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Brian Yanish - MarketingHits.com
April 10, 2016 7:04 AM
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From Instagram to Twitter, learn how social media is transforming relationships between students, teachers and parents.
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Brian Yanish - MarketingHits.com
April 10, 2016 12:06 AM
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Ads that make people share and buy can usually be summed up in one word: emotional.
That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.
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Brian Yanish - MarketingHits.com
April 9, 2016 7:04 AM
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oday, people like you and me (not everyone) spend most of our time on the Internet. Tell me, how often do you read the ENTIRE content on the sites you visit every day?
Well, you know the answer. People in search of information navigate across several websites daily but give their full attention to only a few sites. The reason for such a short attention span is pretty simple. On such sites, there is something that compels them to pay attention and that something is what we call interactive content.
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Brian Yanish - MarketingHits.com
April 8, 2016 9:02 PM
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Does your business sell products?
Have you considered setting up a shop on Facebook?
Facebook allows you to add a Shop section to your Facebook page so customers can buy your products directly from Facebook.
In this article you’ll discover how to add a Shop section to your Facebook
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Brian Yanish - MarketingHits.com
April 8, 2016 6:41 PM
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Do you want to get more clicks through to your website from Twitter?
Do you want to increase your Twitter followers?
Many brands spend a lot of time and energy on Twitter but don’t see the results they want.
Their follower numbers stay the same or their followers aren't targeted -- so only a few click on their links.
If this is you... don’t panic!
This doesn’t mean that Twitter is a waste of your time.
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Brian Yanish - MarketingHits.com
April 7, 2016 12:27 PM
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No matter how much Web traffic you get, you always want more. After all, the more traffic your website receives, the more customers you have, at least in theory.
But maybe you’ve struggled to get even 100 visitors a month to your website. How do other small businesses manage to attract hundreds of thousands of visitors? Below are five tips to boost your Web traffic as well as your sales.
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Brian Yanish - MarketingHits.com
April 7, 2016 12:07 PM
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Does publishing engaging content make people want to buy from you?
While this is important, effective content creation is only one piece of the puzzle.
After your target audience has read your blog posts, downloaded your eBooks, and visited your website – they are looking for validation. They want to validate the thoughts and feelings they have already formed about your brand with consensus.
Consensus is one of the six universal principles of persuasion – people will look to the actions and behaviors of others to determine their own actions. In today’s digital landscape consensus comes from social proof.
An ounce of psychology: Why social proof works in marketing
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Brian Yanish - MarketingHits.com
April 7, 2016 11:30 AM
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Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and the Knowledge Graph have impacted the display, sorting and order of SERPs, dramatically impacting organic listings.
Recently, Google decided that paid search ads will no longer appear on the right-hand side of search results for desktop users globally, and up to four paid search results will appear at the top of the page (up from a maximum of three previously).
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Brian Yanish - MarketingHits.com
April 7, 2016 8:42 AM
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Brian Yanish - MarketingHits.com
April 7, 2016 8:39 AM
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Brian Yanish - MarketingHits.com
April 6, 2016 2:10 PM
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In many ways, the monthly active user count is the most important number in tech. It’s a key performance indicator that helps determine the general popularity of a given network, along with being used to help determine value. Here’s a look at the monthly active user (MAU) count for seven of the major social networks.
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Brian Yanish - MarketingHits.com
April 6, 2016 12:07 PM
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Want to get your pins in front of customers?
Have you considered using promoted pins?
Pinterest promoted pins can help you drive referral traffic and increase sales.
In this article you’ll discover how to create promoted pins on Pinterest.
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Brian Yanish - MarketingHits.com
April 6, 2016 11:30 AM
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Driving traffic to your website has become a major marketing priority.
But with so much competing advice, contributing factors and variable opportunities it’s often hard to figure out exactly how to get the best results.
When putting together a traffic-driving strategy you need to get a little creative, because one of the most effective ways to drive website traffic is to leverage visual content.
The Visual Content Era
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Brian Yanish - MarketingHits.com
April 6, 2016 10:19 AM
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There will be cries of joy from social media marketers! It seems that Facebook has finally removed the 20% rule for ads. No more rejected creatives because there’s too much text on them. Amazing, right?
The 20% rule was added years ago, to safeguard the quality of the user experience and the look and feel of our timelines. The truth is that it worked. By stopping businesses from using images with too much text on ads, Facebook forced them to be more creative, and our timelines have been thankful.
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Brian Yanish - MarketingHits.com
April 6, 2016 9:33 AM
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The truth is, there’s so much to do on social media that, as a social media manager, I have to choose my battles wisely when it comes to steering my time and deciding which creative strategies to pursue.
Luckily, there are an unlimited amount of resources out there to help social media marketers like us to decide which strategies will provide the biggest payoff when it comes to Facebook marketing.
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Brian Yanish - MarketingHits.com
April 6, 2016 7:04 AM
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Ask a member of Facebook’s growth team what feature played the biggest role in getting the company to a billion daily users, and they’ll likely tell you it was photos. The endless stream of pictures, which users have been able to upload since 2005, a year after Facebook’s launch, makes the social network irresistible to a global audience. It’s difficult to imagine Facebook without photos. Yet for millions of blind and visually impaired people, that’s been the reality for over a decade.
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Brian Yanish - MarketingHits.com
April 5, 2016 6:00 PM
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These days, it takes more than a resume to stand out in a competitive job market. A profile that grabs attention on professional network site LinkedIn could make a difference.
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Brian Yanish - MarketingHits.com
April 5, 2016 5:08 PM
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More than half of consumers now rely on mobile devices to stay connected to friends, work, email, social media and the Internet, for an average of three hours a day. By contrast, fewer than half of consumers still rely on their desktop computers to perform the same functions, according to data reported by media expert Mary Meeker and Smart Insights.
Not surprisingly, Smart Insights also reports that marketers invested nearly $30 billion into mobile marketing during 2015.
Though small businesses should leverage mobile as part of their marketing campaigns, they can maximize their investment by taking a moment to understand the unique demands that success in the channel requires.
Here are three typical mobile marketing mistakes -- and how to avoid them:
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Brian Yanish - MarketingHits.com
April 4, 2016 7:37 PM
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A content hacker combines content marketing skills with a growth hacking mindset. Check out what that means in more depth.
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Brian Yanish - MarketingHits.com
April 4, 2016 6:41 PM
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If you want to create content that's worthy of page one rankings, hundreds of social shares and some serious buzz from your customers, it needs to be better than anything else already out there.
You need to get under the hood of a topic that your audience cares about, and create a resource you can be proud of. A piece of content that is congruent with your brand, highlights your unique point of difference and blows the competition out of the water.
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Brian Yanish - MarketingHits.com
April 4, 2016 2:10 PM
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This post will give you the lowdown on Snapchat, from the basics to 5 super-actionable tips for brands and businesses from marketer, Everette Taylor.
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Brian Yanish - MarketingHits.com
April 4, 2016 1:29 PM
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Are you trying to reach an on-the-go social media audience?
Are your ads optimized for mobile users?
More people are using social on their smartphones. If you want to reach them, you might need to rethink your ads.
In this article you’ll discover three ways to make your social media ads mobile-friendly.
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Brian Yanish - MarketingHits.com
April 4, 2016 1:06 PM
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If you want to enhance your brand and use visuals to connect with your audience, you need to be on Instagram. With over 400 million monthly active users and the highest engagement of any social media platform, there’s no reason you shouldn’t be using Instagram for business.
Unfortunately, a lot of companies fall under one of two categories:
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Brian Yanish - MarketingHits.com
April 4, 2016 12:27 PM
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With over 50% of all Google searches performed from a mobile device, it’s vital for website owners to ensure their websites are optimized for mobile.
Optimizing for mobile goes beyond just having a responsive website. Here are the 4 hacks for optimizing your site for optimal user experience.
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Brian Yanish - MarketingHits.com
April 4, 2016 12:07 PM
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Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail.
The report was based on data from millions of emails sent by Yesmail customers in 4Q15, as well as data from previous quarters.
More than half of all opens in 4Q15 occurred on mobile devices both for brands that used responsive email design and for those that did not, the analysis found.
Social media is being used in the schools!