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Brian Yanish - MarketingHits.com
January 29, 2017 2:13 PM
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Do longer videos necessarily mean better quality? Facebook appears to think so, that is why it has tweaked its algorithm so that those lengthier contents will surface on top of your News Feed more.
Facebook has announced this new change through a statement that addressed the wider issue of video completion rates.
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Brian Yanish - MarketingHits.com
January 29, 2017 2:07 PM
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Facebook said last summer that it was running out of places to show users ads in News Feed, its moneymaking machine, meaning it would need to sell ads elsewhere to keep growing.
On Wednesday, Facebook announced that it has found a new place: Inside Messenger, its standalone messaging app.
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Brian Yanish - MarketingHits.com
January 27, 2017 4:23 PM
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Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads.
Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get? And what can you expect for your hard-earned money?
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Brian Yanish - MarketingHits.com
January 27, 2017 11:42 AM
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An article in an online publication accusing Facebook of suppressing the Women's March in its trending topics caused a little tempest on social media over the weekend. Facebook says it did not intentionally block any story and is revealing a new way its trending-topics algorithm will now operate.
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Brian Yanish - MarketingHits.com
January 26, 2017 9:39 AM
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Customers today are more digitally connected, socially networked, and better informed than ever before. The customer journey, or the path that each customer takes with an organisation, is an organic one. It spans across channels and touchpoints. It can start anywhere, at any time, and can move in any direction – even backwards and in loops.
Each customer journey is unique. Whether buying or getting help for a product, customers will vary their process each time, based on what is convenient at that moment. They expect a consistently great experience across channels in real-time – from a marketing touch to a commerce interaction, from the contact centre to a sales meeting.
Multichannel integration and single customer view have been talked about for years, so why are they not yet a reality?
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Brian Yanish - MarketingHits.com
January 26, 2017 8:34 AM
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Messenger users will see ads if they start a conversation with a brand, but the test ads that Facebook is running this week will not originate in anyone's conversation. They will be visible in the coming week
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Brian Yanish - MarketingHits.com
January 26, 2017 8:30 AM
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Are you using Snapchat for business?
Wondering how to analyze your Snapchat efforts?
It’s important to understand where to find Snapchat performance metrics and how to use that data to make smart choices for your Snapchat marketing.
In this article, you’ll discover five metrics you should focus on to get more out of Snapchat.
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Brian Yanish - MarketingHits.com
January 25, 2017 11:37 PM
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If you're aiming to maximize the reach and exposure potential of your videos, it's imperative that you ensure you also consider SEO and search behaviour in the process.
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Brian Yanish - MarketingHits.com
January 25, 2017 9:49 PM
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Three men are to appear before a remand court in Sweden today, linked to a suspected rape broadcast live on Facebook.
The three men - aged 18, 20 and 24 - were arrested on Sunday in the university city of Uppsala and have been in custody since.
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Brian Yanish - MarketingHits.com
January 24, 2017 1:47 PM
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Twitter’s algorithm – their back-end code which defines which tweets you see every time you log in – is getting better. You might not have noticed it, and if you have, you might not agree that it’s improving. But it is, and that bodes well for the future of the embattled platform.
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Brian Yanish - MarketingHits.com
January 24, 2017 12:02 PM
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From creating personalized shopping experiences to offering virtual buying assistants -- AI is improving the online shopping experience for consumers and retailers.
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Brian Yanish - MarketingHits.com
January 24, 2017 10:58 AM
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Remember that bug from a while back that would’ve let anyone delete your Facebook photos? Turns out a similar bug was lurking for videos.
Security researcher Dan Melamed discovered the now-fixed bug lurking in the way Facebook was handling videos attached to events, and walked away with a cool ten grand for his discovery.
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Brian Yanish - MarketingHits.com
January 24, 2017 10:44 AM
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lmost every company these days is doing content marketing.
Why? Because it works.
Done well, content marketing promises to increase traffic, leads and sales while reducing marketing costs.
But does it work for every company who does it? Definitely not. And so content marketing really isn’t for every company. Content marketing is for companies committed to employing the best talent and deploying effective tools.
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Brian Yanish - MarketingHits.com
January 18, 2017 6:10 PM
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As the saying goes, “A picture is worth a thousand words.” Human beings are highly visual creatures who are able to process visual information almost instantly; 90 percent of all information that we perceive and that gets transmitted to our brains is visual. Images can be a powerful way to capture users’ attention and differentiate your product. A single image can convey more to the observer than an elaborate block of text. Furthermore, images can cross language barriers in a way text simply can’t.
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Brian Yanish - MarketingHits.com
January 18, 2017 4:26 PM
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Google appears to be running a limited test for local inventory ads (LIA) on mobile that looks like a shopping ad-ification of the Local Pack.
Curious,--can local businesses package services together and offer as "inventory",--i.e. a "package deal", and if so, how would it show up in search?
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Brian Yanish - MarketingHits.com
January 18, 2017 8:56 AM
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Brian Yanish - MarketingHits.com
January 18, 2017 8:36 AM
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Brian Yanish - MarketingHits.com
January 17, 2017 3:10 PM
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Worthwhile technology gives you back your time and sanity.
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Brian Yanish - MarketingHits.com
January 17, 2017 9:21 AM
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Brian Yanish - MarketingHits.com
January 17, 2017 9:06 AM
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Brian Yanish - MarketingHits.com
January 16, 2017 9:51 AM
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Influencer marketing is one of the hottest, and effective, ways to get your brand in front of a massive targeted audience. Why? Because it works, and works extremely well. My agency has been in the influencer marketing game since long before it was a buzzword, and it’s become such a large business that we launched a second agency, blerrp, as a stand-alone influencer marketing brand.
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Brian Yanish - MarketingHits.com
January 15, 2017 8:30 PM
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Business-to-consumer content marketing that focuses on providing customers with useful, informative, or entertaining content may play a role in retaining customers and, thereby, increasing customer lifetime value and profit.
Customer lifetime value (CLV) for ecommerce is a measurement of how much shoppers will spend in an online store for as long as those customers continue to shop at that store. CLV may be applied to a particular customer or used to estimate the value of acquiring a new customer who matches some known profile or persona.
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Brian Yanish - MarketingHits.com
January 15, 2017 3:20 PM
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Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage.
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Brian Yanish - MarketingHits.com
January 15, 2017 11:12 AM
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Learn how different generations interact with user-generated content and how your brand can leverage it on social media.
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Brian Yanish - MarketingHits.com
January 15, 2017 10:38 AM
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Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns.
What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns.
