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Brian Yanish - MarketingHits.com
February 15, 2015 9:30 AM
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The week is coming to an end and that means it is time for us to look back on the week that passed, the best design news, tutorials, resources and other go
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Brian Yanish - MarketingHits.com
February 15, 2015 9:00 AM
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Retail advertisers running campaigns on Facebook have experienced a 152 percent return. Here are 6 ways to target your customers with Facebook ads.
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Brian Yanish - MarketingHits.com
February 15, 2015 8:00 AM
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Growing your content marketing efforts by taking on another employee salary can be expensive. Repurpose old content, rely on user-generated content, and consider easy curation to increase your production of quality content with these tips.
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Brian Yanish - MarketingHits.com
from Content Marketing & Content Strategy
February 15, 2015 7:03 AM
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One of the great things about social media marketing is that it’s easy to measure the results of your efforts. But metrics in and of themselves are only numbers. They’re useful only when you employ them to measure progress toward your business goals.
Leads and Conversions
The Holy Grail and end game for all marketing efforts, including social, is leads and conversions.
Organizations that have marketing automation solutions that tie into their CRM system can generally track any leads from social media down the pipeline, tracking which content ultimately contributed to a particular deal.
At the very least, organizations can track gated assets by giving them a unique campaign ID which can then be tracked throughout the sales process.
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Brian Yanish - MarketingHits.com
February 14, 2015 11:31 AM
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In this digital world, there’s no denying that your website is your company’s most valuable marketing asset. Consider the data:
- More than 80% of buying decisions begin online
- Purchasers review 10+ online sources of data before buying
- 66% of people who see an ad perform a mobile search as a result
- 90% of U.S. smartphone owners use their phone to access information used to purchase goods or services
- 87% of those smartphone owners take action (make a purchase, call a business, etc.) as a result of the information they find online
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Brian Yanish - MarketingHits.com
February 14, 2015 10:44 AM
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Flickr has unveiled a feature called Camera Roll for some of its members to try out.
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Brian Yanish - MarketingHits.com
February 14, 2015 10:26 AM
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Valentine’s Day: glittery little red heart confetti, chocolate-covered strawberries, sweet-smelling roses and an abundance of Instagram photos.
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Brian Yanish - MarketingHits.com
February 14, 2015 10:02 AM
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YouTube is the Internet in its purest form. For better or worse, this is the audio-visual mirror of humanity’s digital experience. YouTube was launched 10 years ago as a video dating site inspired by the Hot or Not site.
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Brian Yanish - MarketingHits.com
February 14, 2015 1:45 AM
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The heat is on. You're spotting more events competing for your audience. When this happens, what do many event marketers do? They scout out new lists and segments to pursue. New people to court via digital channels to earn more looks, likes, clicks... and ultimately, more registration YES decisions.
Look at any conference or tradeshow prospectus and you'll see claims of first-timer attendance at 35% and higher. It's an achievement many marketers boast about, but the more telling stat: How many first timers chose to return the following year? What percentage of your "freshman" class advanced to become "sophomore" attendees?
Often, in our zeal to protect and grow our event audience, the people who already "liked" us get overlooked.
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Brian Yanish - MarketingHits.com
February 13, 2015 7:22 PM
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A/B testing is a must for any business hoping to increase its conversions and become more successful online.
As we all know when it comes to converting there’s always room for improvement. By testing one page or a call to action against the other we can find out which is better and has a higher rate of success. We can then rinse and repeat and make continuing alterations to these tested pages to improve conversion rates.
Increased conversions means more leads, more downloads and a higher success rate. So, here are some tips on how to effectively split test to achieve your goal.
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Brian Yanish - MarketingHits.com
February 13, 2015 6:05 PM
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Marketers love social media—and for good reason. Social networking has made it easier than ever for marketing professionals to tap directly into the mind of their audience and strategically interact with both current and potential customers by producing content that will pique each of their unique interests.
With the use of social marketing, however, comes great responsibility. Responsibility to not only keep up with what your followers—and the users you hope will become your followers—are interested in but to also pay attention to the latest social updates and what they can add to your marketing arsenal.
Recently, Twitter announced a brand-new set of features set to roll out during the first half of 2015, features that any socially savvy marketing pro would be wise to note.
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Brian Yanish - MarketingHits.com
February 13, 2015 5:42 PM
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Creating a successful online business can be a challenge even for an experienced entrepreneur. The number of potential pitfalls multiply as technology becomes increasingly diverse.
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Brian Yanish - MarketingHits.com
February 13, 2015 2:58 PM
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tarting this week, Facebook advertisers will see a new Relevance Score metric, the equivalent of Google's AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns.
Facebook will use feedback from ad viewers to determine this score on a scale of 1 to 10, with 10 being the highest possible score.
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Brian Yanish - MarketingHits.com
February 13, 2015 2:17 PM
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A whopping 95% of organic social media posts get no engagement at all—no likes, favorites, clicks, retweets...nothing. (Source: SocialFlow) If you feel like you’re already creating excellent content but the engagement just isn’t there, have no fear. You just need to make sure you’re posting the right things to the right audience at the right time.
That’s why we've compiled a list of eight noteworthy stats that will help you get the social media love you deserve. We recommend you flip through this SlideShare while eating heart-shaped chocolates and sipping red wine—because why not?
The truth is, you could write a Nobel Prize-worthy article, but it’ll fall flat if you don’t get it in front of its intended audience. If you feel like you’re already creating excellent content but the engagement just isn’t there, have no fear. You just need to make sure you’re posting the right things to the right audience at the right time.
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Brian Yanish - MarketingHits.com
February 13, 2015 1:42 PM
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Social media access is going to change with the practical use of wearable technology and your business will have to adjust to reach the right audience.
The debut of the Apple Watch in April is just one of many releases of wearable technology. Intel, Samsung, and Motorola have already put their smart watches on the market, unleashing a whole new era of mobile capabilities for the consumer. These smart watches will enable the wearer to conduct basic functions as if they were using their smart phone. GPS location services, receiving “tap” alerts from incoming messages, accelerated app access, and virtual wallets are all aspects of mobile devices that change how social media advertisements will reach and affect the consumer.
(From the article): Wearable technology will certainly experience some growing pains as it becomes more widely used, but it will inevitably change social media channels as we traditionally know them. As the medium changes, the message must change as well. Becoming more involved in location-based advertising will certainly benefit your business when you can no longer reach the consumer with traditional digital media. Giving special offers based on proximity to your business is very important, as well as minimizing your message for your audience. With these practices in place, your business will be able to stay relevant with the changing flow of information.
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Brian Yanish - MarketingHits.com
February 13, 2015 1:27 PM
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99 percent of journalists in Ireland use one or more social media tools in professional capacities, with 92 percent using Twitter at least once per day for work purposes.
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Brian Yanish - MarketingHits.com
February 13, 2015 12:22 PM
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Brian Yanish - MarketingHits.com
February 13, 2015 11:22 AM
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When Pinterest emerged as a popular and effective network for reaching new customers, businesses jumped on the new platform as fast as they could, filling up boards with pin after pin of content.
Naturally, with so many new pins demanding attention every day, people with something new or original to say were getting buried under the sheer weight of the constantly growing content.
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Brian Yanish - MarketingHits.com
February 13, 2015 10:46 AM
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Twitter recently announced the broader launch of Promoted Video, their in-stream video advertising product. It’s been in beta with select advertising partners since August and is now available through Twitter account representatives.
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Brian Yanish - MarketingHits.com
February 13, 2015 9:56 AM
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Even the data have limitations... read on to understand.
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Brian Yanish - MarketingHits.com
February 13, 2015 9:00 AM
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In October last year Facebook launched a new app for iOS called Rooms. Unlike many of the social network’s apps Rooms lets users stay anonymous so they can create and contribute to different forums all from their smartphones without ever having to reveal their identity. Today this application has received an update which brings two new features apart from bug fixes and performance improvements to make videos play faster.
Users are free to use different usernames for different forums on Rooms and since its independent from the social network it isn’t linked to users’ Facebook profiles at any stage.
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Brian Yanish - MarketingHits.com
February 13, 2015 8:06 AM
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How many photos do you have on Facebook? How many of those are photos you never thought to back up?
This just-disclosed Facebook bug would have allowed for anyone with a bit of technical know-how to delete any photo on Facebook.
Fortunately, the guy who discovered the bug (Laxman Muthiyah of India) was quick to give Facebook a heads up — and for his troubles, he got a $12,500 bounty. (Sure, the bug could have pretty easily done more than $12,500 worth of damage to Facebook — but that’s not quite how bug bounty projects work.)
Facebook turned around and fixed the bug in about two hours.
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Brian Yanish - MarketingHits.com
February 13, 2015 7:20 AM
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Interestingly, there seems to be a disparity in some developing countries between internet users and Facebook users. In fact, in some cases more people report using the social network than using the internet.
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Brian Yanish - MarketingHits.com
February 13, 2015 6:07 AM
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*Zing* *Shring* *Bloop* No, these aren’t comic book fight sounds. They’re the new noises Facebook’s app makes as you navigate. The idea seems to be that these little tones will make browsing Facebook more fun and subtly convince you to use the app more.
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Brian Yanish - MarketingHits.com
February 13, 2015 5:06 AM
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How often do you see a promoted tweet on Twitter?
Rarely, right? At least it seems that way. But Twitter has plans to change that, and more ads will be coming your way soon.
Yesterday, during a keynote speech at a technology investors conference in San Francisco hosted by Goldman Sachs, Twitter CEO Dick Costolo talked about how the company has plenty of upside when it comes to showing ads in tweets to users.
The goal? Five percent of tweets will show some kind of sponsored content, equating to one in 20 tweets each and every user sees.
