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Over the past three years, Snapchat has been slowly moving away from its original concept: a place for creating and sharing ephemeral content that disappears immediately after being shared. With the introduction of Stories in 2013, a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission.
This week, Snapchat took a giant leap away from its initial premise by introducing Memories. The new feature enables users to share content after the initial photo has been taken, allowing for a more curated (and less instantaneous) experience.
But is this too far away from the Snapchat its core user base loves? Will Snapchat shoot itself in the foot by trying to capture a broader audience?
Here's everything you need to know about Memories, and what it might mean for the future of the social app.
Do you like the new Snapchat memories?