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Scooped by
Brian Yanish - MarketingHits.com
February 8, 2015 9:51 PM
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A list highlighting 80 of the best minds in online marketing, broken down into SEO, PPC, CRO, content marketing, social media, email marketing, analytics and affiliate marketing.
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Brian Yanish - MarketingHits.com
February 8, 2015 8:26 PM
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he "if you build it, they will come" plan won’t get your business seen in 2015. The fact is, 50 percent of companies plan to increase marketing spend in 2015. So what will you do to get exposure and grow your business this year?
If you don’t have the budget to assemble a top-tier marketing team, you’ll need some great tools to take your marketing to the next level. To help you reach your marketing goals this year, I’ve put together a list of 15 must-have tools to get you started.
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Brian Yanish - MarketingHits.com
February 8, 2015 4:24 PM
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“The point of mythology or myth is to point to the horizon and to point back to ourselves: This is who we are; this is where we came from; and this is where we’re going.” – J. Michael Straczynski
According to Genesis 1:27, God created mankind in his own image, and as I look around, I see the truth in this statement. The reason why mythology has never ceased to amaze me is because it has never been only about the glorious and mesmerizing stories of the deities. Mythological stories are grander depictions of our lives and in some way or the other, all of us carry certain features or characteristics similar to our creators.
This connection between the Divine and us is probably most prominent in Greek mythology. After all, traditional stories of Greece present some of the most intriguing and relatable symbolism in all of ancient literature. And just like we humans, gods and goddesses of Greek mythology have their fair share of troublemakers among them too.
Interesting post by Agnipravo. Which greek god are your work colleagues?
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Brian Yanish - MarketingHits.com
February 8, 2015 4:15 PM
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If you have a smartphone, chances are you get regular push notifications from apps like Facebook, your bank, your favorite news sites etc.
These notifications exist on most (if not all) of the major mobile operating systems and range from: “dumb” (not informed by anything other than the fact that you have an app, your notifications for that app are turned on, and the company that built the app decided it wants to send out a message) to “smart” (informed by the user’s location, time of day, proximity to someone or something or triggered by an activity).
While the number of these alerts have grown in volume over the last several years (and will continue to grow), inevitably the amount of spammy alerts will also increase. At present, 52% of users enable push messaging on their mobile devices.
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Brian Yanish - MarketingHits.com
February 8, 2015 3:26 PM
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f the title of this post doesn’t sound very original to you – that’s because it’s not. There are many posts about this topic. But I am still surprised on a daily basis by the ignorance with which the differences between these different areas of online marketing are met by various people… even members of the online marketing community.
So I decided to write my own post about this. And here we go.
Let’s make one thing very clear right from the start: Social Media Marketing does not equal Content Marketing and Content Marketing does not equal SEO.
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Brian Yanish - MarketingHits.com
February 8, 2015 3:24 PM
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ccording to a Marketo-sponsored report from the Economist Intelligence Unit, 40 percent of marketers plan to invest the majority of their marketing budget into social.
According to Elaine Feeny, CEO of social intelligence company Wayin, making a bigger investment in social is an effective use of marketing dollars. Feeny says social enables marketers to develop more targeted campaigns.
Instead of the old mass marketing model of casting a wide net, social enables marketers to identify people already interested in the products or services they’re offering.
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Brian Yanish - MarketingHits.com
February 8, 2015 2:46 PM
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So far in this eight part series titled "8 Reasons Subscribers Are Better Than Customers," we've seen how subscribers boost the value of your company, increase the life time value of a customer and smooth out demand. Today, we look at how the subscription business model gets you closer to your customers--for free.
In a traditional business, the customer buys your product or service once and it is up to you to try and convince them to buy again in the future. You often have no idea if they liked what they bought and what would have made them buy more so you're left having to guess or invest in costly market research.
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Brian Yanish - MarketingHits.com
from Social Media, SEO, Mobile, Digital Marketing
February 8, 2015 10:26 AM
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Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.
Outstanding article on #Hashtags and super website for content marketing info and resources
Keep this for future reference for project and networking in the future.
¿Cómo funcionan los Hashtags enTwitter, Instagram, Google +, Pinterest, Facebook, Tumblr y Flickr? Guía en inglés que explica cómo los Hashtags sirven para buscar, compartir y curar contenido en las redes sociales.
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Brian Yanish - MarketingHits.com
February 8, 2015 10:16 AM
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Since launching eight years ago, Tumblr has catapulted to success, earning more than 420 million users and adoption by 113.6 million posts per day. Its highly visual format and young audience base (most are under the age of 34) has made it an easy fit for a number of fashion and lifestyle brands, but the platform has grown up considerably since being acquired by Yahoo! for a reported $1.1 billion.
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Brian Yanish - MarketingHits.com
February 8, 2015 10:09 AM
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The new year has begun, and the cobwebs of the holiday season have finally been shaken off. Already there have been an almost overwhelming number of predictions about what businesses should expect in the New Year. We’ve saved you sometime by sifting through the chaff to present you with the most interesting and useful predictions from industry analysts about customer community, customer engagement and CRM.
Customer engagement, social media presence, and mobile support initiatives will keep the CRM industry moving forward.
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Brian Yanish - MarketingHits.com
February 8, 2015 9:49 AM
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Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure to new customers cannot be ignored.
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Brian Yanish - MarketingHits.com
February 8, 2015 9:46 AM
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Facebook Marketing Image Dimensions. Success on Facebook relies on the proper display of relevant graphics that will entice your customers (infographic)
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Brian Yanish - MarketingHits.com
February 8, 2015 9:42 AM
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Insight from social media analytics is a secret weapon for marketers. We take a look at how social analytics can give you the competitive edge in your marketing. Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and shares which you can analyze.
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Brian Yanish - MarketingHits.com
from Business: Economics, Marketing, Strategy
February 7, 2015 9:54 AM
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Taking advantage of social media's ability to reach broader audiences is a staple in inbound strategies.
Really hard to argue with these kinds of numbers. One campaign worth modeling and testing.
With the continued rise in Inbound Marketing this article presents some powerful proof on just what can be achieved. No wonder the likes of MarketHive are basing their business model on the the whole FaceBook look and feel plus the ability to generate sales based on a neural social networking approach.
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Brian Yanish - MarketingHits.com
February 7, 2015 9:30 AM
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According to a recent report from comScore, consumers spent more than $9 billion during the week following Thanksgiving in 2014, often referred to as Cyber Week. This represented an increase of more than 14 percent from the nearly $8 billion spent during the same period the previous year. Ecommerce is certainly on the rise. It is now incumbent upon companies to ensure they are tapping into that trend in order to stay ahead of the competition. Moving into 2015, it will become increasingly important for brands to ensure they are utilizing social media in order to succeed with e-commerce
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Brian Yanish - MarketingHits.com
February 7, 2015 9:00 AM
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Video news publisher NowThis has gone all-in on social media. Today it stripped its website of all content except for links to all the places where users can get its content.
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Brian Yanish - MarketingHits.com
February 6, 2015 9:56 AM
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As the world of marketing evolves, so must the way in which we structure our organizations and teams. Is your company ready?
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Brian Yanish - MarketingHits.com
from Public Relations & Social Marketing Insight
February 6, 2015 4:34 AM
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How can businesses reach out to individuals with an attention span of just eight seconds? This infographic is packed with useful advice and tips. Take a look.
Don't get caught out looking backwards. Take a little time to contemplate Generation Z and how they will soon be impacting your business. 25 years from now we BBers will be history and your business needs to plan ahead.
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Brian Yanish - MarketingHits.com
February 6, 2015 3:21 AM
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Apple has let loose details of its brand new Photos app — the expected replacement for both iPhoto and Aperture. Today, the new app was bundled into a beta version…
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Brian Yanish - MarketingHits.com
February 6, 2015 1:45 AM
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We’ve been looking at a lot of social data over the years. By 2011, we had gathered 120 billion impressions on Facebook alone — and now we’re into the trillions.
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Brian Yanish - MarketingHits.com
February 5, 2015 8:26 PM
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Twitter is increasingly becoming the platform of choice for marketers, with 83% using Twitter as part of their marketing activity. How many of that percentage are accurately measuring the success of their campaigns and highlighting areas for improvement? Here’s how to measure the impact and success of your Twitter ad campaigns, using SocialBro, and get the most out of this versatile marketing channel.
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Brian Yanish - MarketingHits.com
February 5, 2015 2:54 PM
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Thanks to programmatic and increased mobile use, digital continues to be responsible for nearly all growth in local ads.
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Brian Yanish - MarketingHits.com
February 5, 2015 2:16 PM
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We’ve compiled a list of 50 of the best marketing statistics that every marketing professional or business executive will want to know. So if you are a marketing data geek or maybe just curious to see where your marketing strategies compare, read on!
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Brian Yanish - MarketingHits.com
from Public Relations & Social Marketing Insight
February 5, 2015 9:56 AM
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Falcon Social client Mystery Makers created the best Instagram contest we've ever seen. We talk to them and explore this innovative use of Instagram.The Instagram contest they just released is the coolest use of the app I’ve seen. Here’s how it works: They published photos for iOS and Android. Each photo is tagged mystery_room_start. When you click through you see a photo mosaic published on that account, which they set up for the contest....
Very creative and engaging contest implemented on Instagram. Good lessons and innovation.
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Scooped by
Brian Yanish - MarketingHits.com
February 5, 2015 9:00 AM
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We all know Facebook is huge, and drives incredible amounts of traffic. But thanks to its recent efforts to uncloak the sources of content with no known referrer, we now know that the numbers are bigger than anyone believed.
It's great to learn from these #leaders and tips are appreciated.