This guide for content marketers highlights strategies that show you how to optimize website content for SEO discovery and ultimately conversion.
Via massimo facchinetti
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Scooped by
Brian Yanish - MarketingHits.com
from Content Creation, Curation, Management
January 22, 2015 12:39 AM
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This guide for content marketers highlights strategies that show you how to optimize website content for SEO discovery and ultimately conversion.
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Scooped by
Brian Yanish - MarketingHits.com
from Surviving Social Chaos
January 22, 2015 12:35 AM
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Facebook argues marketers should shift part of their TV ad budget to the social network -- and it has been busy shopping that thesis to marketing partners.
(From the article): “Facebook’s use of Nielsen in this capacity suggests an increasing sophistication in Facebook’s efforts to help marketers spend their money effectively,” said Jan Dawson, chief analyst at Jackdaw Research. “Obviously, TV advertising in the U.S. has always been one of the biggest potential sources of digital advertising dollars, but it’s interesting to see Facebook targeting it so directly.”
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Scooped by
Brian Yanish - MarketingHits.com
from Must Market
January 22, 2015 12:29 AM
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This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
Use these three simple metrics to find your long tail:
Rank
% of Total
Running Total
A simplified review of the 80-20 rule in sales. The Running Total is an interesting parameter to be considered. Need more on "Profitability" fractal from @Martin (Marty) Smith
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Brian Yanish - MarketingHits.com
January 21, 2015 10:47 PM
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LinkedIn has published its list of the most overused buzzwords in the UK marketing industry with "creative" taking the top spot.
The professional social network studied the language of its 17 million of its UK members to find which buzzwords cropped up the most often. In 2014, the words and phrases most overused by marketers on LinkedIn was “creative”, followed by “strategic” and “motivated”.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 10:09 PM
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Are you referable? How do you know?
One barometer of your referability is that you’re getting referrals without asking for them. Are you? Do you have such a good initial process with new prospects and clients that they are thinking of people to refer you to before you even do much work for them? And as you work with your clients, do some of them continue to pass your name along and connect you with people?
This is one measure of your referability. And this counts, by the way. Getting referrals without asking for them is a testimony to your good work.
This article will give you a few ideas on how to become even more referable. By purposefully enhancing your referability, you'll get more referrals without asking for them -- and when you do ask, you’ll have more people receptive to your request.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 9:37 PM
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Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high.
The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time.
Today, however, the Internet is experiencing a deluge of content, and many channels for content discovery are bloated. Estimates say that more than 2.73 million blog posts are written and published daily. Many industries are experiencing a content surplus, making it even more challenging for marketers to get their content seen.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 9:23 PM
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It happens at every office: One person's shivering in an overcoat while a nearby coworker is totally comfortable.
But these office temperature wars aren't just an inconvenience -- almost a third of employees lose productivity because they aren't comfortable with the temperatures in their offices. The fact is, temperature affects people very differently thanks to a number of factors, including gender, clothing, and metabolic rate. And only 24% of survey-takers agreed that their office temperature was suitable for working through the entire year.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 9:17 PM
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Twitter’s acquisition of India-based Zipdial has got a lot of people scratching their heads. What, exactly, the company does is a mystery to many.
While it may describe itself as a “marketing and engagement service,” what Zipdial does best is known as missed-call marketing. An obscure mobile offshoot of permission marketing, missed-call marketing is just what it sounds like: Consumers opt into ads by dialing a number and hanging up before the call connects. The customer will then receive text messages and calls with ads in them. Which, naturally, leaves us with plenty of other questions, starting with:
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 8:50 PM
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It’s time to start reaching men on Pinterest.
While it’s true millions of women love Pinning, men are actually the fastest-growing demographic on Pinterest. In 2014, the number of men using Pinterest doubled, and one-third of all signups come from men. We’re even seeing a 50-50 split between male and female Pinners in emerging markets like India, Korea and Japan. More men use Pinterest in the U.S. every month than read Sports Illustrated and GQ combined.
We’re making lots of product improvements this year so that no matter who you are or where you’re from, you can find things you’re interested in on Pinterest.
After talking to many of our male Pinners, we learned they’re finding Pinterest more and more relevant, a tool to be creative and get stuff done.
So, are you convinced yet? If your desired audience includes men, think about curating boards to appeal just to them. Some of the top categories for men on Pinterest include Geek, Cars & Motorcycles, Men’s Fashion, Gardening, Architecture, Humor and Health & Fitness.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 8:40 PM
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A full list of tools and strategies for organizing and managing multiple social media accounts.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 8:09 PM
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Have you often wondered just how you can make your social media profile awesome? Or have you been waiting to create profiles simply because you aren’t sure just what to do?
We’re presenting a list of awesome, tried-and-true tips to help you create an expertly crafted social media profile no matter which channel you plan on using. Let’s take a look to see which can benefit you and get your social media campaign off the ground and soaring into the sunset of success.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 7:44 PM
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Use these social media marketing tips to help market your law firm. We create and promote social media marketing campaigns for lawyers & law firms.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 7:31 PM
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Social media is HUGE in business today. Most every person, young and old, is on some form of social media on a daily basis…. which means that your potential customers are there as well. That makes social media a big marketing aspect for your business. With that said, the social media realm changes so fast and it is hard to keep up. How do you know what type of posts will get the most interaction? We found this great article on QuickSprout that we wanted to share all about how to create the perfect social media post so you can interact with your followers (and potential customers) as best as you possibly can.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 7:10 PM
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As social media marketers, numbers are at the heart of what we do. While it’s easy to simply record our growth and engagement numbers on a monthly basis, then send our spreadsheets up to the executives with a big smile, our job doesn’t end there. Social media, at its heart, is a story-telling mechanism. And we need to use the metrics we have at our fingertips to tell stories about our brand. The first step to doing that is identifying any major changes in your metrics. Did you see a huge spike in engagement? A dip in growth? Don’t write these inconsistencies off to mere chance – spend some time investigating. Your social media strategy will thank you for it later.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 7:03 PM
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Top Business Challenges in 2015
Marketers should be all-too-familiar with the biggest challenge on the list — new business development — as it’s one they’ve been facing since the beginning. But we may actually be witnessing a larger trend baked into the top five below, specifically around data and technology. The quality of leads and the sophistication of the marketing technology deployed is directly related to the challenge of new business development. I believe 2015 will be the rise of the data driven marketer, which will solve many of the pressing business issues or at least start the process.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 5:01 PM
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Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations, tools for Google Analytics, and articles about Google Analytics.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 4:58 PM
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Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not. According to Psychology Today, minimalistic changes in headshots of the same person, such as the direction of the eyes, alters the first impression as much as the looking at photos of different people.
Being aware of what is perceived positively on social media is key to a successful personal brand. Here are five ways your social media profile avatars might be holding you back and what to do about it.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 4:47 PM
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LinkedIn has leap-frogged Twitter as the No. 1 social network for content marketing, reveals a new study.
A December survey from the Content Marketing Institute and the Direct Marketing Association UK found that 96 percent of respondents use LinkedIn for content marketing, compared to 85 percent in 2013.
Twitter finished second in the poll, with 89 percent using this platform, which was the same number as the previous year.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 4:43 PM
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Every business knows that having a presence in mobile is now critical to success, but there’s one grave mistake that many still make: The assumption that content is universal. What works in content marketing in the desktop space does not necessarily translate well to mobile. In fact, there’s a good chance it’s unequivocally the wrong fit.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 1:54 PM
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Whether you’re just getting started in the world of social media or have long-established yourself as a social marketing wizard, launching a brand-new Twitter profile or Facebook page can be a laboriously time-consuming process, especially when it...
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 1:13 PM
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Content marketing. Heard of it?
Whether B2C or B2B, content growth has obviously gone ballistic. Among everybody from mom-and-pop retailers to the biggest brands on the planet, content in all its many forms has been anointed king, whether it’s your blog, site content, viral video, e-book or any of the other multifold formats that fit under the umbrella of “content.”
With the range of digital touchpoints marketers have to feed just to keep competitive, we’ve all been drafted onto this particular party bus. Ergo, Marketing Land, or any of the countless other channels (mostly inferior to ours, I’m obligated to say) that have flooded us in an exponential bitstorm.
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Scooped by
Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
January 21, 2015 1:12 PM
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Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience.
A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories:
- Authority relationships: Relationships where one individual has clear power over the other. One gives instructions; the other fulfills them. Think employer-employee.
- Exchange relationships: Relationships where there is an equal give and take. These relationships are sustained only as long as both parties continue to offer incentives to remain together. Ever reward a user for a “like” on Facebook? That’s a classic exchange relationship.
- Communal relationships: Relationships where there is a deep bond of mutual trust between both parties. The relationship does not depend on bribes or incentives to survive; it is propelled along by deep-rooted goodwill and shared common ground. This is the type of relationship we share with our closest friends.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 12:59 PM
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NASA has released the largest picture ever taken. The photograph features the Andromeda Galaxy, captured with an amazing 1.5 billion pixels.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 11:31 AM
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Size doesn’t matter here like it used to. Many business pages paid for cheap fans through fan farms or uber-cheap ads that got them fans for pennies, and now their business pages are suffering for it.
The goal is NOT to attract a massive fan base, but a targeted fan base. Consider running Page Like ads to those people who are most likely to buy from you.
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Scooped by
Brian Yanish - MarketingHits.com
January 21, 2015 9:25 AM
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Are you paying for visibility on Facebook?
Have you tried Facebook mobile ads?
Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads
This article shares how Facebook mobile ads stack up to other Facebook ads and improve your marketing.
