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Scooped by
Brian Yanish - MarketingHits.com
February 11, 2015 4:34 AM
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Over the past few years, Flash has become an increasingly unpopular as a format for video content. YouTube began supporting a HTML5 solution back in 2010, but now the video service decided HTML5 will be the new default. This move could hint at an shift in YouTube’s long term strategy, and point to hopes of expanding beyond mobile and desktop.
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Brian Yanish - MarketingHits.com
from Marketing: Digital, CPG, B2B
February 11, 2015 3:21 AM
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You already know a social media plan can help get your content seen and shared. Now it's time to create one of your own.
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Brian Yanish - MarketingHits.com
from Virtual Options: Social Media for Business
February 11, 2015 1:45 AM
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Haven't gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.
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Brian Yanish - MarketingHits.com
from Social
February 11, 2015 12:38 AM
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This Google Analytics walkthrough can help you illustrate just how powerful social media referrals can be when it comes to organic traffic.
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Brian Yanish - MarketingHits.com
February 10, 2015 11:39 PM
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Earlier today the Twitter profile of the company’s chief financial officer, Anthony Noto, was hacked.
The account began tweeting spammy links at a number of seemingly random users, directing them to the flashscore.ro website.
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Brian Yanish - MarketingHits.com
February 10, 2015 10:54 PM
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Apple has enjoyed a monumental past year on all fronts, breaking records left, right and center.
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Brian Yanish - MarketingHits.com
February 10, 2015 6:40 PM
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Welcome to a new roundup of social media tools and services! This month, let me introduce you to: LikeAlyzer, Leaf, Qunb, SimilarWeb, and Alternion
Couple tools here I need to check out.
More tools for your social media toolbox, it never ends....
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Brian Yanish - MarketingHits.com
February 10, 2015 4:28 PM
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The Content Marketing Institute and MarketingProfs publish a yearly study on benchmarks, budgets, and trends for North American B2B companies using content marketing. In October, they released their fifth annual B2B content marketing study for 2015 – a must-read if you’re in charge of content marketing for your organization.
And what consistently shows up every year is the large percentage of firms that don’t feel their content marketing efforts are effective. This year, only 38% of B2B companies surveyed felt their efforts were effective – a drop from 42% in last year’s study.
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Brian Yanish - MarketingHits.com
February 10, 2015 3:46 PM
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Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix.
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Brian Yanish - MarketingHits.com
February 10, 2015 3:35 PM
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Guy Kawasaki, former Chief Evangelist at Apple and now Chief Evangelist at Canva joins us to talk about his latest book, The Art of Social Media: Power Tips for Power Users, and a few of his unconventional social media strategies that have helped him drive traffic and build an audience of millions of followers. Learn more at hubspot.com/podcast.
Great interview with Guy Kawasaki
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Brian Yanish - MarketingHits.com
February 10, 2015 2:54 PM
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A recent study shows that 86% of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38% believe they are effective at it. Testing a few different tools and strategies allows you to figure out what works best for your organization.
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Brian Yanish - MarketingHits.com
February 10, 2015 2:44 PM
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Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, reveals a new study.
But Facebook is still seen as the most important social network, largely because of its size.
Research conducted in November and December last year by Edelman and the Marketing Institute of Ireland found that 67 percent of marketing professionals rated Twitter as effective for marketing, compared to 59 percent for LinkedIn and 55 percent for Facebook.
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Brian Yanish - MarketingHits.com
February 10, 2015 2:41 PM
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You’ve been hard at work all day on your startup; chatting with investors and developing a marketing campaign. You finally have a couple of minutes to yourself and decide to log into your social media outlets to post a status about your shiny new venture. Next thing you know, you’re completing BuzzFeed quizzes and cursing silently at your friends who just got back from vacation in Hawaii. Does this distraction validate all the naysayers who claim that entrepreneurs shouldn’t be on social media?
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Brian Yanish - MarketingHits.com
February 10, 2015 11:33 AM
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A logo is more than just a pretty image for customers to look at while they use a product or service. It’s the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant’s logo is cold and unappetizing, potential customers are going to associate that image with their food.
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Brian Yanish - MarketingHits.com
February 10, 2015 11:22 AM
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Do you know what content your target audience wants to read — and where they want to read it? If the answer is no, you’re not obtaining enough of the right kind of data.
Faced with loads of data, the modern marketer simply does not have time to sift through it all — the hundreds of potential metrics, the trends in content, and the changes to search algorithms — in order to stitch together a story that illustrates what their brand’s audience really needs.
The key is obtaining the right data without putting in exorbitant amount of time to do so. Let’s examine this issue a bit more closely.
To add, many also lack a good understanding of which data points are important to the business objectives and are actionable data.
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Brian Yanish - MarketingHits.com
February 10, 2015 5:06 AM
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A professional blog on your website is just the beginning to building your personal brand, and attracting new subscribers. Creating unique and fresh content opens the door for converting leads into sales and higher rankings on the search engines.
So how exactly does blogging allow brands to attract more loyal customers? The process is straightforward once you perform the right target market research and learn how to best meet the needs of that audience. This is a great way to create a professional and authoritative persona along with word of mouth marketing.
Blogs are a powerful branding building tool, and enhance connections on social media. Not only can you build authority, but also create a high level of influence that encourages sales.
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Brian Yanish - MarketingHits.com
February 10, 2015 4:34 AM
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rand message repetition has long been a key to advertising success.
The rule of thumb is that your target audience must see your message 5 to 7 times before they believe it.
To achieve this objective, today’s marketers must distribute their content on social media because it’s where their prospects spend their time, over an hour a day!!!
Yet with the flood of content hitting your target audience on social media your message’s repetition can feel like a hammer that just keeps banging.
This shouldn’t come as a surprise. Only 38% of marketers rate their content as effective. Even more amazing, 19% of marketers rate their content as not effective according to Content Marketing Institute and MarketingProfs’ 2015 B2B research.
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Brian Yanish - MarketingHits.com
February 10, 2015 3:21 AM
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Have you noticed more videos in your Facebook news feed?
Want to take advantage of the benefits of Facebook video for your business?
Facebook’s Autoplay feature means videos are more eye-catching than a regular post.
Plus, Facebook videos seem to get more organic reach in the news feed.
This article shares eight ideas to get more engagement and drive more traffic with your Facebook videos
This was a good article. It allows variations in the way you can use video on Facebook to engage your audience. I can see how this can work throughout the year using one technique and then trying another.
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Brian Yanish - MarketingHits.com
February 10, 2015 1:45 AM
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Social media has quickly revolutionized the world of marketing, and one area in which it’s been particularly effective is events promotion.
Como utilizar las Redes Sociales para impulsar un evento (INFOGRAFIA)
Great infographic on how to promote your event on the Social Media.
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Brian Yanish - MarketingHits.com
February 10, 2015 12:38 AM
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While there isn't a science involved, it also doesn't have to be tedious or robotic. It can be fun. To gain followers (and therefore reach a bigger audience), follow these techniques. You'll be surprised how you can make social media much more valuable.
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Brian Yanish - MarketingHits.com
February 9, 2015 11:39 PM
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As content marketers, we spend a lot of time looking at what content works best. We find the formats that succeed, the patterns, times and subjects that capture attention, and then we use and reuse them. But what about the content that you invest a lot of time and effort on that doesn’t meet your expectations, or just plain flops? Very few marketers are willing to talk about the content that underperforms, when you can learn just as much from these content marketing failures as your can your success.
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Brian Yanish - MarketingHits.com
February 9, 2015 10:54 PM
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Most of us are perpetually looking for new contacts to add to our subscriber lists. It’s part of life as a modern marketer. The average email list churns by about 30 percent every year, so we have to constantly be on the lookout for new and innovative ways to fill that funnel.
The good news is, every page on your site is full of opportunities to engage your visitors and convince them to join your list. The bad news is, most visitors don’t spend much time on a web page – in fact, 55% spend 15 seconds or less on your site.
So, how can you make the most of those 15 seconds? Here are five simple tweaks to optimize your signup form – and convert more clicks.
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Brian Yanish - MarketingHits.com
February 9, 2015 9:51 PM
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Creating great content and distributing it to an audience is not as easy as it sounds, but columnist Arnie Kuenn has an 8-step process to help you get there.
Over the past few years, marketing as we used to know it has changed a great deal. In addition to allocating funds to traditional marketing tactics like television, radio and print, online marketing has become a permanent fixture on most business’ budget – and with good reason.
According to a study by PricewaterhouseCoopers, 80 percent of responders said they research a product online before buying. Today, it’s not enough for businesses to have a voice in traditional channels. In addition, brands must be active online in order to influence purchase consideration – with emphasis on the word “active.”
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Brian Yanish - MarketingHits.com
February 9, 2015 8:26 PM
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Do you want to become a powerful Inbound Marketing Machine and crush your rivals? If you’re reading this post then are chances are you do. I’m here to help you lubricate those Inbound gears and give you a foundation that you can use to position your business as a thought leader and lead-generating behemoth. Inbound Marketing isn’t a fancy phrase modern agencies use to WOW potential clients, it’s a real strategy for marketing online that delivers tangible. Here are seven Inbound Marketing tips to help you conquer your competition and attract new leads to your business.
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Brian Yanish - MarketingHits.com
February 9, 2015 7:22 PM
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We all want to be more popular on our social media profiles. As marketers, we need to be more popular. It’s kind of our job.
So we do all the typical stuff: Read articles, use Buffer, follow best practices…whatever else we’re supposed to do
