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Scooped by
Brian Yanish - MarketingHits.com
January 27, 2015 9:10 PM
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Falcon Social, a leading social media management platform, is investigating the social race to the Super Bowl to see if fan engagement can predict the winner of the biggest football game of the year.
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Brian Yanish - MarketingHits.com
January 27, 2015 9:07 PM
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Here is one more nail in Flash’s coffin: starting today, YouTube defaults to using HTML5 video on all modern browsers, including Chrome, IE 11, Safari 8 and the beta versions of Firefox.
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Brian Yanish - MarketingHits.com
January 27, 2015 8:21 PM
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The social bookmarking site is accelerating its advertising efforts in the U.S.; it previously only served paid ads in category and search results.
This change in algorithm has been very interesting to me. It is creating "viral pins", which is interesting.
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Brian Yanish - MarketingHits.com
January 27, 2015 8:06 PM
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The rumours have been circulating for a while and today Twitter has finally started to roll out group messaging for direct messages.
Previously direct messaging on Twitter was limited to one-to-one conversations, and both users had to be following each other to be able to exchange replies.
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Brian Yanish - MarketingHits.com
January 27, 2015 8:00 PM
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Apple had a pretty good quarter.
And by “pretty good,” I mean it was the biggest quarter in history. And not just for Apple. For any company. Ever.
This page charts the past record holders. Until today, Russia’s Gazprom (the largest natural gas extractor in the world) held the record at $16.2 billion in a quarter.
Apple now holds the record: $18.04 billion in profit, fiscal Q1 of 2015.
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Brian Yanish - MarketingHits.com
January 27, 2015 7:56 PM
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We do some tweets in a day, is that enough? We sat down one day and developed a smart “tweet-a-day” strategy, what’s wrong in that? It’s not uncommon to hear such questions from online marketers like you who often tend to generate good ideas but are unable to execute them effectively. You don’t develop some content and then set out to prepare a strategy, they’re often interwoven. Allow me to point towards the one mistake that most Twitter marketers make.
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Brian Yanish - MarketingHits.com
January 27, 2015 7:52 PM
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A new year means a new chance to get your digital content house in shape.
It’s important to strike while the iron is hot because, as any marketer can tell you, once January slips into February and Q1 turns to Q2 then the internal drive to create great content starts to fade. Sad, but true and soon enough the marketing team will have lost the ears of other departments. So, it’s important to at least get the ball rolling now and fine tune as you go!
Here are three ways you can kick-start your digital content marketing strategy for 2015:
1. Identify your best performing content from 2014
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Brian Yanish - MarketingHits.com
January 27, 2015 5:09 PM
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If, you had successfully created a website by putting different categories of content and the content delivered on your website is increasing traffic every day, then the question arise that how difficult the whole journey was from starting to end?
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Brian Yanish - MarketingHits.com
January 27, 2015 10:43 AM
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Twitter has introduced an even more focused form of geo-targeted ads in time for the UK's general election in May.
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Brian Yanish - MarketingHits.com
January 27, 2015 10:40 AM
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How much time do you spend each day on social networks?
According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.
GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year.
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Brian Yanish - MarketingHits.com
January 27, 2015 10:34 AM
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If I were to tell you that a recent tweet of mine received 20 clicks, what would you think?
Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.
Checking out the raw numbers of your social media stats, free of context, makes it quite hard to draw any concrete conclusions.
(From the article): Knowing at-a-glance the success of your new social media updates is a huge time saver (and one of our best tips for managing multiple social media accounts). Whichever of the four benchmarking methods you choose, you’ll find a great standard to aim for with your new tweets.
Aspirational – Shoot for the stars by benchmarking with some of the biggest and best brandsTrended – Aim to meet the high standards you’ve achieved in the pastEarned – Track new campaigns side-by-side with successful campaigns from beforeInspirational – Find inspiring, influential accounts in your field and seek to reach their level|
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Brian Yanish - MarketingHits.com
January 27, 2015 10:31 AM
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Throughout 2014 (and the decade prior), Google hasn’t been shy about telling people what its algorithms are looking for. Initially, algorithms targeted spammy backlinks, keyword stuffing, and domain ownership, but those factors gradually transformed into the Google criteria we know and follow today.
(From the article): While it may seem like a lot of extra work, the return on your time investment will be well worth the trouble. When customers can rely on your site to load quickly on any device, they’re more likely to make a return visit, and return visits equal an increase in loyal customers.
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Brian Yanish - MarketingHits.com
January 26, 2015 8:29 PM
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Ever need a simple template to rework your business card idea? Look no further than this set of 10 free business card mockup templates made for digital and print design! The cards are split into separate PSD files which have a front and back design. All of the fonts are open source and free to download with font links included for each card. And they’re super easy to update using any version of Adobe Photoshop.
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Brian Yanish - MarketingHits.com
from App Treats
January 26, 2015 6:40 PM
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Major consumer applications have set high expectations for enterprise IT pros as they try to develop and update business apps at a similar pace.
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Brian Yanish - MarketingHits.com
January 26, 2015 6:33 PM
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Listen in to Guy Kawasaki, best-selling author and chief evangelist at Canva, as he teams up with the "best social media person" he's ever met, Peg Fitzpatrick, to offer The Art of Social Media: Power Tips for Power Users, the one essential guide you need to get the most bang for your time, effort, and money.
Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms
I took the time to read and document the points and tips in this article. There is some very useful informations
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Brian Yanish - MarketingHits.com
January 26, 2015 3:54 PM
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![The Importance of Social Media for Your Job Search [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/V5ihcUpdQMIpKxqkN4yxVTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Did you know that 73 percent of recruiters have hired a candidate through social media, and that 93 percent of hiring managers will review an applicant’s social media profile before taking the next step?
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Brian Yanish - MarketingHits.com
January 26, 2015 3:03 PM
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Content promotion is an important part of the content marketing strategy puzzle, yet many new and fledging bloggers or content creators think that once the content is out there, readers will naturally come.
The truth is a little harder than that. Great content creation is nothing without a backend strategy to promote it after it has been published. After all, Van Gogh could have created his masterpieces, but if they were kept hidden in an attic his entire life and beyond, we never would have found out about his great work. Promoting digital content is much the same.
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Brian Yanish - MarketingHits.com
January 26, 2015 2:50 PM
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Another year and more questions facing B2B Marketing Leaders. We are faced with a rapidly changing digital economy and evolving buyer behaviors. Challenging the best plans and intentions drawn up for 2015. Each year begets a new set of questions, which confront B2B organizations and B2B Marketing Leaders.
Let us take a look at 7 very pressing questions:
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Brian Yanish - MarketingHits.com
January 26, 2015 1:17 PM
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Sheriffs have accused Google’s Waze traffic app of being a stalking app and called for alerts that indicate when police are nearby to be switched off, reports The Guardian.
In 2013, Google acquired Waze, which combines GPS navigation with a social community, for $966 million. It offers free real-time traffic guidance and warnings about issues including congestion, car accidents, speed traps, traffic cameras, construction work, potholes and unsafe weather.
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Brian Yanish - MarketingHits.com
January 26, 2015 12:21 PM
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A new stand-alone application from Facebook emerged in the Google Play store — Facebook Lite — aimed at bringing the Facebook experience to lower-end Android devices in several emerging markets.
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Brian Yanish - MarketingHits.com
from Using Linkedin Wisely
January 26, 2015 11:59 AM
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With roughly 260 million people using LinkedIn, including a growing number of business-to-business users, it's a platform that shouldn't be ignored if you want to generate productive leads.
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Brian Yanish - MarketingHits.com
January 26, 2015 11:51 AM
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You’ve slaved away for hours on your latest blog post, but how sure are you that it will be read by your readers all the way through?
Here’s some guidelines to consider that might help:
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Brian Yanish - MarketingHits.com
January 26, 2015 10:59 AM
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Twitterfic’s iOS app recieved an update today, and a couple of new features are now in tow. Most usefully, you can finally upload multiple images – up to four at once.
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Brian Yanish - MarketingHits.com
January 26, 2015 9:48 AM
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Marketing myths are not necessarily lies. They are simply the beliefs to which we subscribe or buy into.
Our human tendency is to believe what we choose to believe. Faith usually trumps actual or empirical truth.
True or not, real or imagined, what we choose to believe can empower, inspire, or provide hope and security. In this way, myths can become highly valued.
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Brian Yanish - MarketingHits.com
January 26, 2015 9:45 AM
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Something exciting is happening with business communications over the Internet these days.There is a growing convergence of text and images. If a picture is worth a thousand words, then a picture with three words on it is worth 3000 words.
I won’t get into the mechanics of it – this is not a tutorial – but I would like to review three different approaches to image-text (or text-images, if you prefer) and look at how you might choose one or more approaches for your website or blog.
The three approaches we will look at are:
- Image titles
- Infographic summaries
- Message mini-posters
