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Brian Yanish - MarketingHits.com
January 13, 2015 2:46 PM
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The world of digital analytics seems to be insanely complicated.
And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat?
But it is a lot less complicated than you might believe. No. Really. A lot less complicated.
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Brian Yanish - MarketingHits.com
January 13, 2015 2:43 PM
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Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part of the vernacular in marketing departments across the world. It’s no longer thought of as a trend, but as a verifiable opportunity to drive revenue.
In fact, businesses spent more than $118 billion on content marketing last year alone. But what is the future of content marketing in 2015 and beyond?
Increased Strategic Adoption
With more than 85 percent adoption among B2B marketers, content marketing is certainly becoming more widely accepted among businesses across industries and verticals. However, only 35 percent of B2B marketers have a documented content marketing strategy in place, while 14 percent have no strategy in place at all.
In 2015, we’ll start to see more strategic content marketing creation and implementation. As Michael Brenner, Head of Strategy at Newscred, said, “In 2015, Chief Content Officers will become a real thing, with budgets and authority to drive strategic content programs.”
With this, organizations will focus on creating content personalized to audience pain points, if not because of the evolution of the online marketing industry, because of necessity. With the amount of content being published increasing every day, only the best and most relevant content will make the cut. As Brenner said, “We’ll move beyond quantity + quality, to creating the right content for the right person in the right place and time.”
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Brian Yanish - MarketingHits.com
January 13, 2015 2:18 PM
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When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying a new business approach, we were a little hesitant to implement it ourselves.
Our industry is enterprise gamification, which is exceptionally noisy in terms of marketing fluff. I must admit I was skeptical that content marketing was the best way to overcome the noise. On the other hand, we had very little SEO clout, our site wasn’t that big, and giving content marketing a try just made sense. Since it almost immediately provided real, Fortune-500 marketing qualified leads, we haven't looked back.
We’ve been pretty prolific in terms of content generation since then -- 34 posts and about 5-6 guest posts elsewhere -- so we thought we’d share what we’ve learned.
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Brian Yanish - MarketingHits.com
January 13, 2015 8:22 AM
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It could be that social media is ruining your relationships and the way you perceive how a relationship is built both online and offline. There are a couple of things that social takes away from us, and when we stay on social media for too long, we forget about those things and think they're the norm. Here's some tips that you can use to learn how you can keep creating those connections and building those solid relationships.
A thoughtful piece about the perceived value of relationships on social media. I would be interested in hearing what your thoughts might be on this one!
(From the article): So if we leave social media out of it, then we sacrifice our businesses.
It's a two-way street.
Can one build a logical relationship?
I think they can. But you will not truly benefit from that relationship until you meet that person face to face.
Now, we have Google Hangouts at our fingertips and this has brought us leaps and bounds closer to bonding with people further away from us.
But it still doesn't take the place of a real life meeting.
Is the social habitat ruining the way we perceive relationships?
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Brian Yanish - MarketingHits.com
January 13, 2015 8:18 AM
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Emotions aren’t generally discussed within the context of landing page optimization, but the fact remains: our emotions impact the decisions we makeand the products we buy
Knowing this, it stands to reason that fulfilling the emotional needs of prospects on your landing pages motivates prospects and can lead to more conversions.
This may sound a little abstract, but luckily there are models that can guide you in using emotional triggers to make your landing pages more powerful.
This framework is a great complement to virtually any landing page optimization strategy you are currently using.
You may already have all five essential landing page elements in place, but are you paying attention to prospects’ emotions and other forces that motivate them to convert?
Maslow’s hierarchy is a quick and effective way to gut check that your landing pages are optimized for all the needs of your users.
Running A/B tests that incorporate the elements from the hierarchy will allow you to take your conversion rate optimization efforts one step forward – for a dramatic impact on conversions and revenue.
Now take a moment and look at your most recent landing page. Is it addressing all your prospects’ needs?
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Brian Yanish - MarketingHits.com
January 13, 2015 12:22 AM
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Those of us who use social networks enjoy updating our profile pics sometimes, especially if we make some additional effort to look original, funny, or glamorous. This guy, on the other hand, takes his profile pics a lot more seriously than most of us, transforming himself into guys of different lifestyles and professions on a regular basis.
Thanks to his friend, who posted some of his latest uploads on reddit, we can enjoy his unique sense of humor and hope that he does more with his admirable photography and costume skills than just update his profile.
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Brian Yanish - MarketingHits.com
from Content curation trends
January 13, 2015 12:02 AM
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According to MailChimp, most industries have a 20 to 25% open rate, while media and publishing hovers around 23%. One publication that has seemed to crack the code of email marketing is TIME. They boast a 40% open rate and click-through rates are 16%, which is double the industry average, according to Callie Schweitzer, the editorial director of audience strategy at TIME and Time Inc.
“The premise of The Brief is that the editors of TIME are giving you the 12 things you need to know right now,” she says.
By focusing on the essential and cutting down the previous 10 vertical newsletters to 1, Schweitzer made more happen with less.
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Brian Yanish - MarketingHits.com
January 12, 2015 5:54 PM
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It's easy to operate under the illusion that you're doing everything well when your company is growing. However, it's also a hindrance that prevents you from reaching your full potential. You can overlook things that aren't urgent and feel good about it--the sea is calm, and the winds at your back. Be cautious of this mentality: It can prevent from you developing a strategy focused on long-term success.
With rapid change happening in your organization, you might lose sight of what's most important in your content marketing efforts or hit a wall and need to revamp with more efficient processes. To stay focused on your end goals, always point back to these four principles:
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Brian Yanish - MarketingHits.com
January 12, 2015 2:51 PM
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Standing is better than sitting. Most of the time. Sometimes your body needs a rest and that’s where the Humanscale OfficeIQ powered by Tome comes to play.
Tome’s Jack Sigal stopped by the TechCrunch broadcast booth to show me how this desk can help me lose weight. Software and hardware developed by his new company is built into the Humanscale desk and chair and will send notifications to the user about the optimal work position.
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Brian Yanish - MarketingHits.com
January 12, 2015 9:50 AM
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Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.
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Brian Yanish - MarketingHits.com
January 12, 2015 9:32 AM
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This is a tale of two ads. Both ads were exceptional in that they contained stories so entertaining that I wanted to share them with my friends. But as you will see, the results were very different and both of them failed when it came to opportunites for igniting content.
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Brian Yanish - MarketingHits.com
January 12, 2015 9:30 AM
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You’ve created an account for your company on every social media platform you can think of. You hit the big ones first – Facebook, Twitter, Youtube, Google Plus, Vimeo, and Instagram, posting and tweeting photos of your brand, sharing special deal promos and even free offers. And maybe you’ve been successful, creating an organic following of thousands, maybe even millions of likes. You create accounts as fast as new sites turn up – Pinterest, Vine, Stumbleupon, Reddit, Outbrain, the list continues.
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Brian Yanish - MarketingHits.com
January 12, 2015 1:06 AM
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It’s the beginning of the month, but most important, it’s the beginning of the year and we continue to delight our readers with our monthly collection of best logos.
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Brian Yanish - MarketingHits.com
from Content Marketing and Curation for Small Business
January 12, 2015 12:59 AM
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Learn how to develop a social content strategy that will engage customers and convert fans using data, creativity, and the resources you already have.
Thoughtful and very strategic content marketing strategy for social media. I'm following these steps myself as I read it.
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Brian Yanish - MarketingHits.com
January 12, 2015 12:55 AM
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The companies that killed it with content this year were smaller, fast-growing businesses while more Fortune 500 brands failed big in 2014. It begs the question: Why do big brands suck at content marketing?
If both small and large brands can take anything from Verizon’s failure, it’s this: Trust always wins in the end. Put readers’ interests first, and deliver tools and tips that will enhance their lives. Steer clear of deception, and you’ll build trusting relationships that no competitor can shake.
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Brian Yanish - MarketingHits.com
January 12, 2015 12:52 AM
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Three things that make an entrepreneur anxious: one, managing cash flow; two, finding the right partners/hiring the right team; and three, pressing the “send” button on an email campaign.
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Brian Yanish - MarketingHits.com
January 12, 2015 12:10 AM
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Do you ask yourself each day how you can gain more followers on Instagram? Here are some powerful tips on how to become a guru on Instagram marketing.
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Brian Yanish - MarketingHits.com
January 12, 2015 12:05 AM
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When emotional intelligence first appeared to the masses, it served as the missing link in a peculiar finding: people with average IQs outperform those with the highest IQs 70% of the time. This anomaly threw a massive wrench into what many people had always assumed was the sole source of success—IQ. Decades of research now point to emotional intelligence as the critical factor that sets star performers apart from the rest of the pack.
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Brian Yanish - MarketingHits.com
January 12, 2015 12:02 AM
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Brands were big on real-time conversations, user-generated content and virtual reality experiences this year. And while most followed the trends, a few were bold enough to set the pace.
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Brian Yanish - MarketingHits.com
from Content marketing for b2b
January 11, 2015 11:57 PM
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It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? What should brands specifically be emulating? With our new “Ask an Editor” series, we’ll reveal key takeaways from journalists on how to create amazing content.
My first interview is with Derek Thompson, Senior Editor at The Atlantic. Thompson writes about economics, labor markets, and the entertainment business, and is well...
Key amazing content take-aways:
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Brian Yanish - MarketingHits.com
January 11, 2015 12:16 PM
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So, 2015 is under-way and you are looking at your plan for the year and working out where to start. I think that regardless of what your 2015 plan looks like, one of the first tasks of the New Year is to conduct a digital marketing audit.
The reason I think an audit is important is because it is very difficult to find time to devote to reviewing what you already have in place – in digital marketing, there are new tools and techniques available all the time and the focus is often on what will be happening next.
But by spending some time looking at what you have done, you will learn more about how to maximise the opportunities of tomorrow. So, what should be included in your audit, and what questions should you be asking?
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Brian Yanish - MarketingHits.com
January 11, 2015 12:06 PM
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Let me pose a question to my fellow marketers: have you lately felt more like your company’s IT department than its marketing strategist?
In the past few years, chances are that your role has taken a significant turn towards “IT Specialist”. In the digital marketing age, marketers are expected know, implement, maintain, explain and execute various software programs and digital marketing tools that both promote the company brand and generate sales.
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Brian Yanish - MarketingHits.com
January 11, 2015 11:53 AM
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Facebook remains the most popular social media site by some margin, despite little or no growth during 2014, according to new figures.
Research by Pew, a well-regarded source of statistics, showed 71 per cent of US internet users were on Facebook last year – the same share it held in 2013.
But while Facebook’s penetration may have plateaued its closest challengers, LinkedIn and Pinterest, each sat on 28 per cent, confirming Mark Zuckerberg’s company as by far the biggest beast in the social media jungle.
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Brian Yanish - MarketingHits.com
January 11, 2015 11:42 AM
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Thanks to modern technology, all it takes to gain the attention of your target audience is a few clicks of the mouse on Twitter, Facebook and LinkedIn, just to name a few. With a majority of people using their social networking sites throughout the day, it makes sense to get on the bandwagon and follow what the crowd is doing. Social media is also one of the most cost efficient marketing mediums available, making it a necessity for small businesses or small budgets.
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Brian Yanish - MarketingHits.com
from Content Marketing & Content Strategy
January 11, 2015 11:29 AM
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Want to improve your blog results? Here's the definitive 2015 blog assessment checklist. Complete with 83 questions to get your blog on track to succeed.
Very helpful guide - organized and simple to follow.
