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Brian Yanish - MarketingHits.com
February 9, 2015 6:05 PM
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Twitter and Google once again have a deal to bring more tweets into Google search. How will it play out? Here's our best estimate.
It’s official. Twitter and Google are once again partnered so that Google has full access to Twitter’s feed of tweets, commonly called the Twitter “firehose.” What’s this mean for how tweets appear in Google? How’s it different from the last deal? Our FAQ tries to anticipate your questions and give answers as best we know.
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Brian Yanish - MarketingHits.com
February 9, 2015 5:29 PM
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Automation isn’t necessarily a four letter word, but when it come to social media, it’s close.
Using automation can certainly make your Twitter life easier, and there are situations where it is highly effective. However, automating an entire marketing campaign? It’s probably not a great idea.
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Brian Yanish - MarketingHits.com
February 9, 2015 4:07 PM
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![The 5 Biggest Tweets From the 2015 Grammys [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/z3wDRKLTReAtYpHfiZr5xjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Twitter loves awards shows, and awards shows – and their nominees, presenters and performers — love Twitter.
The Grammy Awards are no exception, and the 2015 event saw stars from the world of music take to Twitter to share their feelings about the night.
But which stars’ tweets fared best?
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Brian Yanish - MarketingHits.com
February 9, 2015 3:57 PM
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Last year came and passed just like the years before, leaving behind a trail of significant algorithm updates and changes. Some of them were major and completely unexpected (removing authorship markups readily comes to mind); while many others were eagerly awaited and anticipated. One of such in particular is the Penguin 3.0 Update which was highly anticipated for over a year by many webmasters and SEOs wishing and hoping to recover from previous refreshes. However, it eventually turned out to have a much smaller impact than was actually expected. Another astonishing fact about the Penguin was Google’s claim of shifting this update from a manual refresh to a continuous formula.
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Brian Yanish - MarketingHits.com
February 9, 2015 3:14 PM
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Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just an unfortunate fact of life. Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. As marketers, it’s our job to make sure that our brand stays top of mind until they are ready.
In order to stay front-and-center we need to make sure that we deliver relevant messages to them both on and off of our websites. There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. When these technologies are combined, they provide the ability to serve beautifully focused ads that better convert your past website visitors. But before we get into that let’s take a step back and define what Real-Time Personalization and Remarketing means to marketers and how they use it:
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Brian Yanish - MarketingHits.com
February 9, 2015 2:57 PM
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There are plenty of ways to use your Twitter cover image to promote your business. You can implement different tactics at different times, depending on what’s going on in your business at the moment. Mix them up and keep things fresh, while always being consistent with your branding.
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Brian Yanish - MarketingHits.com
February 9, 2015 2:16 PM
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We’ve been hearing this for a while; content marketing is huge in digital marketing right now. The phrase ‘content is king’ has been thrown around in the world of digital media over the last year or so, and most brands who place focus on their digital marketing presence have adopted content marketing strategies in one form or another.
But as with every popular marketing channel or activity, there are right ways, wrong ways, innovative ways and copycat ways of doing everything- and with this, various myths and half-truths are born. Digital marketers embarking upon their initial content marketing strategies are finding it hard to figure out what works, what doesn’t, what best practice is, and what examples to follow. So below are some of the most common ‘content marketing myths’ and their realities.
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Brian Yanish - MarketingHits.com
February 9, 2015 1:41 PM
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Nevermind Facebook, Google's video network seems to be saying, people have watched more than 7 million hours of 2015 Super Bowl ads and teasers this year, already more than the total for all of 2014.
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Brian Yanish - MarketingHits.com
February 9, 2015 1:26 PM
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Not matter how you slice it, video games are mass medium, rivaling movies and TV in the fight for entertainment dollars. According to statistics from the Entertainment Software Association, a trade group for the video game industry, 59 percent of all Americans play video games. Nearly half of those who play are women, while the average age of a gamer is 31. The industry sold 160 million titles in 2013 (the most recent year for which the ESA has data). Those sales generated $21 billion in revenue.
Read more at http://www.imediaconnection.com/content/38136.asp?__scoop_post=4ad22ef0-b023-11e4-e59e-90b11c3d2b20&__scoop_topic=114066#HGlfmUzaIirKYd1s.99
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Brian Yanish - MarketingHits.com
February 9, 2015 12:22 PM
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Learn about the terms you need to know when working with different marketing analytics programs.
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Brian Yanish - MarketingHits.com
from Ecommerce News, Blog, Video, Infographic
February 9, 2015 11:37 AM
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If you wanted to expand your online store or you are a newbie in the eCommerce world and want to develop a store, you can go through this blog and find 5 top eCommerce platforms and leading eCommerce tools that will surely work for your store.
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Brian Yanish - MarketingHits.com
from Education and Skills in the 21st Century
February 9, 2015 11:22 AM
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Everyone needs some inspiration, and these motivational quotes will give you the edge you need to create your success. So read on and let them inspire you.
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Brian Yanish - MarketingHits.com
from Daily Magazine
February 9, 2015 10:46 AM
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Technology for capturing patient visits promises to free doctors from the burden of data entry and updating medical records, which consumes more than two hours of the average professional’s workday, according to digital health startup Augmedix. Meanwhile, information fed into a doctor's Google Glass screen could allow physicians to remain present and undistracted during limited patient face time. As digital health options proliferate, technology will free physicians from back-office burdens and
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Brian Yanish - MarketingHits.com
February 9, 2015 9:56 AM
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Have you ever checked a social media site during a meeting at work?
Perhaps slyly, peeking at your smartphone under the desk?
If so, you’re far from alone, as a new study has revealed that almost three-quarters of us check platforms such as Facebook, Twitter and Instagram during meetings.
The survey, which was conducted by LondonOffices.com and polled 1,000 office workers, found that 71 percent of respondents admitted to looking at social media sites on their phones during work meetings.
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Brian Yanish - MarketingHits.com
February 9, 2015 9:00 AM
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A much-ballyhooed Gallup study uncovered some ugly “truths” about social media, including a reputed inability to influence purchasing decisions. According to the study, 62 percent of Americans say Facebook, Twitter and their ilk have no influence on whether they purchase a product.
Although asking consumers to accurately recount the advertising methods that ultimately drove them to purchase is likely a fool’s errand, many marketers who have attempted to correlate standard social metrics to sales and other conversions have struggled to make a connection.
As a result, in many marketing shops the number of likes, shares and retweets a brand receives daily is lessening in importance. But that doesn’t mean social media offers nothing of value — advanced marketers are leveraging social data for reasons beyond direct marketing tactics.
Why Should Marketers Care About Social Data?
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Brian Yanish - MarketingHits.com
February 9, 2015 8:06 AM
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With almost half of employers checking candidates’ social media pages and one in three employers admitting to rejecting a candidate based on something they saw online, it’s more important than ever to get your virtual presence in check.
But, let’s face it: If you haven’t been in the job market for a while, you may have kept your social profiles pretty personal—or ignored them altogether.
So, what happens when you do find yourself job-hunting? If you’re not already super active on social media or haven’t used it professionally before, it can feel awkward to beef it up in preparation for a job search.
We’re here to help. Read on for all you need to know to take your social presence from zero to recruiter-ready.
(From the article) How do you do this? Set goals for yourself. For example, make it a goal to tweet two times per day or post to Instagram or Pinterest three or four times per week. After three to five weeks, your social media presence will seem much more stable and natural (so hiring managers won’t think you literally picked it up right after you submitted your application).
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Brian Yanish - MarketingHits.com
February 9, 2015 7:20 AM
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Data and programmatic media opportunities aside, content is the single biggest focus for many of the smartest brands for 2015.
The challenge, however, is tying any significant increase in investment to performance and making it possible to win budget not just from the "brand" pot, but also from the wider marketing budget.
Proving the true value of content is never easy and the biggest challenge of all is setting expectation, especially around the period of time against wish return on investment will be measured.
Many marketers will have seen this chart before, but it is a useful tool in helping to educate purse holders on that timeframe before you start thinking about the kind of tactics that will provide that return, preferably well within that time frame.
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Brian Yanish - MarketingHits.com
February 9, 2015 6:07 AM
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Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far, and the old "hide your badge trick" at tradeshows is just annoying. Does it ever work... or does it just arouse suspicion?
So what's the best way to gather competitive intelligence?
Some of the information you want is not public. Other information is just hard to find and takes some work. Luckily, with the troves of information now online, plus some new tools, it's never been easier.
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Brian Yanish - MarketingHits.com
February 9, 2015 5:06 AM
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If you want to get your social media streamlined this year, there are several areas that you can organize to make the process a whole less stressful. From creating a calendar to deciding on content types and publishing times, an effective social media schedule can be your best bet for publishing content that grows your audience and engagement metrics.
The following are the steps needed to make the social media editorial process as easy as possible.
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Brian Yanish - MarketingHits.com
February 9, 2015 4:34 AM
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Our 19 experts don’t just “talk” about visual content online. They create visual content on a daily basis.
They are in the trenches creating everything from images to infographics for their businesses, websites, blogs and social media channels.
They know what works and what doesn’t when it comes to visual content creation tools.
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Brian Yanish - MarketingHits.com
February 9, 2015 3:21 AM
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Website visitors are banner blind.
And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. Hey, it's tough for any brand to compete with plug-ins that can replace banner ads with pictures of puppies and kittens.
full.stop: #bigpicture #paid media
I actually like looking at ads, provided they are relevant, related to the subject I am reading. I am sure some niches work better than others and they still provide some value to the visitor.
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Brian Yanish - MarketingHits.com
from Content Marketing & Content Strategy
February 9, 2015 1:45 AM
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How many posts do you think your customers see on Facebook and Twitter every day? With over 2,460,000 pieces of content being shared every minute on Facebook alone, you can bet it’s a lot; and they likely won’t even click on half of the links shared.
They’ll look past links that were posted by random people or businesses they follow (that they’re not actually too interested in), or links that they don’t even see because they’re camouflaged in the middle of a plethora of hashtags and text.
Unfortunately, this isn’t so great for your business when it’s your posts and links that your audience is scrolling past without a second thought.
Posting your content on social media, or sending it out in an email, is crucial in today’s ultra-connected world. So what’s the solution to getting your content noticed on cluttered newsfeeds? Visuals.
Using photos, videos, or graphics is a creative way to get your audience to click on your links and other content that you share. It’s a lot harder to overlook a link when it’s promoted by a colorful image instead of drowning in a sea of text.
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Brian Yanish - MarketingHits.com
February 9, 2015 12:38 AM
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Your 2015 marketing must be mobile first.
Yeah, we said this before. But maybe you weren’t paying attention or you thought we were a lone marketing voice. (Don’t worry—you didn’t hurt our feelings.)
But you should focus on what Facebook is doing because your marketing in 2015 and beyond will depend on it!!!
Facebook is investing in mobile including Facebook lightweight, Facebook Messenger, Instagram and WhatsApp. As a result, Facebook will force you to ante up to market across their platforms. It’s what Facebook told their investors.
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Brian Yanish - MarketingHits.com
February 8, 2015 11:39 PM
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People who have been there, and done it. Men and women who can teach you shortcuts to reduce your learning curve and which silly mistakes to avoid along the way.
Social media is not a tough game if you know the rules and how to play it for the win.
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Brian Yanish - MarketingHits.com
February 8, 2015 10:54 PM
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![Most Recommended Marketing Tools By Pro Bloggers [Part 2] | MarketingHits | Scoop.it](https://img.scoop.it/suB1kG5_JrNVFAMOO3Cn1jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This is the Part 2 of the "Recommended Marketing Tools" series -- where successful bloggers share the marketing tools they couldn't live without.
