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Brian Yanish - MarketingHits.com
July 2, 2016 1:02 PM
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People come to Pinterest looking for ideas—like what to eat for dinner, what to wear to work and how to style their homes. And when someone finds an idea on Pinterest, it often leads them to something they want to buy.
This is what’s unique about Pinterest: People pivot all time from browsing for ideas to shopping and back again. To help make it easier for people to make these ideas come to life, last year we launched Buyable Pins on mobile.
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Brian Yanish - MarketingHits.com
July 2, 2016 12:44 PM
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As video content becomes cheaper, faster, shorter, and looks nearly professional-grade with consumer equipment (lookin’ at you iPhone 6)… it’s also becoming social. Whether or not your audience watches video is no longer a question - in 2016, we’re simply interested in where the audience goes for video and what devices they use. And chances are they’re watching on the device in their hand… on Snapchat, Instagram, Facebook or YouTube.
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Brian Yanish - MarketingHits.com
June 30, 2016 9:00 AM
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Brian Yanish - MarketingHits.com
June 30, 2016 8:54 AM
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Brian Yanish - MarketingHits.com
June 30, 2016 8:26 AM
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Brian Yanish - MarketingHits.com
June 29, 2016 8:09 PM
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Facebook was built on the idea of connecting people with their friends and family. As we say in our News Feed values, that is still the driving principle of News Feed today. Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends.
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Brian Yanish - MarketingHits.com
June 28, 2016 12:18 PM
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Over the past two decades, electronic mail has revolutionized the way we communicate. The ease of email also means it’s easy to let it get out of hand. It’s not a healthy habit if you find you’re checking your email when trying to get to sleep, before you greet your family in the morning or when you should be concentrating on a specific work task. Many of us fall into the trap of obsessive email-checking — and there is a scientific explanation behind it.
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Brian Yanish - MarketingHits.com
June 28, 2016 12:00 PM
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Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.
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Brian Yanish - MarketingHits.com
June 27, 2016 10:18 AM
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Do you want to connect with local customers on Facebook?
Have you considered targeting them with Facebook ads?
Facebook ads offer a quick, easy, cost-effective way to reach consumers in your local area.
In this article, you’ll discover how to get your business in front of local customers using Facebook ads.
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Brian Yanish - MarketingHits.com
June 25, 2016 10:06 AM
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Brian Yanish - MarketingHits.com
June 24, 2016 12:47 PM
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Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two.
But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow.
It all started with a seemingly innocuous announcement on April 8. In a blog post, Facebook announced that it would start allowing publishers to share native ads right on their Facebook pages. Most of the press treated this as a good thing for media companies, which could now promote native ads to their sizable Facebook audiences.
In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place.
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Brian Yanish - MarketingHits.com
June 24, 2016 12:32 PM
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When you hear the words “search engine optimization,” you likely think of Google. This makes sense, as Google is clearly the alpha dog when it comes to search engines, holding 63.8% of the market share. But there is also a second search engine that you should focus on to maximize your business’s exposure.
No, it’s not Bing. It’s YouTube.
Yes, YouTube is the second largest search engine in the world (and it just so happens that it is owned by the first).
In this article, you will learn how to optimize your YouTube videos for search. I will go over the basics of YouTube SEO, and even delve a bit into some more advanced hacks that most people never think to use.
Just like website search engine optimization, the strategies used for video SEO are universal regardless which platform is hosting your video (be it YouTube, Vimeo, DailyMotion or whatever else). However, given the size of YouTube, this is video platform I will focus on in this article.
But first, let’s talk about why you should even bother:
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Brian Yanish - MarketingHits.com
June 23, 2016 1:08 PM
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Here are three of the most common landing page mistakes and how you can fix them.
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Brian Yanish - MarketingHits.com
June 23, 2016 10:44 AM
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Do you struggle to determine an accurate ROI in social media marketing?
Wondering which of your social media campaigns are most profitable?
It’s important to know whether or not the money you’ve invested in your social media marketing has provided a return that’s worth what you’ve put in.
In this article, you’ll discover 5 tools to help you accurately and completely measure your social media ROI.
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Brian Yanish - MarketingHits.com
June 23, 2016 10:23 AM
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So you want to create awesome images, the kind of images that you see on your favorite Instagram accounts.
You know, the ones that leave you in awe and get hundreds and thousands of likes.
How do they capture those colors? How do they create that beautiful typography? What software do they use? And how long does it take to create such an image? What’s the process?
If this is what you’re thinking when scrolling through your Instagram feed, then keep reading to learn how awesome images are born on Instagram and how you too can create gorgeous quote images with a few basic Instagram apps.
Here is a series of steps and Instagram apps that will prettify your photos in terms of lighting, color, symmetry and perspective. And a few more to help you create unique quotes with cool design and typography.
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Brian Yanish - MarketingHits.com
June 22, 2016 1:23 PM
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Want better engagement for your social media campaigns?
Wondering how visual content can help?
Using visual content to support your messaging makes it easier to grab your audience’s attention.
In this article, you’ll discover how visual content can support your social media marketing.
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Brian Yanish - MarketingHits.com
June 22, 2016 1:04 PM
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What motivates people to share content? This is one of the key questions all content marketers would love to understand more about. And while sharing, in itself, is rarely the end goal, shares do help spread the message and connect your content with a wider audience.
New Study Looks at What Motivates Facebook Users to Share Content #Infographic
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Brian Yanish - MarketingHits.com
June 22, 2016 10:44 AM
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Have you explored the Publishing Tools section of your Facebook page lately?
Wondering how the new features make marketing easier?
Your page’s Publishing Tools section contains a lot of important features including video management, lead generation, and product sales.
In this article, you’ll discover how to better manage your Facebook marketing with six Facebook publishing tools.
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Brian Yanish - MarketingHits.com
June 22, 2016 9:19 AM
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Brian Yanish - MarketingHits.com
June 22, 2016 9:08 AM
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Brian Yanish - MarketingHits.com
June 21, 2016 7:34 PM
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Brian Yanish - MarketingHits.com
June 21, 2016 7:31 PM
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Brian Yanish - MarketingHits.com
June 20, 2016 2:24 PM
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It happens all the time: One moment you’re scrolling through Facebook or Twitter, you see an article headline that catches your eye, and you tap on the link to read more. Then, you wait. Still waiting three seconds later? Time to move on. Google reports that more than 40 percent of users will abandon a website that takes more than three seconds to load.
Mobile internet users expect a web browsing experience that’s akin to what we get on our computers. But even with faster Wi-Fi connections and cellular data networks, reading on the mobile web can still be a painfully slow and frustrating experience. The Accelerated Mobile Pages (AMP) Project is an open source initiative that’s putting an end to this frustration. The project’s mission is simple: empower publishers with the tools they need to create optimized content that loads instantly, everywhere.
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Brian Yanish - MarketingHits.com
June 20, 2016 2:09 PM
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Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands.
Emerging alongside it are relatively affordable consumer gadgets such as the Samsung Gear VR, which make virtual reality more accessible than ever. It seems the virtual dreams of the 90’s are finally being realized and there’s no doubt the marketing world is paying close attention.
To be clear, this article is not strictly about virtual reality. Instead, we’re going to look at VR’s little brother, 360° video. Despite what some will have you believe, there are important distinctions to be made between the two. Still, they certainly fall into the same category of immersive, just-like-being-there experiences.
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Brian Yanish - MarketingHits.com
June 20, 2016 1:25 PM
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The popularity of influencer marketing has made the field ripe for opportunists to capitalize. That’s what happens when new trends emerge into mainstream marketing: advice and experts start popping up everywhere.
Some of that advice is good, some is suspect and plenty is just pure mythology. Like a dragon – just as mythical but also potentially dangerous to your marketing.
