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Brian Yanish - MarketingHits.com
March 9, 2016 11:30 AM
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You can produce fantastic content and hone an authentic voice, but no one's going to engage with your brand on social media if you forget to be human.
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Brian Yanish - MarketingHits.com
March 9, 2016 10:19 AM
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Overwhelmed by all you have to do on different social media platforms? Check out this handy-dandy checklist, packed with planning and content tips.
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Brian Yanish - MarketingHits.com
March 9, 2016 9:33 AM
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Here are 10 secrets on how to create engaging content that should keep your readers hooked and coming back for more.
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Brian Yanish - MarketingHits.com
March 9, 2016 8:03 AM
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A content-marketing editorial calendar is simply a list of what content your ecommerce business will publish. It includes where that content will be published and promoted and when it will be published, republished, or promoted.
The process of developing an editorial calendar for your blog, social media posts, and videos will help to make your content more successful and your company’s execution better. But the magic, if you will, is not in the list itself, but in the creation process.
The act of creating a content-marketing editorial calendar, as described in six steps below, requires you to focus on your content strategy. Ask yourself how you will implement that content strategy and what your content should achieve for your business.
This focus and planning is really what leads to success. After that, you simply need to execute the plan and measure the results.
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Brian Yanish - MarketingHits.com
March 8, 2016 1:06 PM
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How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) when using smaller screens?
To find out, Mediative conducted an eye-tracking study in 2015 with 49 people of various ages. Participants were given 41 search tasks to complete using the Google search engine on an iPhone 5.
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Brian Yanish - MarketingHits.com
March 8, 2016 12:27 PM
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Keeping up with the cutting edge of technology can feel like trying to surf a tsunami: it’s both thrilling and nearly impossible.
From the continued explosion of virtual reality to the introduction of hearable technology, technology is simultaneously becoming more immersive and attempting to become more subtle. It's being embedded within the objects and processes we already use.
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Brian Yanish - MarketingHits.com
March 8, 2016 12:07 PM
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You’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion.
Yet despite the risks, some marketers have managed to pull it off.
In this post I’m going to cover five brands that have overcome the obstacles and achieved some positive results on Reddit.
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Brian Yanish - MarketingHits.com
March 7, 2016 6:41 PM
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When it comes down to it, the underlying goal of any type of advertising is to solidify a company’s brand identity in the minds of consumers. Brands who succeed in doing this become virtually synonymous with goods or services: Starbucks to coffee; Coca-Cola to soft drinks; Nike to athletic equipment.
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Brian Yanish - MarketingHits.com
March 6, 2016 12:27 PM
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Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy.
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Brian Yanish - MarketingHits.com
March 6, 2016 12:07 PM
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We’ve added a few additional tips to our messaging guidelines for Page Admins and given the guidelines their own page on the Facebook for Business website.
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Brian Yanish - MarketingHits.com
March 6, 2016 11:30 AM
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There are plenty of articles on making great landing pages. This one focuses on how you can and should make EVERY page of your site an awesome landing page.
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Brian Yanish - MarketingHits.com
March 6, 2016 10:19 AM
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More than 20 of the best copywriters and content marketers share their thoughts on the essential ingredient of great copywriting.
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Brian Yanish - MarketingHits.com
March 6, 2016 9:41 AM
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Does your blog have enough quality content?
There’s a good chance it doesn’t.
Don’t worry, you’re not alone. According to the Content Marketing Institute, over 50% of marketers say that the biggest challenge they face is creating enough engaging content.
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Brian Yanish - MarketingHits.com
March 5, 2016 8:54 PM
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If your social media marketing campaign just isn't working, it's probably because of one these seven misconceptions.
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Brian Yanish - MarketingHits.com
March 5, 2016 2:10 PM
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Google Analytics can provide valuable online insights for marketers and website managers. Unfortunately, GA has a bit of a learning curve. Here's a beginner's guide to the basics.
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Brian Yanish - MarketingHits.com
March 5, 2016 1:29 PM
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Do you use images to support your social media marketing?
Are you looking for an easier way to create strong visual content?
You don’t have to be a designer to create quality images.
This article shows you how to create a variety of social media images quickly and affordably.
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Brian Yanish - MarketingHits.com
March 5, 2016 1:06 PM
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YouTube is no longer the simple video-sharing platform it started out as. Bringing in over 2.9 billion hours of video streaming per month, the website has quickly become a medium through which content creators can achieve online fame and financial success. Some “YouTubers,” like PewDiePie and Michelle Phan, even pull multi-million dollar salaries from their channels.
In an effort to fully grasp this revolutionary enterprise, we interviewed three unique YouTube personalities with engaged, almost tribe-like audiences. Sunny Lenarduzzi, an “actor turned journalist turned entrepreneur,” posts weekly social-media and video marketing tutorials as well as travel diaries and behind-the-scenes vlogs.
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Brian Yanish - MarketingHits.com
March 5, 2016 12:27 PM
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Facebook's big plans for Messenger may also include publishers.
The company plans to open up its messaging platform to developers later this year during its F8 developer conference, according to a new report in Marketing Land. The feature will allow publishers to share content through Messenger via chat bots, with short descriptions linking back to articles on their website, the report says.
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Brian Yanish - MarketingHits.com
March 5, 2016 12:07 PM
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If you want to improve the visibility of your website, increase traffic and boost your brand’s revenue, you need to run a strong SEO campaign.
While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important.
Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement.
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Brian Yanish - MarketingHits.com
March 5, 2016 11:30 AM
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Personal branding doesn’t have to be a full time job. Here are 7 tools that make it easy to monitor and improve your online brand.
Great list of helpful branding tools.
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Brian Yanish - MarketingHits.com
March 5, 2016 10:19 AM
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This guide will help you design and promote the best, most valuable infographics possible to engage and grow your audience.
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Brian Yanish - MarketingHits.com
March 5, 2016 9:33 AM
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Entrepreneur Network partner, B. Maté of Be Better Paris on naming strategies used from the past to the present in “How Naming Strategies Became a Thing.” SU...
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Brian Yanish - MarketingHits.com
March 5, 2016 8:03 AM
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LinkedIn is now letting businesses target ads based on companies they're actually trying to sell to. On Tuesday, the company announced that marketers running native ads through Sponsored Updates or Sponsored InMail campaigns can target user profiles based on a list of companies they want to reach with specific products or other sales.
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Brian Yanish - MarketingHits.com
March 5, 2016 7:04 AM
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LinkedIn now has over 400 million users across 200 different countries and territories.
As a social network it provides a professional edge unlike any other - a platform to start, strengthen and expand your professional network - and that's before we even mention how effective LinkedIn can be at attracting new clients to your business and rapidly building your personal brand.
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Brian Yanish - MarketingHits.com
March 5, 2016 12:06 AM
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Here are a few pointers to help you get the most out of and better understand Facebook.
