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Brian Yanish - MarketingHits.com
November 7, 2016 8:18 AM
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Scooped by
Brian Yanish - MarketingHits.com
November 7, 2016 8:18 AM
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Brian Yanish - MarketingHits.com
November 7, 2016 8:02 AM
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Brian Yanish - MarketingHits.com
November 6, 2016 6:37 PM
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Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right?
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Brian Yanish - MarketingHits.com
November 6, 2016 6:21 PM
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If Facebook can copy Snapchat and Instagram can copy Snapchat, why shouldn’t WhatsApp copy Snapchat?
Manish Singh of Mashable reported that the Facebook-owned messaging application is testing a feature called Status that mirrors Snapchat Stories
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Brian Yanish - MarketingHits.com
November 6, 2016 3:20 PM
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Do you use your smartphone or tablet to post images to social media?
Looking for mobile image apps to enhance your visuals?
In this article, you’ll discover four mobile apps to help you create and publish outstanding social media images on the go.
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Brian Yanish - MarketingHits.com
November 6, 2016 1:25 PM
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Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations.
"Consumers will use a blend of channels and devices to complete their holiday shopping this year, and retailers must deliver seamless cross-channel experiences," states the following Signal infographic.
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Brian Yanish - MarketingHits.com
November 6, 2016 12:34 PM
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Brian Yanish - MarketingHits.com
November 6, 2016 11:12 AM
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Brian Yanish - MarketingHits.com
November 6, 2016 8:06 AM
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Brian Yanish - MarketingHits.com
November 4, 2016 11:33 PM
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It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.
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Brian Yanish - MarketingHits.com
November 4, 2016 9:15 PM
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Now that Facebook has aggressive plans to challenge Snapchat head-on, the differences between the two companies matter more than ever.
Facebook CEO Mark Zuckerberg said on Wednesday that he envisions a future where a camera is the primary way that users share, instead of the text box now used by most social media companies. Indeed, Facebook has already experimented with its in-app camera, with a Halloween live streaming feature that transformed a face into a mask with augmented reality.
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Brian Yanish - MarketingHits.com
November 4, 2016 8:18 PM
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Bots are hot. Ever since Facebook introduced chatbots at F8 last spring, they’ve been integrated into brand pages for customer service, e-commerce an
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Brian Yanish - MarketingHits.com
November 4, 2016 5:55 PM
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Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers.
That's basically what Facebook is doing nowadays.
The ubiquitous social network not only allows advertisers to target users by their interests or background, it also gives advertisers the ability to exclude specific groups it calls "Ethnic Affinities." Ads that exclude people based on race, gender and other sensitive factors are prohibited by federal law in housing and employment.
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Brian Yanish - MarketingHits.com
November 4, 2016 4:49 PM
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YouTube introduced a handful of features aimed at giving video creators more control over the comments on their channels.
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Brian Yanish - MarketingHits.com
November 4, 2016 4:37 PM
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When it comes to website optimization, speed makes a huge difference. It doesn’t matter what performance metric you’re looking at – on-page engagement, social shares, revenues, search rankings – you name it. If your site is slow, you’ll have an extremely hard time achieving it.
According to a recent report from Google DoubleClick, the average mobile site loads in about 19 seconds on a 3G connection. And yet, according to the same report, if your content page doesn’t load within three seconds, roughly 53% of your potential site visitors will bounce out.
The difference between a five-second load time and the average of 19 seconds can be dramatic. DoubleClick compared the performance of average sites with extra-fast ones and found that the leaders earn up to two times the ad revenue, enjoy 70% longer average sessions and have 35% lower bounce rates.
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Brian Yanish - MarketingHits.com
November 4, 2016 2:35 PM
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Instagram wants you to shop without always having to interrupt your scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retail brands like Kate Spade and JackThreads to iOS users in the US.
The retailers tag products in their photos, which are hidden behind a “Tap to view products” button. After selecting their product of choice, users see an in-app details page with a specific product’s price, description, additional photos, and a “Shop Now” button to buy it on the web.
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Brian Yanish - MarketingHits.com
November 4, 2016 1:43 PM
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LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. Instead, they're looking to connect with people in their industry, network, keep up with industry news, and look potential job opportunities.
For marketers, paying attention to this difference in user purpose is key when building your social strategy. The more looped in you are on what people are talking about, the easier it becomes to use that information to craft helpful, targeted content. And that's where this data study comes in.
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Brian Yanish - MarketingHits.com
November 4, 2016 12:35 PM
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Beat the Street, indeed: Facebook’s third-quarter-2016 financial results exceeded Wall Street’s projections across the board, and the social network now boasts 1.79 billion monthly active users as of Sept. 30.
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Brian Yanish - MarketingHits.com
November 4, 2016 11:32 AM
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Content marketing has proven to be insanely effective, and can be integral to building the trust that inevitably leads to conversions. Stratabeat even found that “80 percent of business decision-makers prefer to get company information in a series of articles, versus an advertisement.”
But, like most other digital-marketing techniques, content marketing isn’t something you want to jump into blindly.
Just as a football team doesn’t storm out onto the field without a thorough game plan, you don’t want to haphazardly produce content without first devising a strategy. In fact, research from the Content Marketing Institute and Marketing Profs found that, “Marketers who have a documented strategy are not only more effective but also less challenged with every aspect of content marketing.”
Here are five specific reasons why you need a content marketing strategy right now.
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Brian Yanish - MarketingHits.com
November 4, 2016 11:19 AM
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Wondering how LinkedIn can help you generate and connect with leads?
Want to manage your LinkedIn prospects more effectively?
LinkedIn is the go-to social platform for generating leads and building trust with your ideal prospects.
In this article, you’ll discover four tips to help you get more out of your LinkedIn sales efforts.
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Scooped by
Brian Yanish - MarketingHits.com
November 3, 2016 11:02 PM
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Content marketing is big business these days. It’s a huge element of online marketing and has become a favored lead generation tactic for many businesses, with good reason.
And, it’s not an easy task. There’s more to it than just posting content. The marketer must come up with a suitable, time appropriate topic, draft up the initial content, proofread and edit and then finally publish the piece. Content marketing experts know from experience just how tough it is to create outstanding content consistently, let alone content that shoots the lights out. This is why leading content marketers are highly sought after by big business, as they have honed their skills, understanding what makes great content and how to avoid fatal mistakes that can destroy the quality of their content, or even worse their brand.
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Brian Yanish - MarketingHits.com
from Content Marketing and Curation for Small Business
November 3, 2016 9:00 PM
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Are you holding your content marketing to unrealistic standards? Success can mean wildly different things depending on your vertical. Let data be your guide: Fractl shares insights from an analysis of over 340 client campaigns.
Content marketers, interesting stats by vertical. Learn how to succeed in competitive and less competitive verticals. Specific tips by industry niche.
Based on the statistics shown: A possible way to maximize “social shares” is to create multi-faceted content, enriching your content with content produced from the top “social sharing” verticals.
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Brian Yanish - MarketingHits.com
November 3, 2016 5:29 PM
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Brian Yanish - MarketingHits.com
November 3, 2016 12:45 PM
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Brian Yanish - MarketingHits.com
November 3, 2016 12:33 PM
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Live video, meet Kickstarter.
Every creator can now use live video to connect with backers. Stream from your studio, rehearsal space, or wherever you work. Streams integrate seamlessly into your project page. Just a few clicks and you’re live.
Live streaming is going to change the ways Kickstarter sellers promote their projects and engage with would be buyers.
