Struggling to get noticed on social media? It's not easy! In this article, 31 experts give their best small business tips for standing out on social media.
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Brian Yanish - MarketingHits.com
April 24, 2016 11:13 AM
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The 20% rule no longer applies to text on Facebook ad images as of 22nd March 2016.
You may have not liked it, but at least it was easy to define. The 20% text rule for image ads on Facebook has been in force for some time. They even provided a basic grid tool that allowed you to check how much of your image was obscured by text. Without any fanfare, and certainly no notification to their advertisers, they quietly dropped the rule.
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Brian Yanish - MarketingHits.com
April 23, 2016 4:17 PM
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Teens continue to shift their perceptions of their “most important” social network. First it was Facebook (early 2013), then Twitter (late 2013), and then Instagram (early 2014). The latest flavor du jour, taking over after a 2-year run from Instagram, is Snapchat, according to the most recent biannual teen survey from Piper Jaffray, reported by FORTUNE.
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Brian Yanish - MarketingHits.com
April 23, 2016 3:15 PM
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From
moz
What have you been doing with branded searches? If the answer is "not much," it may be time to shift your focus a bit. In today's Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice.
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Brian Yanish - MarketingHits.com
April 23, 2016 1:12 PM
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Content - Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
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Brian Yanish - MarketingHits.com
April 23, 2016 12:02 PM
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The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the customer experience (CX) and how marketers are striving to implement strategies to create the best experiences possible for their customers. Research by HBR found that companies who skillfully manage and execute customer experience strategies reap enormous rewards. They achieve higher customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction.
According to research by Econsultancy and Adobe, marketers ranked the following touchpoints as the most important focus for optimizing CX:
90% – Desktop website experience
86% – Mobile website
85% – Email
79% – Telephone support / sales
77% – Digital advertising
76% – Social media
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Brian Yanish - MarketingHits.com
April 23, 2016 11:03 AM
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We've gathered everything you need to know about social media image sizes into one place, continuously updated for your convenience.
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Brian Yanish - MarketingHits.com
April 23, 2016 10:19 AM
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Do you want to reach local customers on social media?
Are you monitoring the online conversations near your business?
Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick-and-mortar stores.
This article share sixs location-based monitoring tools to use for local social media marketing.
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Brian Yanish - MarketingHits.com
April 22, 2016 8:57 AM
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What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience.
donhornsby's curator insight,
April 22, 2016 9:30 AM
Do you know the difference between Content and Content Marketing? By following these steps, you can build a content marketing destination to reach, engage, and convert new customers for your business.
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Brian Yanish - MarketingHits.com
April 22, 2016 8:53 AM
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To stand out amid the millions of LinkedIn users, you need a stellar profile that captures attention and starts conversations. This infographic can help you get started on creatin
donhornsby's curator insight,
April 22, 2016 9:21 AM
A nice review of what it takes to have a great LinkedIn profile.
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Brian Yanish - MarketingHits.com
April 21, 2016 6:00 PM
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Are you interested in live video?
Want to learn more about Facebook Live?
Facebook Live has expanded its features, providing you with new Facebook marketing opportunities.
In this article you’ll discover what Facebook marketers need to know about the newest Facebook Live video features.
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Brian Yanish - MarketingHits.com
April 21, 2016 2:21 PM
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Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.
Is the message on brand? Does it sound spammy? Will it drive sales?
According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.
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Brian Yanish - MarketingHits.com
from Business Support
April 21, 2016 1:20 PM
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Online rollover ads that let consumers move their mouse over a video promo to access more information about a brand have been a boon for publishers looking to make their videos a bit more interactive for consumers.
Innovid, a company that powers campaigns for publishers including CBS, MSN, Crackle, Hulu and Roku, is launching a beta program to make its interactive video ads compatible with social posts. Innovid's advertisers include Microsoft, Mondelez and Target.
British tea and coffee brand Taylors of Harrogate ran a campaign last December to test the technology.
A 30-second video featured a button in the corner of the screen. When users scroll over it, they can take a quiz to find their perfect coffee flavor, buy products from retailers including Sainsbury's and Asda and sign up for emails.
The new format resulted in a 35 percent engagement rate with 4,400 likes, more than 250 comments and 400 shares....
Via Jeff Domansky, BSN
Friilance's curator insight,
April 21, 2016 4:02 PM
Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram
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Brian Yanish - MarketingHits.com
April 21, 2016 12:18 PM
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Do you want more exposure for your business on LinkedIn?
Are you using your LinkedIn company page to its fullest potential?
LinkedIn company pages let you provide value to your audience while giving them the chance to engage with your business, effectively establishing your credibility as a trusted resource.
In this article you’ll discover seven ways a LinkedIn company page can help your business stand out on LinkedIn.
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Brian Yanish - MarketingHits.com
from Content Creation, Curation, Management
April 21, 2016 11:18 AM
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When B2B prospects are researching products and services, the last thing they want to do is spend one minute slogging through yet another piece of lackluster repetitive content.
Via Stefano Principato, massimo facchinetti
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Brian Yanish - MarketingHits.com
April 21, 2016 8:22 AM
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Want to use multiple images in a single Facebook ad or post?
Have you tried Facebook’s Carousel feature?
The Facebook Carousel feature allows you to publish multiple images and links in one post or ad.
In this article you’ll discover how to set up and use Facebook carousel posts and ads in your Facebook marketing.
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Brian Yanish - MarketingHits.com
April 18, 2016 1:47 PM
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One of the biggest challenges Marketing Operations faced in 2015 was Big Data—where it comes from, what it means, who takes care of it, and what to actually do with it.
But once you figure out what to do with the influx of data, it's just as important to understand what not to do.
Here are seven disastrous data don'ts for Marketing and Sales.
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Brian Yanish - MarketingHits.com
April 18, 2016 11:45 AM
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Are you thinking of publishing your content on Facebook?
Wondering how to use Facebook Instant Articles?
In this article you’ll discover everything you need to know to publish Facebook Instant Articles that stand out in the Facebook news feed.
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Brian Yanish - MarketingHits.com
April 18, 2016 10:29 AM
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The modern logo has to work harder than ever before. In the past, a company logo was perhaps intended simply for a shop sign and printed in local newspaper adverts. Today’s logos have to work with a growing plethora of smart devices with varying screen sizes and resolutions, displaying responsive websites.
Often logos end up suffering within responsive website design. Many have not been designed with responsive frameworks and variable sizes in mind, and are just resized to fit whatever available space has been provided for them or not.
However, there are brands that do well within the responsive web space. These are brands that have been designed carefully and with consideration as to how they will display within changing formats. The very best logos are simple and flexible, with varying formats and layout options so that when a site is optimized for a device, the brand is also optimized to the space allocated for it.
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Brian Yanish - MarketingHits.com
April 18, 2016 10:19 AM
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Learn how brands use the four core human emotions in advertising to influence buying behavior.
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Brian Yanish - MarketingHits.com
April 18, 2016 10:13 AM
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Discover seven tips and tricks you can use to customize your company's Facebook Page.
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Brian Yanish - MarketingHits.com
April 18, 2016 10:09 AM
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Here’s a question for you: How effective is your content at driving traffic to your website? If your answer is “not very,” then this is the post for you.
Even if your content is performing well, there’s always room for improvement. But contrary to popular belief, this doesn’t require a new blog post every other day. As a matter of fact, you can drastically boost your website’s SEO traffic growth with just a single blog post.3 (highlight to tweet)
This probably sounds too good to be true. That’s why today we’re going to share with you the exact steps and secrets we used to increase traffic growth for a site by a staggering 1089%.
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Brian Yanish - MarketingHits.com
April 17, 2016 10:32 AM
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With over 1.04 billion daily users and 40% of small businesses in the US, Facebook is a major piece of the social media marketing puzzle for most companies. For a long time, brands saw a lot of success on Facebook and were able to reach their target audience fairly easily. More importantly, they were able to do it organically (without using paid ads). But that all changed in 2014-2015 when business pages started seeing significantly less organic reach for their posts.
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Brian Yanish - MarketingHits.com
April 17, 2016 10:31 AM
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Ever since the downfall of Topsy, we’ve been on the search for new and free alternatives that provide the same quality of analytics, insights and content to replace your beloved tool. Here’s what we’ve discovered.
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Brian Yanish - MarketingHits.com
April 17, 2016 10:27 AM
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With competition high and customers expecting top quality attention, business owners should know the trends impacting customer service.
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31 Experts Give Their Best Small Business Tips for Standing Out on Social Media