In the last few decades, we have witnessed the golden age of traditional advertising, but it is fair to say that this period is over. Part of the reason lies in the ridiculous amount of information people are able to collect thanks to the internet. Shoppers of all kinds no longer rely on branded content – online reviews, blogs and social media have taken over in terms of influence on their purchase decision.
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Scooped by
Brian Yanish - MarketingHits.com
April 4, 2016 11:30 AM
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