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Brian Yanish - MarketingHits.com
February 16, 2015 10:07 AM
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Majority of agencies surveyed also say video ads don't always reach the intended target audience.
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Brian Yanish - MarketingHits.com
February 16, 2015 9:59 AM
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Google has remained relatively cryptic in the way it discusses mobile advertising performance, and unlike its competitors, has refused to break out mobile ad results.
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Brian Yanish - MarketingHits.com
February 16, 2015 9:56 AM
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The new discover feature from Snapchat gives users a new way to discover and explore content and stories from different editorial teams.
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Brian Yanish - MarketingHits.com
February 16, 2015 1:28 AM
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Technically Incorrect: In new emotive ads, Facebook claims to be the home of all that is good and open. But is it?
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Brian Yanish - MarketingHits.com
February 16, 2015 12:38 AM
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Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.
Here's a look at some fascinating facts about the human mind, from a marketing perspective.
Did you know that the human brain processes emotions far more quickly than rational thought? "Emotions process input five times faster than our conscious brain," according to the following Emma infographic.
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Brian Yanish - MarketingHits.com
February 15, 2015 11:39 PM
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You’re going to start hearing a lot more about Vine in the coming months. As the most micro of the popular micro-video platforms, Vine is poised to become a vibrant space for brands, influencers, and consumers to connect in meaningful (albeit bite-sized) ways.
Earlier this week, Twitter announced the acquisition of Niche, a platform which provides analytics and a connection to brands for leading Vine content creators. The acquisition signals that Twitter is going to invest more of its attention to Vine, and continue to grow it as online video surges in popularity.
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Brian Yanish - MarketingHits.com
from The MarTech Digest
February 15, 2015 10:54 PM
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In the modern era, data is the fallback solution to all problems. Got a question or problem? Break it down, slap a numerical value on each piece of it, track them all, and plug your results into an algorithm. When everything can supposedly be quantified, “the idolatry of data” has begun to trump all other ways of thinking, as Leon Wieseltier recently put it in The New York Times.
All of which is not a tragedy—our technology-enhanced ability to track and process events has helped solve some big, and previously unsolvable, problems. But in our efforts to understand the world around us via data points we collect, we tend to oversimplify, assigning numerical value to things that don’t necessarily exist in the confines of numbers.
This causes problems for many brands trying to create content, because they enter with skewed expectations—where’s the magic algorithm or KPIs from past campaigns to provide the perfect solution off the bat? Sure, we can measure traffic and engagement and see that a piece did well after publication, but trying to use metrics to determine what to publish in the first place can be a red herring. At best, you risk continually duplicating what’s worked in the past. At worst, you wind up wasting time and resources on content that pleases no one.
Please don't let this you. On the B2B side, you NEED TO BE ABLE TO MEASURE, and tie your metrics to business metrics.
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Brian Yanish - MarketingHits.com
February 15, 2015 9:51 PM
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Snapchat originally introduced the “Our Stories” feature to cover major events like the 2014 Football World Cup and more recently the Grammy Awards. The feature presents a curated and crowdsourced collection to all users around the world who want to follow a particular festival, so during the World Cup Snapchat users could see what people at the venue were sharing on the app, even if they were thousands of miles away. Snapchat is now testing a localized version of Our Stories.
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Brian Yanish - MarketingHits.com
February 15, 2015 8:26 PM
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In the online era, retailers have more competition than ever before. At one point, the competition came from fellow brick and mortar stores and business owners were dealing with customers face to face.
The rules of the game have changed but there are things like online reputation management and using social media to connect with customers to deal with, as well as the more traditional methods of interacting with them.
If you are running a retail store, there are ways you can use social media sites to give your in-store sales a boost.
The advantage that a brick and mortar store has over an online one is that you are dealing with customers who have decided to enter your premises. They are less likely to be casual browsers, like you would find online.
Your clientele is more likely to be motivated to make a purchase, and you can use location-based marketing to reach out to them during this window of opportunity.
Les réseaux sociaux s'invitent dans les magasins physiques
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Brian Yanish - MarketingHits.com
February 15, 2015 7:22 PM
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“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”
Francisco Inchauste wrote those words on this website back in 2010. His post is just one of many on this website that talk about the power of storytelling to engage users.
But storytelling is not just a tool to engage users. It is also a powerful way to teach organizations more about their customers.
Most organizations are reasonably good at gathering data on their users. Butdata often fails to communicate the frustrations and experiences of customers. A story can do that, and one of the best storytelling tools in business is the customer journey map.
What Is A Customer Journey Map?|
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Brian Yanish - MarketingHits.com
from Technology in Business Today
February 15, 2015 7:19 PM
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The very idea is enough to send Apple faithful and fanbois into a frenzy: an iCar! It appears Apple is working on its own electric car project – code-named “Titan” – and is intent on giving Tesla “a run for its money.”
Drove in my friend's tesla the other day and I thought that was the future now!!
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Brian Yanish - MarketingHits.com
February 15, 2015 2:54 PM
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If I were to tell you that a recent tweet of mine received 20 clicks, what would you think?
Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.
Checking out the raw numbers of your social media stats, free of context, makes it quite hard to draw any concrete conclusions.
Imagine having a way to tell at-a-glance the success of a social media update. Benchmarking is a way of looking at your stats, side-by-side with a meaningful standard.
Here’s how to add benchmarking to your social media analysis and step-by-step on how to set up benchmarks for your social accounts.
4 ways to benchmark your social media stats
One way that has been really helpful for me to think about benchmarking is splitting it into four key segments:
- Aspirational
- Trended
- Earned
- Competitive
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Brian Yanish - MarketingHits.com
February 15, 2015 2:44 PM
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Little-Known Features
1. You can share Pins on Twitter.
It will tweet in this format:
2. You can share Pins on Facebook.
It will post in this format:
3. You now have to ‘edit’ a board to change the board cover.
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Brian Yanish - MarketingHits.com
February 15, 2015 1:32 PM
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In most industries, existing customers are much easier to convert than new customers, but many marketing metrics focus on acquisition. The key for marketers is to shift some of those conversations to demonstrate how Marketing impacts existing customers.
A great place to start is to create a Customer Expansion Model to start providing hard numbers to management. The model will help your organization analyze how it sells to existing customers as well as tie marketing activities to those successes.
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Brian Yanish - MarketingHits.com
February 15, 2015 12:47 PM
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You have reached the point where another cup of coffee won’t make a difference. In fact, a whole pot wouldn’t give you the energy you need to complete all of your digital marketing tasks.
You are mentally tired in ways you have never experienced in your life and there is still so much to do. Even after writing the blog, designing banner ads, writing the weekly email update, responding to tweets, creating a YouTube video, and joining LinkedIn groups – the list of digital marketing tasks for your startup continues to grow rather than shrink.
Yet, the list of leads and customers does not keep up with the frenetic pace of your digital marketing.
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Brian Yanish - MarketingHits.com
from Public Relations & Social Marketing Insight
February 15, 2015 12:46 PM
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In 2002, Minority Report shared the world of 2054 where retina scans led to instantaneous, customized sales pitches by holograms. We still have almost 40 years to go, but content marketing is helping the future arrive a lot earlier.
Steven Spielberg was very close to the mark in his 2002 movie Minority Report.
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Brian Yanish - MarketingHits.com
from Content marketing for b2b
February 15, 2015 12:42 PM
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Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression that our industry is all about technology.
"In this world of omnipresent omnimedia, the most successful companies will be those whose superior content draws consumers routinely and repeatedly. Put another way, whom would you rather be as the digital future unfolds: The guy or gal who makes the transistors inside your video access device … or Judd Apatow?"
Game on! :-)
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Brian Yanish - MarketingHits.com
February 15, 2015 12:36 PM
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One of the most important social media marketing tips I’d like to share with you is that you don’t have to be on every single social media channel. In fact, it could work against you to be on certain channels. Why? Because it takes time to do them right, you could spread yourself too thin and – most importantly! – if you’re customers aren’t there, what is the point?
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Brian Yanish - MarketingHits.com
February 15, 2015 11:46 AM
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Much has been said in recent years about communities: what they are, how marketers can benefit from them, and how they’ll change in the future. Today’s marketers already know that online communities are important, which is a big reason why 80% of SMB’s are using social media networks to drive growth (Go-Gulf, 2014).
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Brian Yanish - MarketingHits.com
February 15, 2015 11:44 AM
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It’s all about the content. You need a strong content provider. Where’s the content for that blog? Who has the content for the white paper? These are all phrases that are tossed around like a Caesar salad today but when we talk about content, what are we really talking about?
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Brian Yanish - MarketingHits.com
February 15, 2015 11:31 AM
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Google and Apple are considered by most not only as the market leaders, but the workhorses pushing the limits in terms of innovation and broadening the digital arena's horizons. With the Big G working to bring self-driving Google Car to the masses - an endeavor that could apparently give Uber a run for its money - we now have more information on Apple's purported electric car effort, which, as well as commanding a vast research and development team, may also embrace the idea of cars that mobilize almost completely independently of human interaction.
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Brian Yanish - MarketingHits.com
February 15, 2015 11:11 AM
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We live in a time when people can get what they want almost instantaneously. When you need to look up a recipe or how to train a puppy, you pull out your mobile device and have Google at your fingertips. When you need new winter gloves, you can browse five or more stores, find what you need, and purchase it all online
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Brian Yanish - MarketingHits.com
February 15, 2015 10:44 AM
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Social media is all about exposure to as many people as possible and Facebook cannot be ignored if you want to grow and retain customers. Set up a Facebook page for your shop and encourage your customers to visit it.
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Brian Yanish - MarketingHits.com
February 15, 2015 10:26 AM
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In honor of Valentine’s Day, the team at onespot created an infographic that looks at how emotional connections work to make content more effective and build a stronger feeling of brand love.
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Brian Yanish - MarketingHits.com
February 15, 2015 10:02 AM
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Over the past 5 years, the average sales cycle has increased by 22%. Well-informed buyers in the decision making process, coupled with slow economic growth, creates for the perfect storm for lengthy B2B and B2C sales cycles.
Interesting. Quality content is king, really.
