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Scooped by
Brian Yanish - MarketingHits.com
from Lean content marketing
January 23, 2015 8:48 PM
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Because we did so much curation (more like 90/10), we were able to develop a brand identity based solely on the information we were sharing.
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Brian Yanish - MarketingHits.com
January 23, 2015 7:17 PM
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Russ Knight will not be attending Super Bowl XLIX. The former DJ, and current cab driver in Arizona, was recently hired as an “assistant frequency coordinator” but was promptly fired after he posted his credentials on Facebook.
The NFL recently sent Knight his Super Bowl credentials with the explicit instructions that he should not post any photos of his access passes.
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Brian Yanish - MarketingHits.com
January 23, 2015 7:13 PM
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Today, video-content owners have more opportunities to reach viewers than ever, thanks to the popularity of online video viewing, which accounts for one-half of all mobile traffic, according to Digiday.
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Brian Yanish - MarketingHits.com
January 23, 2015 1:06 PM
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Content discovery tools are the best thing since sliced bread - for the content marketer at least. With so much being said and written about content marketing, its significance needn’t be explained; especially now in the era of Web 2.0 when search engines have sharpened their focus on high-quality content.
To drive sales and grow consistently businesses today must focus on content marketing as much as other traditional approaches to marketing. The content shared needs to be engaging and must add value. It is also important to ensure that such high-value, high-engagement content is created steadily and consistently. And content discovery tools make it easier to find and share relevant content from across the web.
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Brian Yanish - MarketingHits.com
January 23, 2015 10:25 AM
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It’s mid-January 2013 in the West Midlands, a metropolitan county in western central England. An extremely heavy snowfall has left 2.1 million daily commuters concerned about whether they can safely travel to and from home. They’re looking for trusted information, without delay.
Network West Midlands (NWM) connects all public transport in the county, and includes Centro, an organisation that works to improve the quality of service for passengers.
The heavy snowfall presented many challenges to Centro’s information team. Worried travellers increasingly reached out on Centro’s social media channels for updates and answers. Bus operators dispatched service disruptions back to headquarters. Communications had to be coordinated so that travellers could get home quickly and safely.
Luckily for Centro, the snowfall was forecast in advance, giving them some lead time to strategise and organise emergency communications, which included a social media response strategy.
Here’s our question to you: if you had one week’s time to prepare digital communications for efficient and effective emergency response, what would you do?
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Brian Yanish - MarketingHits.com
January 23, 2015 10:22 AM
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After toying with the feature for a couple of years, Twitter has officially added Bing Translator to its site, mobile apps for iOS and Android, and TweetDeck.
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Brian Yanish - MarketingHits.com
January 23, 2015 1:41 AM
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Are you one person with all the responsibility for social media, content marketing, and community management in your organization? What are the biggest daily challenges you face and how do you keep your head above water?
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Brian Yanish - MarketingHits.com
January 22, 2015 11:39 PM
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Twitter today announced that it’s resuming its team-up with Bing to let you read tweets in multiple languages.
Translation functionality has waned on and off on Twitter, most recently re-appearing in Tweetdeck a couple of weeks ago.
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Brian Yanish - MarketingHits.com
January 22, 2015 11:37 PM
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![Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS] | MarketingHits | Scoop.it](https://img.scoop.it/J43TCRsjGfkqhKhoFUrtwDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The annual report from digital agency We Are Social provides data from 240 countries for a detailed profile of worldwide social, mobile and digital penetration
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Brian Yanish - MarketingHits.com
January 22, 2015 11:30 PM
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Twitter added 29.8 percent more users in Canada in 2014, and looks set to continue double-digit growth for at least one more year, reports eMarketer.
The platform boasted 5.9 million Canadian users last year, up from 4.5 million in 2013, when it recorded 34.1 percent year-on-year growth.
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Brian Yanish - MarketingHits.com
January 22, 2015 11:20 PM
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Twitter has launched its Digits login for web, a new service that lets users sign in to their party apps with just their mobile phone number.
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Brian Yanish - MarketingHits.com
January 22, 2015 11:19 PM
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If it gets 2.5 million engagements, the brand will release the full ad before the game.
Snickers is double-dog-daring people to tweet about and share its Super Bowl ad teaser.
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Brian Yanish - MarketingHits.com
January 22, 2015 11:02 PM
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Did you know that the right content enhances your customers’ trust and loyalty? A recent survey by NewsCred revealed that 46 percent of customers turn to their bank for financial content and helpful content drives loyalty for over 50 percent of customers.
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Brian Yanish - MarketingHits.com
from Marketing: Digital, CPG, B2B
January 22, 2015 8:48 PM
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Smart scheduling is key. Time your posts appropriately!
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Brian Yanish - MarketingHits.com
January 22, 2015 6:41 PM
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What’s the best way to raise brand awareness and position yourself as a leading expert in your industry?
It’s a question marketing departments have been attempting to answer for decades. Some spend hundreds to millions of dollars on local or national print, radio, or television ads to reach a mass audience. Others send employees to trade shows and conventions to make business connections one handshake at a time.
Interesante articulo para conseguir relevancia de contenido en web
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Brian Yanish - MarketingHits.com
January 22, 2015 6:13 PM
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In the world of social media marketing metrics, the doctors are giving out new diagnoses – and the news isn’t good for some of the patients.
For example, the follower count’s rosy cheeks and cheerful demeanor apparently were hiding rampant disease. The new diagnosis: Follower counts in and of themselves are poor indicators of social media effectiveness.
And now, another star patient is being called in for a second opinion: engagement metrics.
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Brian Yanish - MarketingHits.com
January 22, 2015 6:10 PM
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Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior.
At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception.
While reviewing this year’s research two major trends emerged and both highlight the effectiveness of visual content marketing. As you will learn, this year’s data reveals that marketers who are leveraging visual content are seeing significant increases in their blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results.
Let's begin by examining a few statistics that demonstrate the impact visual content has on social media reach and engagement.
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Brian Yanish - MarketingHits.com
January 22, 2015 3:11 PM
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Social networking is completely out of control these days. But do the things we do online make sense in real life? Follow me as as I test social media activity on unsuspecting New Yorkers! I partnered with Relationship Science and their new app MINE by RelSci
This is great.
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Brian Yanish - MarketingHits.com
January 22, 2015 3:06 PM
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Most business professionals spend more than 637 hours managing emails every year—or about 13 hours per work week—according to email software company Contatta, based on statistics it culled from the US Bureau of Labor and McKinsey Global Institute. That’s a lot of hours spent shuffling a depressing amount of email around, Contatta notes, and an enormous drain on businesses—not to mention your psyche.
But we have things to do: programs to run, products to launch, content to create. Here’s what I’m trying to detox my own inbox… with advice from a few friends.
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Brian Yanish - MarketingHits.com
January 22, 2015 2:56 PM
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2014 was a landmark year for growth across all things digital, and We Are Social’s newDigital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers.
Including stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, this report is the most comprehensive, free compendium of up-to-date digital statistics and data you’ll find.
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Brian Yanish - MarketingHits.com
January 22, 2015 1:35 PM
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The ball has dropped. The confetti, fireworks, and 2015 party supplies have likely been put away or discarded. But what’s not so quick to fade away is the hope and inspiration that fills the New Year.
Whether you were shoulder-to-shoulder in a crowded New Year’s party or gathered around the TV with a small group of friends, maybe you too indulged in the moment and thought of a few resolutions to help you reach new heights in 2015.
If your resolutions were of the professional kind, then let us help you get started with five social selling resolutions we created just for sales professionals.
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Brian Yanish - MarketingHits.com
January 22, 2015 1:21 PM
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Eight in 10 American adults are now online, and teenagers and millennials are permanently glued to smartphones and tablets. So, for a local business looking to market its products and services digitally, the iron has never been hotter.
But which tactics to use? How about email? Yep, email is still as relevant today as it has ever been. Did you know, for example, that 91 percent of consumers check their email daily, and that 66 percent have made a purchase online as a result of an email marketing message?
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Brian Yanish - MarketingHits.com
January 22, 2015 1:15 PM
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In Microsoft’s eternal quest to make you more productive, the company played up its new suite of universal Office for Windows 10 apps during the event for its new operating system yesterday.
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Brian Yanish - MarketingHits.com
from Thought leadership and online presence
January 22, 2015 4:58 AM
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"Your personal brand is who you are. You must define it, tell your story and share your passions."
Precious personal branding tips by Brian Fanzo who makes a very interesting observation that giving and sharing come before receiving when it comes to online reputation - something that might sound counter-intuitive when you see some attempts at personal branding that mimic celebrities.
When I first heard the word personal brand, I have to admit I thought this meant behaving like a celebrity (playing hard to get, etc...). But celebrity has nothing to do with professional personal branding though: one is the results of events (eg: a movie), the other is the outcome of your communication throughout your career.
Professional personal branding is related to thought leadership (which you fundamentally can't show without sharing) and communicating your professional identity (which again is about sharing but also listening as Brian points out - communication goes both ways).
We're talking about something fundamentally human and relationship-based which these tips are a great help for.
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Brian Yanish - MarketingHits.com
from AtDotCom Social media
January 22, 2015 12:46 AM
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It is not easy to master the Facebook "Ad" engine. Here are the latest Facebook marketing secrets for using the "Ad Engine" to build awareness & sales
A great case study by Tracey Parsons from Social Media Explorer who's also has a startup going and describes how content curation was essential to developing its brand and its voice.
Beyond building the brand, she found content curation is not only very helpful to avoid being self promotional but also brings tangible business and perception benefits.
To build on her case, you can check our own study on the ROI of content curation for SMBs which results correlate nicely what she writes about: http://business.scoop.it/content-curation-roi/