B2B marketing has a huge empathy problem. That's because most content marketers don't actually talk to their prospects and clients.
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Brian Yanish - MarketingHits.com
October 14, 2019 12:57 AM
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B2B marketing has a huge empathy problem. That's because most content marketers don't actually talk to their prospects and clients.
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Brian Yanish - MarketingHits.com
October 13, 2019 9:59 PM
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Every marketer, entrepreneur, and small businessman needs high-quality content to sustain a successful marketing campaign. Of course, certain types of content are preferred over others.
When it comes to business, the information that reaches the customer needs to be properly optimized in order to attract attention, interest, and, eventually, sales. Welcome to copywriting.
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October 10, 2019 9:26 AM
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October 8, 2019 10:04 PM
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October 6, 2019 9:54 AM
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October 5, 2019 9:54 PM
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October 5, 2019 9:53 PM
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October 2, 2019 10:11 AM
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These free Facebook analytics tools (and 6 paid options) help optimize your Facebook account by allowing you to constantly analyze and improve your efforts.
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September 28, 2019 3:25 PM
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September 22, 2019 10:23 PM
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Contently's data science team found that simply setting deadlines can improve your effectiveness and content marketing ROI.
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August 11, 2019 8:40 PM
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August 8, 2019 10:16 PM
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August 8, 2019 11:17 AM
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July 31, 2019 11:31 PM
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July 27, 2019 2:06 PM
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July 27, 2019 10:02 AM
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July 21, 2019 9:23 PM
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July 14, 2019 7:11 AM
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July 13, 2019 10:06 PM
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July 7, 2019 5:39 PM
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Technological aspects have changed business strategies and marketing approaches. While digital platforms have been a common thing nowadays, the mechanisms of digital marketing are not that simple as they seem. There stands a detailed working behind every digital marketing project. Though there are many ways for the same, content marketing is a key that holds all other options together.
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Brian Yanish - MarketingHits.com
July 4, 2019 11:12 AM
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Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes of Facebook users via the tool.
“People’s privacy is incredibly important to Facebook and we take any potential abuse of our service very seriously,” said Facebook Director of Product Management Mary Ku, “Last year, when researchers found this issue, we suspended it and after working with those researchers to address the issue, we are now reinstating it.”
Facebook reports it worked on three key changes to improve security around its Custom Audiences reach estimate tool: privacy, detection and new restrictions. The new restrictions include Custom Audience rate limits — the number of audiences or API calls an account can have. The newly introduced rate limits have been designed to limit potential misuse and will not impact most advertisers, according to Facebook.
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Brian Yanish - MarketingHits.com
July 1, 2019 9:56 AM
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June 29, 2019 8:39 AM
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One of my favorite subreddits is r/YouTubeHaiku. On this discussion board, people curate and comment on videos that have have runtimes shorter than 14 seconds. There are uploads that last up to 30 seconds, but they’re referred to as video “poetry,” not video “haikus.”
Videos shorter than 14 seconds can often feel irreverent, disturbing, or evocative, simply because they don’t offer any context. One of my favorites is this clip of a Greek Orthodox baptism ceremony (which looks pretty intense for the baby), cut with audio from The Big Lebowski.
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June 28, 2019 10:34 PM
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June 28, 2019 8:34 AM
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Content marketing is a broad marketing approach for getting people interested in your products or services. So, knowing where to start can be a bit challenging.
If you’re not new to this, you probably already have some strategies for attracting wider audiences and spreading the word about your business.
Even if you have the experience, you shouldn’t only stick with what you know. What worked last year might not work now. You need to keep up with the pace to stand out and get better results.
Expanding your horizons will help you reach a wider audience and grow, so take a look at the top five content marketing trends you definitely shouldn’t ignore this year.

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