Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform.
Within the last year, we’ve seen Snapchat invest in their editing and camera filters. To compete, Instagram added Stories, stickers and Live streaming.
As Instagram’s features become eerily similar to Snapchat, it becomes even more confusing for marketers to determine which platform to target. This article will lay out the features for you so you can make the best decision for your business when it comes to Instagram vs. Snapchat.
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