One of the most impressive list of tools I have ever seen!
MarketingHits
595.7K views |
+74 today
Filter by date
Tags
Your new post is loading...
|
Scooped by
Brian Yanish - MarketingHits.com
February 17, 2015 11:22 AM
|
Scoop.it!
When you’re planning to build a new blog or an online business, creating a sizeable subscriber base should be one of the first things on your mind. With people on your mailing list, you can work on building relationships and converting subscribers into buyers. Some marketers believe that email lists are not as important as they were a few years ago because of Facebook.
But the stats suggest otherwise.
- In the last year, 66% of all US consumers below 15 years of age made a purchase because of an email.
- 91% of consumers check their email at least once a day.
- 64% of decision makers read their emails via mobile.
- Over 70% of mobile purchasing decisions are influenced by email.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 17, 2015 10:46 AM
|
Scoop.it!
Consider this: by 2030, more than 129 million millennials will have entered the US workforce, making up three-quarters of its total. That’s more people than the entire population of Japan. What does this mean? In the not too distant future, the “Facebook Generation” is not only going to dominate the office, it’s going to change how they’re run. Clunky network software, email and even in-person meetings will become a thing of the past, as new workers increasingly bring in the tools and technologies they feel are most effective for office communication.
The signs of a major paradigm change have already started to appear. For instance, just last month, Facebook itself unveiled its latest product, Facebook for Work. The new service offers companies the ability to have their own exclusive mini-Facebook networks. Users can message their colleagues, connect with other people in their organization and collaborate on projects. Profiles created are separate from employees’ personal ones, and all information on a given professional network remains private and visible only to the company who creates it.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 17, 2015 9:56 AM
|
Scoop.it!
Getting your Visual Content seen is all about standing out on the newsfeed.
It’s about getting your visual content to Shine in order to grab the attention of fans.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 17, 2015 9:00 AM
|
Scoop.it!
Focusing content on current trends and newsworthy stories keeps you at the forefront of what’s hot as well as at the front of your customer’s requirements. Of course, the trick is being able to produce quality content quickly and be ahead of competitors.
While many content marketing techniques remain unchanged, new trends and approaches to content appear every year, making us test and develop and implement new marketing strategies. See what’s ahead for 2015.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 17, 2015 8:06 AM
|
Scoop.it!
Photo posts on Facebook brand pages now have the lowest average organic reach, Socialbakers data shows. The average video post is seen more than twice as often.
Remember when the best way reach fans on Facebook was with photos? Those days are done.
In a major reversal, photo posts are now the worst performing of all posts by Facebook brand pages, according to new data from social media analytics company Socialbakers. Photo posts are half as likely to be seen as videos, the new king of engagement on the Facebook platform.
Looking at more than 670,000 posts by 4,445 brand pages (not including celebrity, entertainment or media pages) between October 2014 and February 2015, Socialbakers found that video posts had organic reach of 8.71%, meaning an average of nearly nine fans out of 100 see such posts. The reach was only 3.73% for photo posts, well below the results for text-only statuses (5.77%) and link posts (5.29%).
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 17, 2015 7:20 AM
|
Scoop.it!
Recruiters across Canada use LinkedIn to fill job vacancies. These tips will make your profile scream, ‘Hire me!’
Mr Tozzo's curator insight,
February 17, 2015 5:04 AM
4 tips to create a LinkedIn profile that does the job hunt for you - Financial Post
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 17, 2015 6:07 AM
|
Scoop.it!
Social media is constantly being touted for its brand-building power, and rightly so. But many small businesses fail to reap the expected benefits from their investments of time and money in social media, largely because they haven't fully grasped the unwritten rule of social media marketing: It's not which tools you use, it's how you use them that spells the difference between profitable performance and lackluster results.
Like professional marketers, successful small business owners target their social media activities for maximum impact. While their competitors are adrift in a sea of tweets and blog posts, savvy strategists focus and fine tune their social-media plays. Consider three social media campaigns that generated big results through careful targeting:
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 17, 2015 5:06 AM
|
Scoop.it!
These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns.
But the trick with content marketing is that it's a long game. Successful content marketing teams don't just write a couple of blog posts and expect their traffic to skyrocket -- it can take months to build a backlog of great, search-friendly content.The great thing is, once that content's written, it'll work for you over time by accumulating traffic and generating leads.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 17, 2015 4:34 AM
|
Scoop.it!
Here’s why Snapchat is the hottest social media startup in a decade, how it’s already captured much of Generation Z, and how it’s well on its way to eclipsing Twitter (TWTR) and challenging the social network, Facebook.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 17, 2015 3:21 AM
|
Scoop.it!
Many marketers aren’t functioning at the top of their mobile game, and they’re not likely to admit it. But it’s time to get hip, friends. Mobile adoption is increasing and there’s still time to get it right (assuming you’re not already) – and win. And here are some stats to frighten you into acting now!
Recent research from PunchTab shows the “global mobile wallet market is expected to reach 1,420.8 million users by 2020” – and Apple Pay just kicked that figure into overdrive.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 17, 2015 1:45 AM
|
Scoop.it!
Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation.
This article will walk you through eight social media marketing mistakes you should avoid at all costs.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 17, 2015 12:38 AM
|
Scoop.it!
Do your social media profiles create impact with your target market the first time they read it?
First impressions are everything in this world, especially online. You have seconds to make a connection with a brand new prospect before they size you up and move on. When I work with my personal clients one-on-one, the first thing we work on is their social media profiles because I’ve noticed that when they are done well, every activity has a stronger impact.
If someone does the Google test on you, they’re going to check out your social media presence pretty quickly and make a decision if you’re worth having further discussions with. Sound harsh? The world is a cruel and unusual place, my friends.
Consider this as a general guide to what information should be inside any social media profile and exactly which questions you should be answering for your potential prospects inside its copy.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 16, 2015 11:39 PM
|
Scoop.it!
Do you need a social media agency for your business? Do you think it can help you to grow your business?
Yes, of course, today one of the biggest demands of every business is having a social media presence. And a social media agency can help ensure that for a business.
Social media is strengthening brands and companies for those who use it wisely. Users could be individuals, the company itself or a hired social media managing agency. Having a social media presence helps a brand remain active on all social media platforms like Facebook, Twitter, LinkedIn, and others.
What benefits are there for hiring a social media agency for your business? Check out this list of some of the top reasons why a social media marketing agency could be right for your business:
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 16, 2015 10:54 PM
|
Scoop.it!
A lot of what we have always done as great sales people is to help our customers solve problems. But that can’t be what drives us in our jobs any longer.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 16, 2015 9:51 PM
|
Scoop.it!
Short's developers believe that you can put all that time you waste waiting in line to better use. When you've got a moment to spare, the app offers up articles that you can read in a couple of minutes or less.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 16, 2015 8:26 PM
|
Scoop.it!
It's impossible to escape the hype around TV ads during the Super Bowl.
But big brands are also running some really impressive experiential advertising events to coincide with the big game.
Many large brands are allocating and shifting marketing budgets towards more immersive experiences that really make an emotional impact on consumers and fans.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 16, 2015 7:22 PM
|
Scoop.it!
This infographic explains how employees can lend credibility to an organization through employee advocacy, and how you can benefit from engaging employees.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 16, 2015 6:05 PM
|
Scoop.it!
Are Facebook Ads necessary to reach people through your Facebook page? Are they worth the investment? How should you use Facebook for marketing?
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 16, 2015 5:55 PM
|
Scoop.it!
In the 1990s, the internet was a hard-to-explain concept to people. Even though it’s commonplace now, the idea of electronic mail and being able to surf endless amounts of information without using an encyclopedia was quite foreign.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 16, 2015 5:29 PM
|
Scoop.it!
The content marketing struggle is real; every marketer knows the difficulty of serving up the right content to the right audience at the right time. Unfortunately, it won’t be getting easier any time soon. The Content Marketing Institute’s 2015 Reports show that 69% of B2C and 70% of B2B marketers are creating more content this year than last year.
Consumers are already inundated with content everywhere they go, and in an age of increasing adoption and production, brands are reeling in the wake of wasted content investments.
It’s no secret any more than content and promotion go hand-in-hand. Most content marketers have learned (probably the hard way) that they can’t just create content and expect consumers to find it, engage with it, and share it. In the Content Promotion Manifesto,
Chad Pollitt uses real world examples from enterprise organizations to illustrate how brands can actually step down content production and step up promotion to achieve better results.
This article doesn’t explain why promotion is necessary; instead, it explains how to execute a well-informed and integrated promotion strategy that will maximize returns across paid, earned and owned channels.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 16, 2015 2:44 PM
|
Scoop.it!
Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Enter content marketing. But what exactly is content marketing?
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 16, 2015 12:36 PM
|
Scoop.it!
Short Message Service (SMS), more colloquially known as ‘text,’ is a protocol used for sending short messages over mobile networks. The first SMS was sent in 1992; By 2010, SMS was the most widely used data application, adopted by 80 percent of mobile subscribers.
Then, came the rise of the smartphone.
Smartphones paved the way for consumers to communicate through a variety of outlets – from email and instant messaging to over-the-top content messaging apps.
However, despite the growth in other communication channels, SMS is still widely in use and remains one of the primary channels of communication. Why? Here are four crucial reasons.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 16, 2015 11:46 AM
|
Scoop.it!
Do you run Facebook contests to promote your business?
Want to reach more people and increase participation?
With the right techniques, Facebook contests can engage your community and grow your business.
In this article you’ll discover five ways to create effective Facebook contests that reach more people, entice them to enter and encourage them to share.
|
|
Scooped by
Brian Yanish - MarketingHits.com
February 16, 2015 10:44 AM
|
Scoop.it!
Do you use LinkedIn to connect with business prospects and connections? This article shares two third-party apps to improve your LinkedIn communication.
Loading
Ook gek op lijstjes? Hier is een superlang lijstje met gratis online tools die je kunt gebruiken voor je bedrijf of hobby en meer.