHits.com
February 26, 2016 4:44 PM
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This is a step-by-step tutorial on how to create an immersive Facebook ads experience with Canvas.
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Brian Yanish - MarketingHits.com
February 26, 2016 1:29 PM
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I would addAre you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.
Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.
In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more.
Here we go!
I would add Scoop,it to the list of tools to use for content marketing.
I would add Scoop,it to the list of tools to use for content marketing.
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Brian Yanish - MarketingHits.com
February 26, 2016 1:06 PM
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Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. How do I describe what these things are for people who haven’t seen them before?
Well, they’re similar to Instant Articles, which allow publishers to share their content in an instantaneous fashion, bypassing slow load times. However, that’s not the same here. This isn’t a special feed from your website.
TechCrunch has described Facebook Canvas as “Instant Ads.” Canvas allows you to build a unique experience with the combination of text, images, videos, carousels, product feeds and more.
Here are some screen grabs from that TechCrunch article of a Facebook Canvas created by Wendy’s…
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Brian Yanish - MarketingHits.com
February 26, 2016 12:27 PM
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Earlier this week, Facebook launched Reactions globally — allowing users to select which emotion a post evokes: like, love, haha, wow, sad or angry.
What’s missing in that list? Dislike.
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Brian Yanish - MarketingHits.com
February 26, 2016 12:07 PM
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High engagement is one of the key reasons to include video in marketing campaigns. We’ve seen the impact of Facebook video offerings on engagement, and we know the video audience is key to long term success. An infographic from Subrat Kar, CEO and co-founder of Vidooly, offers five tips for increasing engagement.
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Brian Yanish - MarketingHits.com
February 26, 2016 11:30 AM
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36 years have already passed by since Michael Aldrich invented online shopping in 1979. A lot has changed since that time. Aldrich’s transaction processing computer was replaced by the internet, delivery time shrunk from weeks to hours and the online payment practically ousted cash on delivery. The way products are presented online have undergone an immense change, as well. Let’s follow the amazing evolution of product visualization on the example of three online shopping giants: Walmart, Zappos and Apple.
