Your new post is loading...
Every business knows that having a presence in mobile is now critical to success, but there’s one grave mistake that many still make: The assumption that content is universal. What works in content marketing in the desktop space does not necessarily translate well to mobile. In fact, there’s a good chance it’s unequivocally the wrong fit.
Why isn’t content cross-platform compatible? Because the way people behave on small screens is vastly different. Take search, for example. A Google and Nielsen study showed that mobile searches are reactionary. 85% of mobile searchers are looking for local information, with a whopping 81% taking action. Those are incredible conversion percentages. But you won’t score a single one of them if you’re not catering to the exact content needs of mobile users.
