Your new post is loading...
Our content-disrupted world has made techniques like personalization and contextualization necessary at the forefront of the marketing industry. Customers often favor a personalized approach that recognizes their individuality—but those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time.
Recently, rumors said that Facebook was tapping into people's conversations then showing them laser-targeted ads about what they had discussed—a dream vacation in Greece, new 3-D TV, or new spicy pasta recipe.
Fortunately, those rumors were unsubstantiated, and Facebook offered an official statement denying those claims and putting the rumors to rest. However, it's still hard for consumers to not be creeped out at times by marketing campaigns that are so precise.
How Big Data Made It Simple
